LinkedInkirk Bender

kirk Bender

Marketing Director at Orange County Mattress

Location
Orange County, California Area
Industry
Marketing and Advertising
Current
  1. Orange County Mattress,
  2. KirkBender.com
Previous
  1. EVS Sports,
  2. Silver Star Casting,
  3. Weekend Warrior Trailers
Education
  1. OCC
Websites
398connections

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398connections
Orange County Mattress

Orange County Mattress

Marketing Director

– Present

View full profile

Background

Summary

“Proud to have been digital before digital marketing was popular and cool! I consider myself to be a highly-motivated results-driven professional with the knowledge, experience, and technical skills to contribute in a marketing role to the overall success of an organization”

Marketing and advertising leader with expertise in the strategy, development, and execution of marketing campaigns both traditional and online along with a proven record of maximizing ROI over the last several years while acquiring and retaining valuable new customers to help scale the business.

Experience in this space includes creation of comprehensive traditional and digital marketing strategies, implementing effective SEO campaigns utilizing White Hat strategies, Direct mail campaigns along with zip code targeting to reach 1.5 million homes monthly, mobile marketing (mobile-compatible sites, SMS campaigns, smartphone apps), social media, e-mail marketing, e-commerce/ branding websites, display advertising, and CRM.

Specialties: SEO both seen and search, Geo targeted campaigns both digital and traditional with emphasis on retail sales, Google Ad Words management, Online Marketing, Web Development, Graphic Design, Photography, HD Video, Interactive 360 imaging.

Accomplished in Search Engine Optimization, tracking and reporting effectiveness of online campaigns and managing key words. Proficient in HTML and PHP web design and development, specializing in CSS/ Wordpress and website content management/ Social Networking. Established graphic designer continually managing ad schedules from concept to FTP delivery for over a decade and counting...

Experience

Marketing Director

Orange County Mattress
– Present (3 years 7 months)http://ocmattress.com/

Freelance

KirkBender.com
– Present (19 years 7 months)

Freelance Creative Project Manager for several companies in the So-Cal area including Silver Star Casting Co., Budweiser, and Hitman Fight Gear

Online Marketing Manager/ Graphic Designer

EVS Sports
(1 year 3 months)

Online marketing/marketing manager/art director responsible for all advertising efforts, sales materials, budgets, photography/video and creative materials for EVS Sports as well as their sister brand LIFT Safety.

DIgital Project Manager

Silver Star Casting
(1 year 7 months)

Digital Project Manager, Silver Star Casting Company
Responsible for all online marketing , digital assets, and direct B2C relations.

Creative Director

Weekend Warrior Trailers
(3 years 3 months)

Started as Marketing Manager/ Creative Director and helped the brand triple in sales to over 400 million in 2006 before the collapse in 2008.

Editor

Larry Flint Publications
(3 years)

Worked as editor of MxMachine magazine and MxMachinemagazine.com

Editor/ Director of MX

Bluetorch
(2 years 9 months)

Worked as editor of MxRage and Bluetorch.com/mx along with Bluetorch TV.

Prepress manager/ Partner

Digital Underground Ink
(3 years)

Digital Underground Ink, successfully started digital imaging/ printing business and then sold it.

Private Label design

snow and moto retail stores
(1 year 1 month)

Apparel Designer

World Jungle
(2 years 5 months)

I began as an intern under Jack Denny, worked my way up to head of Snow along with associate sportswear designer specializing in walk shorts.

Skills

  • Digital Marketing
  • SEO
  • Email Marketing
  • Advertising
  • Online Marketing
  • PHP
  • Graphic Design
  • Online Advertising
  • Photography
  • Web Development
  • Web Analytics
  • Sales
  • Brand Development
  • E-commerce

Education

OCC

Associate of Arts Certificate, fashion design

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