Kris Irizawa

Current

Sr. Web Analytics Analyst at Logitech

Past

Sr. Web Analyst at O'grady Meyers
Web Analytics Analyst at IgniteHealth
Assistant Vice President at Merrill Lynch

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Education

The University of British Columbia
University of California, Irvine

Recommended

7 people have recommended Kris

Connections

175 connections

Industry

Internet

Websites

Kris Irizawa’s Summary

I am a Web Analyst with more than 7 years of experience working with various web related projects in finance and marketing industry. My experience comes from working as a system analyst at Merill Lynch Japan. After Merrill Lynch, I worked at interactive marketing firms IgniteHealth (part of InVentiv Communication), and OGM as a Web Analyst. I have worked on major projects relating to pharmaceutical products, health care professional sites, media campaign strategies for entertainment and game company, and numerous CPG interactive projects.

As a web analyst, I want to master the art of analytics in online space ranging from web, search, email, media, and others. I enjoy analyzing metrics to bring actionable insights and move businesses forward, while learning various online strategies, challenges, and applications.

Kris Irizawa’s Specialties:

Web Analytics
Online campaign analysis
Search Engine Marketing
Business Intelligence
IT/Web development
Project Manage

Technical Knowledge:
Perl, PHP, C++, SQL (Sybase, Microsoft), HTML, CSS, JavaScript, XML, XSLT

Software Experiences:
Business Object, Omniture Suite, HitBox, WebTrends, Google Analytics, Google AdWords, Yahoo! Search Marketing, SilverPop, ePiphany, Atlas, DoubleClick, PointRoll, EyeWonder, Microsoft Office Suite

Language: English and Japanese

Kris Irizawa’s Experience

Sr. Web Analytics Analyst

Logitech

(Public Company; LOGI; Consumer Electronics industry)

June 2009 — Present (6 months)

- In charge of managing web analytics projects for global regions including Europe, America, and Asia.

- Leading global BI projects integrating key data from various business channels into dashboards, and various reporting tools.

- Generate actionable insights to key business stakeholders including eCommerce, internet marketing, and other various teams in the company.

- Responsible for setting up global web analytics reporting tools, dashboards, and scorecards.

- Identify KPIs for various global internet marketing campaigns, and opportunities for web analytics tracking improvements.
Sr. Web Analyst

O'grady Meyers

(Public Company; Public Relations and Communications industry)

October 2007 — March 2009 (1 year 6 months)

- Responsible for ensuring analytics related technical designs and implementations meet business needs and requirements

- Manage reporting activities including site traffic, email communications, CRM, media campaign initiatives, and other marketing programs. Demonstrating substantial experience and knowledge in data mining and providing strategic recommendations based on in-depth analysis

- Identifying new trends and opportunities, and translating data into actionable information that will drive marketing efforts/business forward

- Collaborate with different stakeholders including external vendors to develop solutions and strategies across different departments, contributing to new and existing business ventures

- Assess and report search engine marketing (paid and organic) efforts based on data acquired through third party data, and web analytics application
Web Analytics Analyst

IgniteHealth

(Privately Held; Utilities industry)

2006 — 2007 (1 year )

- Delivered quantitative analysis and generate metrics data utilizing web analytics softwares (Omniture SiteCatalyst, WebTrends, HitBox, Google Analytics) for pharmaceutical product and health-care websites

- Correlate various key performance indicators on web site to search engine marketing data from Google Adwards, and Yahoo! Search Marketing and generated metrics report for clients

- Generate best practices documentation, and various technical implementation documents for Omniture SiteCatalyst, and WebTrends

- In charge of tracking implementations for new interactive project initiatives, and applied standard naming conventions on media/search campaigns, web pages and flash content across various accounts handled by the agency
Assistant Vice President

Merrill Lynch

(Public Company; MER; Financial Services industry)

July 2002 — June 2006 (4 years )

- Supported organizational compliance’s regulatory reports involving Tokyo Stock Exchange, and The Japanese Government Financial Services Agency using in-house reporting applications, and business objects

- Acted as lead business analyst in deploying numerous back office IT solution for the launch of joint venture business between Mitsubishi Tokyo UFJ Bank and Merrill Lynch Japan Private Client

- Successfully deployed industry wide initiative for Pre-Settlement Matching System (PSMS) on financial products involving Equity, Japanese Government Bonds (JGB), Non-JGBs, and Future and Options primarily for Japan domestic clients

- Developed reputation for simultaneously coordinating numerous involved projects for back office technology specializing in trade processing, books and records, and clearing systems

- Adept at problem resolution and application enhancements to solve any problems in order to serve better services to the institutional/internal clients and regulatory needs