Kirk Henry

Kirk Henry

Creative Director at Lokion Interactive

Greater Memphis Area

Current
Past

see less...

3 more...

Education
  • School of Visual Arts
  • Art Institute of Pittsburgh
Recommended
Kirk has 17 recommendations 17 people have recommended Kirk
Connections
233 connections
Industry
Information Technology and Services
Websites

Kirk Henry’s Summary

A seasoned multimedia professional with a strong understanding of client needs and the ability to translate those needs into original, innovative, effective, and market-conscious messages.

I spent thirteen years in New York City providing my clients with superior creative direction, art direction, interactive design and development, advertising and print design development, and identity and brand development services.

Client List:
Hilton Family Hotels, The Limited Brands, FedEx Corporation, Elektra Entertainment Group, Xerox, Jive Records, Vonage, Bertelsmann Media Worldwide, Motive Interactive, British Telecommunications, CNET, Gamespot, Viking Range Corporation, Nokia, Hewlett Packard, Dell, Cellular South, Random House, Blockbuster Video, MSNBC, Microsoft and more.

Kirk Henry’s Specialties:

Creative Direction, Art Direction, Interactive Design & Development, Strategy & Positioning, Advertising & Print Design, Broadcast Design & Animation, E-Commerce Design, Identity & Brand Development, SEO & SEM, User Experience Centered & Standards Based Design, Business 2.0 Strategies, Campaign Development, Project Management, Creative Team Building, Mobile Marketing, Gadget and Widget Development, Social Network Building, Email Marketing & Lead Generation Campaigns.

Kirk Henry’s Experience

  • Creative Director

    Lokion

    (Privately Held; Information Technology and Services industry)

    June 2007 — Present (2 years 6 months)

    Creative Director at a boutique interactive agency.

    Creative department management, building and mentoring an award winning interactive group, freelance artists and content strategist.

    Client presentations and pitches to develop new business, retain current client base and build long-term relationships.

    Creative direction, idea and concept generation, hands-on design of websites, landing pages, flash banner ads, co-registration, email marketing campaigns, interactive demos, print marketing campaigns, internal brand development and lead generation creative.

    Streamlining work flow issues, documentation of processes, defining departmental needs and requests.

    Clients include: FedEx Corporation, Nokia, Hilton Hotels Corporation, Viking Range Corporation, AutoZone, Jeppesen, Smith & Nephew, First Tennessee Bank, Cellular South, Fine Living (Scripps Network), Memphis Grizzlies, Hewlett-Packard, Horizon Ag, International Paper, National Civil Rights Museum, FedEx Kinko’s, SRA International, Inc., Viking Culinary Arts Center and FedEx Forum.

  • Creative Director

    Motive Interactive

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    August 2006 — June 2007 (11 months)

    Complete branding of Motive Interactive as well as brand direction and control of all Motive Interactive properties online and off.

    Analyze creative performance through a proprietary advertising server system and to optimize the creative in order increase conversion and customer acquisition.

    Adherence to current web standards, user experience and best practices.

    Manage vendors, consultants and freelance artists.

    Hands-on creative direction, design and development of websites, landing pages, flash banner ads, co-registration, email marketing campaigns, style guide development and identity systems for Motive Interactive and its clients.

    Development of co-registration and lead-generation campaigns for fortune 500 companies.

    Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

  • Creative Director

    NextWeb Media

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    February 2006 — August 2006 (7 months)

    Managing, coaching, directing and mentoring a team of 6 multimedia designers in the US and India.

    Analyze ad metrics through a variety of internal and third party ad server systems. Track performance of creative as well as develop a plan of action once all information is aggregated to optimize and increase conversion rates.

    Drive the voice and position of all new products while adhering to current web standards and best practices.

    Streamlining work flow issues, documentation of processes, defining departmental needs and request, on an ongoing basis.

    Planning program launch, project management, and deliverable timetables.

    Development of promotions with a variety of fortune 500 clients.

    Hands on creative direction, design and development of websites, landing pages, flash banners, co-registration, email marketing campaigns, and identity systems

  • Creative Services Director

    Return Path

    (Privately Held; 51-200 employees; Online Media industry)

    February 2005 — February 2006 (1 year 1 month)

    Plan, direct and complete all creative projects for the Return Path online Consumer Marketing and Data Group.

    Projects include the group’s websites, e-marketing campaigns, gui design, co-registration and lead generation design, implementation, testing, analysis and placement for internal projects as well as affiliate programs and custom verticals for various clients. Create confirmation and landing pages relevant to specific lists and demo groups.

    Design, code, create forms, online advertisements and buttons in creative within the co-registration, lead generation path. And, all websites, portals and support creative for the Return Path product family.

    *Partnered with the Business Development Manager to build a lead generation product which grew to 90k a month in revenue within a year of launch.

  • Art Director

    NetCreations / SEAT Pagine Gialle Group

    (Privately Held; 1001-5000 employees; Marketing and Advertising industry)

    June 2000 — February 2005 (4 years 9 months)

    Plan, direct and complete all creative projects for NetCreations and its five divisions: NetCreations Technology Services, ItProsDirect, Survey Direct and PostMasterDirect as well as all internal projects for the company and its partners.

    Projects include full Web site design from concept to completion, email marketing campaigns, survey panels, co-registration creative, lead generation campaigns, interface design, print design, marketing collateral, logo design, corporate identity systems, magazine advertisements (Internet World, BtoB, Business 2.0, Industry Standard, iMarketing News, and DM News), large-format printing (trade show booths), Web technology, rich media newsletter design, electronic media kits and publishing.

    Manage vendors, designers and freelance artists.

  • Graphic Designer

    Random House / Bertelsmann Media Worldwide

    (Privately Held; 1001-5000 employees; Publishing industry)

    September 1998 — June 2000 (1 year 10 months)

    As part of the Ad & Promo Group of Random House Inc. Creation of advertisements for major magazines, point-of-purchase displays, catalogs, brochures, posters, sell sheets, shelf id¹s, promotional kits, poster blowups, on-line activities.

    Extensive work with Sesame Street (CTW), Star Wars, Dr. Seuss, Arthur, Christina Aguilera, Thomas The Tank Engine, Batman, Backstreet Boys, Bantam Doubleday Dell, Jive Records, Doubleday Broadway Publishing Group, Crown Publishing Group, Nickelodeon Magazine, Random House Children’s Books.

  • Founder

    DEV212 (Sole Proprietorship)

    (Sole Proprietorship; Myself Only; Design industry)

    January 1996 — September 1998 (2 years 9 months)

    Art Direction, creative direction, graphic design, project management, web development, email marketing campaigns, lead generation and co-registration campaigns, ia, ui design, print collateral, outsourcing, managing freelancers, brand development, corporate identity systems and magazine advertisements.

Kirk Henry’s Education

  • School of Visual Arts

    2004 — 2005

  • Art Institute of Pittsburgh

    AA , Fashion Design and Merchandising , 1985 — 1987

Additional Information

Kirk Henry’s Websites:

Kirk Henry’s Interests:

Brand Development, Brand Strategy, Music, Interactive Design, Entrepreneurship, Art, Fashion, Architecture, Marketing, Social Media

Kirk Henry’s Groups:

  •    Interaction Design Association
  •    SVA Computer Art - www.SVAcomputerART.com - School of Visual Arts
  •    Digital Marketing Inner Circle
  •    Advertising Professionals
  •    ATG
  •    AIGA | the professional association for design
  •    Art Institute of Pittsburgh Alumni
  •    Creative Intensive Network - For All Advertising Creatives

Kirk Henry’s Honors:

Creative Director :: Lokion

Viking Range Has a High Digital IQ
The combined efforts of Lokion and long-time client Viking Range were recognized by LuxuryLab in the recently-released 2009 Digital IQ Index.

Touted for its “unrivaled” interface and outstanding content, Viking’s industry-leading website was ranked at #1 in the Design & Home category. The report went on to call VikingRange.com a “triple threat” for its superb visuals, product search, and community features, and the site was assigned a Digital IQ ranking of 120 — “gifted” — on the LuxuryLab scale. See the report here: http://luxurylabs.files.wordpress.com/2009/10/digital-iq-index_2009_hyperlinks4.pdf

Kirk Henry’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

View Full Profile

Public profile powered by: LinkedIn

Create a public profile: Sign In or Join Now

View Kirk Henry’s full profile:

  • See who you and Kirk Henry know in common
  • Get introduced to Kirk Henry
  • Contact Kirk Henry directly

View Full Profile