Kirk Henry

Current

Creative Director at Lokion

Past

Creative Director at Motive Interactive
eCommerce/Internet Director of Creative Services at NextWeb Media
Creative Services Director at Return Path

Art Director at NetCreations / SEAT Pagine Gialle Group
Graphic Designer at Random House / Bertelsmann Media Worldwide
Founder at DEV212 (Sole Proprietorship)

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Education

School of Visual Arts
Art Institute of Pittsburgh

Recommended

12 people have recommended Kirk

Connections

168 connections

Industry

Marketing and Advertising

Websites

Kirk Henry’s Summary

I am a Creative Director from NYC with over 12 years print design experience and 10 years interactive design and development experience.

I take global brands from concept to completion in the interactive space by analyzing emerging technologies and trends to utilize them as a communications vehicle for creating brand awareness, product awareness and revenue.

My client list includes:
The Limited Brands, FedEx Corporation, Elektra Entertainment Group, Xerox, Jive Records, Nokia, Bertelsmann Media Worldwide, British Telecommunications, Vonage, Hilton Family of Hotels, IBM, Viking Range Corporation, HP, Dell, Motorola, Cellular South, Random House, Blockbuster Video, MSNBC, Microsoft, Gateway, Sun Microsystems, Hotwire.com, CNET and more.

Kirk Henry’s Specialties:

Creative Direction, Art Direction, Interactive Design & Development, Strategy & Positioning, Advertising & Print Design, Broadcast Design & Animation, E-Commerce Design, Identity & Brand Development, SEO & SEM, User Experience Centered & Standards Based Design, Web 2.0 Strategies, Style Guide Development, Project Management, Creative Team Building, Mobile Marketing, Gadget and Widget Development, Social Network Building, Email Marketing & Lead Generation Campaigns.

Kirk Henry’s Experience

Creative Director

Lokion

(Privately Held; 11-50 employees; Information Technology and Services industry)

June 2007 — Present (1 year 5 months)

Creative Director for a boutique interactive agency.

Duties include:
Creative direction, idea and concept generation, hands-on design of websites, landing pages, flash banner ads, co-registration, email marketing campaigns, interactive demos, print marketing campaigns, internal brand development and lead generation creative.

Creative department management, building and mentoring an award winning interactive group, freelance artists and content strategist.

Client presentations and pitches to develop new business and foster strong client relationships.

Streamlining work flow issues, documentation of processes, defining departmental needs and requests.

Clients include: FedEx Corporation, Nokia, Hilton Hotels Corporation, Viking Range Corporation, Cellular South, Fine Living (Sripps Network), Memphis Grizzlies, Hewlett-Packard, Horizon Ag, International Paper, John Grisham, Viking Culinary Arts Center and FedEx Forum.
Creative Director

Motive Interactive

(Privately Held; 11-50 employees; Online Media industry)

August 2006 — June 2007 (11 months)

Complete branding of Motive Interactive as well as the look and feel of all Motive Interactive properties online and off.

Analyze creative performance through a proprietary advertising server system and to optimize the creative in order increase conversion and customer acquisition.

Determine the look and feel of all products while adhering to current web standards and best practices. Manage vendors and freelance artists.

Hands-on creative direction, design and development of websites, landing pages, flash banner ads, co-registration, email marketing campaigns, style guide development and identity systems for Motive Interactive and its clients.

Development of co-registration and lead-generation campaigns for fortune 500 companies.

Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
eCommerce/Internet Director of Creative Services

NextWeb Media

(Privately Held; 11-50 employees; Online Media industry)

February 2006 — August 2006 (7 months)

Managing, coaching, directing and mentoring a team of 6 multi-media designers in the US and India.

Analyze ad metrics through a variety of internal and third party ad server systems. Track performance of creative as well as develop a plan of action once all information is aggregated to optimize and increase conversion rates.

Determine the look and feel of all new products while adhering to current web standards and best practices.

Streamlining work flow issues, documentation of processes, defining departmental needs and request, on an ongoing basis.

Planning program launch, project management, and deliverable timetables.

Development of promotions with fortune 500 clients.

Hands on creative direction, design and development of websites, landing pages, flash banners, co-registration, email marketing campaigns, and identity systems
Creative Services Director

Return Path

(Privately Held; 51-200 employees; Online Media industry)

February 2005 — February 2006 (1 year 1 month)

Plan, direct and complete all creative projects for the Return Path online Consumer Marketing and Data Group.

Projects include the group’s websites, e-marketing campaigns, gui design, co-registration and lead generation design, implementation, testing, analysis and placement for internal projects as well as affiliate programs and custom verticals for various clients. Create confirmation and landing pages relevant to specific lists and demo groups.

Design, code, create forms, online advertisements and buttons in creative within the co-registration, lead generation path. And, all websites, portals and support creative for the Return Path product family.

*Partnered with the Business Development Manager to build a lead generation product which grew to 90k a month in revenue within a year of launch.
Art Director

NetCreations / SEAT Pagine Gialle Group

(Privately Held; 1001-5000 employees; Marketing and Advertising industry)

June 2000 — February 2005 (4 years 9 months)

Plan, direct and complete all creative projects for NetCreations and its five divisions: NetCreations Technology Services, ItProsDirect, Survey Direct and PostMasterDirect as well as all internal projects for the company and its partners.

Projects include full Web site design from concept to completion, email marketing campaigns, survey panels, co-registration creative, lead generation campaigns, interface design, print design, marketing collateral, logo design, corporate identity systems, magazine advertisements (Internet World, BtoB, Business 2.0, Industry Standard, iMarketing News, and DM News), large-format printing (trade show booths), Web technology, rich media newsletter design, electronic media kits and publishing.

Manage vendors, designers and freelance artists.
Graphic Designer

Random House / Bertelsmann Media Worldwide

(Privately Held; 1001-5000 employees; Publishing industry)

September 1998 — June 2000 (1 year 10 months)

Creation of point-of-purchase displays, catalogs, brochures, posters, sell sheets, shelf id¹s, promotional kits, advertisements for major magazines, poster blowups, digital slides, on-line activities, etc.

Ability to work under tight deadlines while maintaining creative integrity. Extensive pre-press knowledge.

Extensive work with licensors and characters such as; Sesame Street, Star Wars, Dr. Seuss, Arthur, Christina Aguilera, Thomas The Tank Engine, Batman, Backstreet Boys, etc.Extensive work with Bantam Doubleday Dell, Jive Records, Doubleday Broadway Publishing Group, Crown Publishing Group, Nickelodeon Magazine, Random House Children’s Books.

Scanning and preparation of mechanicals for various vendors.
Founder
DEV212 (Sole Proprietorship)

(Sole Proprietorship; Myself Only; Design industry)

January 1996 — September 1998 (2 years 9 months)

Art Direction, creative direction, graphic design, project management, web development, email marketing campaigns, lead generation and co-registration campaigns, ia, ui design, print collateral, outsourcing, managing freelancers, brand development, corporate identity systems and magazine advertisements.