Orange County Mattress
Marketing Director at Orange County Mattress
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“Proud to have been digital before digital marketing was popular and cool! I consider myself to be a highly-motivated results-driven professional with the knowledge, experience, and technical skills to contribute in a marketing role to the overall success of an organization”
Marketing and advertising leader with expertise in the strategy, development, and execution of marketing campaigns both traditional and online along with a proven record of maximizing ROI over the last several years while acquiring and retaining valuable new customers to help scale the business.
Experience in this space includes creation of comprehensive traditional and digital marketing strategies, implementing effective SEO campaigns utilizing White Hat strategies, Direct mail campaigns along with zip code targeting to reach 1.5 million homes monthly, mobile marketing (mobile-compatible sites, SMS campaigns, smartphone apps), social media, e-mail marketing, e-commerce/ branding websites, display advertising, and CRM.
Specialties: SEO both seen and search, Geo targeted campaigns both digital and traditional with emphasis on retail sales, Google Ad Words management, Online Marketing, Web Development, Graphic Design, Photography, HD Video, Interactive 360 imaging.
Accomplished in Search Engine Optimization, tracking and reporting effectiveness of online campaigns and managing key words. Proficient in HTML and PHP web design and development, specializing in CSS/ Wordpress and website content management/ Social Networking. Established graphic designer continually managing ad schedules from concept to FTP delivery for over a decade and counting...
Freelance Creative Project Manager for several companies in the So-Cal area including Silver Star Casting Co., Budweiser, and Hitman Fight Gear
Online marketing/marketing manager/art director responsible for all advertising efforts, sales materials, budgets, photography/video and creative materials for EVS Sports as well as their sister brand LIFT Safety.
Digital Project Manager, Silver Star Casting Company
Responsible for all online marketing , digital assets, and direct B2C relations.
Started as Marketing Manager/ Creative Director and helped the brand triple in sales to over 400 million in 2006 before the collapse in 2008.
Worked as editor of MxMachine magazine and MxMachinemagazine.com
Worked as editor of MxRage and Bluetorch.com/mx along with Bluetorch TV.
Digital Underground Ink, successfully started digital imaging/ printing business and then sold it.
I began as an intern under Jack Denny, worked my way up to head of Snow along with associate sportswear designer specializing in walk shorts.
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