Experienced Creative Director - interactive and traditional media
Greater New York City Area
- Current
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- Executive Creative Director at Kipfinch.com
- Past
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- Vice President, Creative Services at Vertrue
- Director of Creative Services at Vertrue
- Art Director at Newfield Publications
- Art Director at Weekly Reader Corporation
- Creative Director at SportsClub
- Art Director at Griffin:Thomas Communications
- Education
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- Paier College of Art
- Recommended
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16 people have recommended Kip - Connections
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274
connections
- Industry
- Marketing and Advertising
- Websites
Kip Finch’s Summary
Kip Finch has over 19 years of creative experience in the direct marketing industry. As a strategic thinker, with exceptional creative development, production and management skills he has successfully implemented highly profitable creative campaigns in both traditional print media as well as the interactive space. Kip has managed small and large creative teams with a strong track record cross multiple industry verticals. He is an advocate for exceptional user experiences and data-driven creative development. He is passionate about getting results and is financially prudent in all of his endeavors.
Kip Finch’s Specialties:
Creative development, Marketing campaign strategies, SEO and SEM, conceptual development and brainstorms, inspiring creativity, innovative thinker, strong concepts and creative solutions, persuasive leadership skills through thoughtful management.
Kip Finch’s Experience
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Executive Creative Director
Kipfinch.com
(Marketing and Advertising industry)
July 2008 — Present (1 year 1 month)
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Vice President, Creative Services
Vertrue
(Public Company; 1001-5000 employees; VTRU; Marketing and Advertising industry)
January 2001 — July 2008 (7 years 7 months)
Responsible for the strategic creative development, implementation and delivery of a wide variety of interactive and print material for a $800 Million dollar marketing firm. Product categories serviced include credit monitoring, reporting, and scoring services, discount shopping and lifestyle services, elective medical procedures and realestate foreclosure subscription services.
Business Successes:
• Implemented successful organic brand management SEO strategies resulting in 95% positive search results
• Established highly profitable controls for online member acquisition and lead generation test panels
• Successfully launched over 45 product lines
• Instituted enterprise-wide work flow process that significantly increased promotional materials speed to market
• Promoted to Vice President for accomplishments in leadership and direction -
Director of Creative Services
Vertrue
(Public Company; 1001-5000 employees; VTRU; Marketing and Advertising industry)
October 1995 — January 2001 (5 years 4 months)
Business Successes:
• Built in-house web capabilities including design, back end programming and networking which reduced outsourcing costs by 30% and increased speed to
market by 50%
• Redesigned and standardized print fulfillment materials across all product lines creating a 25% cost reduction while maintaining or increasing retention of programs.
• Created profitable direct mail control packages for health care, entertainment, leisure and travel programs.
• Promoted from Creative Services Manager to Director within one year of hire for accomplishments and added responsibilities -
Art Director
Newfield Publications
(Privately Held; 51-200 employees; Marketing and Advertising industry)
July 1993 — October 1995 (2 years 4 months)
Creative/production of response-generating, sales-producing, direct mail packages, space ads, FSI's and other advertising material for a variety of adult, juvenile and school markets. Work closely with copywriters, marketing personnel, and editorial department. Also responsible for freelance photographers, illustrators and designers.
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Art Director
Weekly Reader Corporation
(Public Company; Marketing and Advertising industry)
December 1991 — July 1993 (1 year 8 months)
Produced classroom instructional materials for leading children's newspaper used by over 30 million teachers. Responsible for free-lance designers, illustrators and photographers.
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Creative Director
SportsClub
(Marketing and Advertising industry)
November 1989 — December 1991 (2 years 2 months)
Creative/production of mail order catalogs, direct response advertising, wholesale departments, merchandising
and retail of sports/active wear apparel and equipment manufacturer. -
Art Director
Griffin:Thomas Communications
(Marketing and Advertising industry)
July 1987 — November 1989 (2 years 5 months)
Created promotion, direct mail, collateral and recruitment advertising. Accounts: Society for Savings, Dictaphone, Ames, Stamford Hospital/Center for Continuing Care, United Way, Yale New Haven Hospital, and Bryant Electric
Kip Finch’s Education
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Paier College of Art
BFA , Graphic design, photography , 1983 — 1987
Additional Information
Kip Finch’s Websites:
Kip Finch’s Interests:
Direct marketing, photography, good design (of any kind), skiing, outdoors, family time, new technology, NYC and free time do chill.
Kip Finch’s Honors:
Connecticut Art Directors Club winner, X-Team Recognition awards, LookMyBest.com Recognition award, Dale Carnegie Training certification
Kip Finch’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
