Kirk Cheyfitz

Current

• CEO at Story Worldwide

Past

• Executive Vice President at The Publishing Agency, a division of the Interpublic Group of Companies
• Executive Vice President at MRM Worldwide
• President at Adams Publishing

3 more...

Education

• St. John's College

Recommended

20 people have recommended Kirk

Connections

44 connections

Industry

Marketing and Advertising

Websites

• Story Worldwide
• jacob packaged goods

Kirk Cheyfitz’s Summary

Entrepreneur, writer and visual communicator with deep experience in publishing, marketing and photography. Background includes photography and film work (photo essasys, major feature film work and documentaries), a career as a newspaper reporter (Pulitzer Prize finalist), publishing entrepreneurship (operations and mergers & acquisitions work in newspapers and magazines; built and ran a group with $125 million in sales) and non-traditional advertising and marketing (headed publishing and marketing units at Campbell-Ewald, McCann WorldGroup and founded several new marketing and publishing companies, including Story).

Particularly interested in the revolution in all forms of media and marketing that is being propelled by the continuing digitization of all content, the advent of audience control over media and rise of what he calls "association" or "affinity" marketing — the new power of audiences to ignore virtually all unwanted messages while choosing to associate themselves only with messages, people, brands and experiences that share their opinions, perceptions and beliefs. This is the internet-driven, pop-culture phenomenon that explains social networking, the fixation with celebrity, the direction of American politics and death of traditional advertising. Kirk is writing about all this in a new book with the working title "The End of Persuasion."

Currently CEO & Partner, Story Worldwide, the world's leading multi-channel publishing and marketing group with print, web and film capabilities.

Also, partner in jacob packaged goods LLC, New York-based book packaging firm headed by Ellen Jacob.

Author, "Thinking Inside the Box," The Free Press, 2003 and several childrens books.

Kirk Cheyfitz’s Specialties:

Mergers & acquisitions, senior management, writing and editing, brand strategy, narrative branding and non-traditional marketing

Kirk Cheyfitz’s Experience

• CEO

  Story Worldwide

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  July 2005 — Present (3 years 4 months)

  Founder, part owner and chief executive officer of this pioneering interactive and content creation shop with offices in North America, Europe and Asia.

Kirk Cheyfitz’s Education

• St. John's College

  None, History of Western Civilization, 1963 — 1965

  St. John's, the so-called "Great Books School," has two campuses—one in Annapolis and one in Santa Fe. I spent a year at each. In my spare time, I began shooting a movie and played in a rock band. Around us, the Vietnam War was exploding and life at a small liberal arts college seemed too far removed from life. I left for New York near the end of my second year, then moved on to Europe and work as an assistant director for 20th Century Fox. And then...

Additional Information

Kirk Cheyfitz’s Websites:

• Story Worldwide
• jacob packaged goods

Kirk Cheyfitz’s Groups:

Authors Guild, Association of Publishing Agencies (UK), Custom Publishing Council (USA)

•    Private Equity and Venture Capital Group

Kirk Cheyfitz’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch