Vice president, Creative Services at Adaptive Marketing LLC - a subsidiary of Vertrue Incorporated
Greater New York City Area
- Current
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- Vice President, Creative Services at Adaptive Marketing LLC - a subsidiary of Vertrue Incorporated
- Past
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- Vice President, Creative Services at Vertrue
- Director of Creative Services at Vertrue
- Art Director at Newfield Publications
- Art Director at Weekly Reader Corporation
- Creative Director at SportsClub
- Art Director at Griffin:Thomas Communications
- Education
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- Paier College of Art
- Recommended
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8 people have recommended Kip - Connections
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137
connections
- Industry
- Marketing and Advertising
- Websites
Kip Finch’s Summary
o Establish and maintain a collaborative team environment and continue to cultivate, motivate and grow a talented creative group
o Strong unwillingness to deliver or accept anything less than highly creative, innovative and effective work
o Maintain awareness of team members’ work and provide constructive feedback to ensure quality of work
o Manage, prepare and present creative for business and strategic development as well as project presentations
Kip Finch’s Specialties:
Marketing campaign strategies, conceptual development and brainstorms, inspire creativity, innovative thinking, strong concepts and solutions through thoughtful management.
Kip Finch’s Experience
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Vice President, Creative Services
Adaptive Marketing LLC - a subsidiary of Vertrue Incorporated
(Privately Held; 1001-5000 employees; Marketing and Advertising industry)
July 2007 — Present (11 months)
Responsible for the creative development, implementation and delivery of a wide variety of interactive and print material including:
• Direct marketing acquisition programs (online and print)
• Membership retention/communication strategies
• Corporate sales collateral
Manage a staff of 23 to support 15+ plus membership programs
Managed creative development for top internet partners including AOL, Yahoo, MSN, Earthlink and others
Oversee all Creative budgets including departmental G&A of $2.7 million
Personal Business Successes: Redesigned and standardized fulfillment materials across all product lines creating a 25% cost reduction while maintaining or increasing retention of programs. Built in-house web capabilities including design, back end programming and networking which reduced outsourcing costs by 30% and increased speed to market by 50%. Promoted from Creative Services Manager to Director within one year of hire and later promoted to Vice President. -
Vice President, Creative Services
Vertrue
(Public Company; 1001-5000 employees; VTRU; Marketing and Advertising industry)
January 2001 — July 2007 (6 years 7 months)
Responsible for the creative development, implementation and delivery of a wide variety of print and interactive material including direct marketing acquisition programs, membership retention/communication strategies and corporate sales collateral.
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Director of Creative Services
Vertrue
(Public Company; 1001-5000 employees; VTRU; Marketing and Advertising industry)
October 1995 — January 2001 (5 years 4 months)
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Art Director
Newfield Publications
(Privately Held; 51-200 employees; Marketing and Advertising industry)
July 1993 — October 1995 (2 years 4 months)
Creative/production of response-generating, sales-producing, direct mail packages, space ads, FSI's and other advertising material for a variety of adult, juvenile and school markets. Work closely with copywriters, marketing personnel, and editorial department. Also responsible for freelance photographers, illustrators and designers.
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Art Director
Weekly Reader Corporation
(Public Company; Marketing and Advertising industry)
December 1991 — July 1993 (1 year 8 months)
Produced classroom instructional materials for leading children's newspaper used by over 30 million teachers. Responsible for free-lance designers, illustrators and photographers.
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Creative Director
SportsClub
(Marketing and Advertising industry)
November 1989 — December 1991 (2 years 2 months)
Creative/production of mail order catalogs, direct response advertising, wholesale departments, merchandising
and retail of sports/active wear apparel and equipment manufacturer. -
Art Director
Griffin:Thomas Communications
(Marketing and Advertising industry)
July 1987 — November 1989 (2 years 5 months)
Created promotion, direct mail, collateral and recruitment advertising. Accounts: Society for Savings, Dictaphone, Ames, Stamford Hospital/Center for Continuing Care, United Way, Yale New Haven Hospital, and Bryant Electric
Kip Finch’s Education
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Paier College of Art
BFA, Graphic design, photography, 1983 — 1987
Additional Information
Kip Finch’s Websites:
Kip Finch’s Interests:
Direct marketing, photography, good design (of any kind), skiing, outdoors, family time, new technology, NYC and free time do chill.
Kip Finch’s Groups:
Who's Who member, http://photo.net/photos/kipfinch, LinkedIn member.
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The DallasBlue Business Network member -
eOffice member -
TechSoup NetSquared member -
eMarketing Group member
Kip Finch’s Honors:
Connecticut Art Directors Club winner, X-Team Recognition awards, LookMyBest.com Recognition award, Dale Carnegie Training certification
Kip Finch’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
