Kimberly Wolfson

Current

Business Development and Marketing at City Scrap Metal, Inc.
Business Development and Marketing at Western Reserve Recycling

Past

Client Partner/Account Manager at Arroweye Solutions
Account Executive at Citysearch.com
Syndicated Analyst, Marketplace Insights, Jim Beam Brands Co. at Beam Global Spirits and Wine

Analyst, Marketing Effectiveness & Pricing, Jim Beam Brands Co. at Beam Global Spirits & Wine
Project Manager, ConAgra Foods On-site at Information Resources, Inc.
Account Representative at Market Data Retrieval a Dun and Bradsreet Company
Account Coordinator at Schwartz Communications
Marketing/Sales Assistant at Market.al Inc,
Advertising Sales Representative at Plain Dealer Publishing Company

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6 more...

Education

Emerson College
Ithaca College
Cushing Academy

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Recommended

6 people have recommended Kimberly

Connections

456 connections

Industry

Mining & Metals

Websites

Kimberly Wolfson’s Summary

Dedicated consultative client service professional with key skills in interactive media, e-commerce, search engine optimization, search engine marketing, website optimization, e-mail marketing, consumer insights, and syndicated and custom market research. Additional experience in public relations and database marketing. Client representation includes Fortune 500 marketers of consumer packaged goods, alcoholic beverages, food service, spa/beauty and personal care.

Kimberly Wolfson’s Specialties:

Interactive Media - e-Commerce, search engine optimization, search engine marketing, website optimization and development, online advertising
Market Research - syndicated and custom market research, consumer research and insights,
Database Marketing - merge/purge, mailing list analysis, direct marketing, e-mail marketing
Sales and Account Management - client service and quota achievement
Public Relations - media relations, pitching, local and national media placement

Kimberly Wolfson’s Experience

Business Development and Marketing

City Scrap Metal, Inc.

(Mining & Metals industry)

June 2009 — Present (6 months)
Business Development and Marketing

Western Reserve Recycling

(Mining & Metals industry)

June 2009 — Present (6 months)

City Scrap Metal is committed to find top paying markets for your recyclables. We buy and sell Aluminum, Copper, Nickel, Iron, Platinum, and Brass.
Client Partner/Account Manager

Arroweye Solutions

(Retail industry)

October 2007 — December 2008 (1 year 3 months)

Provided custom online gifting and e-commerce solutions to multi-channel retailers, which include DSW, Pier 1 Imports, Ruby Tuesday, Omaha Steaks, and Circuit City, by providing clients with operational and service excellence which resulted in focused strategic development of the Arroweye greeting-gift card™ and greeting card with a gift™ solution.

Developed e-mail marketing best practices and web optimization strategies to drive e-commerce traffic to the Arroweye personalized and branded gift card solution thus driving revenue for my clients and Arroweye.

Proactively contributed to key product developments and implementation of new processes or operational enhancements at Arroweye Solutions.

Managed cross-functional relationships among Arroweye creative, software development, application support, production, and project management teams to produce ongoing smooth implementation of gifting solutions such as sub-branded cards, seasonal cards and corporate bulk solutions.
Account Executive

Citysearch.com

(Public Company; Internet industry)

May 2007 — July 2007 (3 months)

Acquired and developed local search advertisers for Citysearch's Local Pay For Performance (PFP) platform by demonstrating the benefits of its search optimized and content enhanced profile listings and premium banner advertising through face-to-face consultative selling.

Identified business opportunities through cold calling and prospecting to secure meeting with owners and managing decision makers of local businesses to obtain customer commitment and facilitate delivery of product.

Upsold existing advertisers on Citysearch to increase revenue for Citysearch by utilizing client data and statistics, ROI goals, and marketing strategy as well as position advertiser for the highest return on investment (ROI) .
Syndicated Analyst, Marketplace Insights, Jim Beam Brands Co.

Beam Global Spirits and Wine

(Public Company; 1001-5000 employees; FO; Wine and Spirits industry)

June 2006 — February 2007 (9 months)

Collected, analyzed and synthesized consumer data to draw actionable insights for brands such as DeKuyper® Cordials & Liqueurs, Sauza® Tequila, and Starbucks® Liquers to improve marketing strategy and overall business performance.

Utilized syndicated scanner and primary data to uncover brand prime prospects and consumer profiles including:
o Cultural/Lifestyle trends
o Eating and drinking trends
o Shopping trends

Worked with cross-functional brand teams including Marketing, R&D, on-site suppliers, ad agencies and external suppliers such as Simmons, TGI, KMR Software, Envirosell, and Research International, to execute research projects efficiently.

Produced clear and concise presentations from granular detailed custom research studies such as bar tender studies, sip tests, concept testing, consumer shopping behavior studies, demonstrating key takeaways for brand teams to easily leverage for Executive Committee delivery and discussion.
Analyst, Marketing Effectiveness & Pricing, Jim Beam Brands Co.

Beam Global Spirits & Wine

(Public Company; FO; Wine and Spirits industry)

February 2006 — June 2006 (5 months)

Completed and delivered category overview analysis including topline data, Executive Summary and SWOT for brands such as Jim Beam® bourbon; Canadian Club® Canadian whisky; Courvoisier® cognac, Laphroaig® Scotch; Maker's Mark® bourbon; DeKuyper® cordials and Sauza® tequila for 2007 fiscal year planning process.

Compile and deliver ad hoc reports with employer and competitive set shipment, depletion and consumption data utilizing internal and external resources such as DISCUS, NABCA, Discoverer, TD Links, and ACNielsen's Nitro for Beam’s Marketing and Marketing Analytics teams.

Develop relationships with Brand Managers to understand proprietary strategy and competitive expectations.
Project Manager, ConAgra Foods On-site

Information Resources, Inc.

(Privately Held; 501-1000 employees; IRIC; Market Research industry)

September 2004 — November 2005 (1 year 3 months)

On-site Analytic and Operations Project Manager for ConAgra Foods®.

Provided market analysis and consumer insights by utilizing syndicated store data and consumer panel data enabling ConAgra Foods brands such as Egg Beaters®, Reddi Wip®, Parkay® and Fleischmann’s® to make marketplace business decisions.

Consulted with client on a full-range of IRI value-based services and data analytics.

Provided client with revenue potential for recent brand planning process by uncovering merchandising and segmenting opportunities.

Managed internal and overseas operations to ensure on-time reporting and data delivery.
Account Representative

Market Data Retrieval a Dun and Bradsreet Company

(Marketing and Advertising industry)

August 2001 — May 2004 (2 years 10 months)

Exceeded $1M+ sales quota in 2003 by 5% and $1M+ sales quota in 2002 by 7% by directing all sales and marketing programs throughout the development lifecycle, from initial concept to execution.

Identified client revenue and customer retention opportunities by utilizing MDR’s analytical products and cost-saving services such as Customer Pattern Recognition Profiles™ and file cleaning.

Demonstrated strong client service on mailing list recommendations and direct mail plans for key clients such as Thomson-Gale, NASCO, Hal Leonard, and Harcourt Achieve.
Account Coordinator

Schwartz Communications

(Privately Held; 51-200 employees; Public Relations and Communications industry)

July 2000 — May 2001 (11 months)

Pitched general and trade publications for news and user stories for clients such as Progress Software, Symantec and Windwire.

Secured relevant media coverage in publications including Business 2.0, eMarketer.com, Internet.com, Seybold Report, Electronic Publishing, Editor and Publisher, The News & Observer, Boston Business Journal (BBJ), and BBJ AM Edition WBIX-AM 1060 (FOX).

Developed client strategy through participation in weekly client conference calls.

Created monthly public relations reports and briefing books for client press tours.
Marketing/Sales Assistant

Market.al Inc,

(Marketing and Advertising industry)

August 1999 — March 2000 (8 months)

Market.al. Inc., now a part of Shamrock Companies is a marketing and web development agency.

Qualified and pitched prospective clients on Market.al’s Web Development and Marketing Services.

Developed proposals, including mock-up Web sites, based on face-to-face prospect needs analysis meeting.

Delivered proposal and potential Web site with intent on closing business and communicating the importance of an interactive Web site that demonstrates the desired client strategy.

Managed client and internal expectations, including graphic design and technology support staff.
Advertising Sales Representative

Plain Dealer Publishing Company

(Privately Held; 501-1000 employees; Newspapers industry)

May 1998 — September 1998 (5 months)

Sold advertising space to automotive dealers through face to face consultative meetings.

Created and edited advertisements for clients.

Assembled production of advertisements for creative team.

Managed client territories for absent sales representatives.

Kimberly Wolfson’s Education

Emerson College

B.S.Sp. , Marketing Communication & Advertising , August 1997 — May 1999

Activities and Societies:

EmComm; PRSSA
Ithaca College

Corporate Communications August 1995 — May 1997
Cushing Academy

high school diploma , 1993 — 1995