Marketing Manager at IQPC
Greater New York City Area
Marketing Manager at IQPC
Greater New York City Area
Versatile marketing manager with 5+ years experience in marketing, sales, design and event planning. Creative thinker with business mindset, diverse artistic background and global interest; understands from “big picture” to execution details. Proven success in domestic and international partnerships, internal and external client service, innovative problem solving and leadership.
Marketing, Design, Event Planning, Sales, Brand Management and Building, International and Domestic Partnerships
(Privately Held; Events Services industry)
February 2008 — Present (1 year 10 months)
13th Annual North American Shared Services & Outsourcing Summit
September 28-October 1, 2009 // Swissotel, Chicago, IL
http://www.sharedservicessummit.com
(Public Company; TRB; Marketing and Advertising industry)
October 2005 — July 2007 (1 year 10 months)
• Created and developed successful ad mock-ups and multi-platform campaigns for clients, several leading to high impact sales: HBO (+38% revenue increase), Showtime, Pier 1 Imports, JetBlue, Time Warner Cable
• Received the 2006 Most Innovative Award for best performance in selling innovation ads in February 2007
• Planned, coordinated and executed events and promotions for the New York office
• Developed presentation strategies and copy for marketing and sales, with focus on Beauty & Fashion categories
• Initiated and executed TMN branding awareness promotion: TMN Summer Sweepstakes (Email-based promotion)
• Designed company marketing newsletters; contributed to TMN branding effort: media kit, website maintenance, research
• Analyzed research reports and competitive analysis; handled Marketing Department premiums budget
• Completed Professional Selling Skills training program, received top recognition
(Publishing industry)
August 2004 — October 2005 (1 year 3 months)
• Initiated preparations for sales calls, proposals and sales related meetings
• Planned and executed client marketing mailings and special client events
• Handled all travel arrangements for domestic and international events
• Assisted in annual marketing events, from planning to execution stages: 40+ More Model Search, 40+ More Marathon
• Trained new sales assistants and documented training processes
• Maintained beauty and packaged goods accounts with Ad Director, during four month Account Executive hiring interim
• Improved organization of marketing materials: media kits, premiums, signage
• Handled heavy client communication, expense reports, marketing invoices and other administrative duties
• Major Categories: Fashion, Beauty, Packaged Goods, Electronics
(Privately Held; 11-50 employees; Internet industry)
September 2003 — September 2004 (1 year 1 month)
(Educational Institution; Higher Education industry)
September 2000 — July 2003 (2 years 11 months)
Bachelor , Advertising and Art History , 2000 — 2004
Diploma , Fine Arts , 1996 — 2000
Marketing, Advertising, Brand Management, Events, Promotions, Design, Customer Service, Finance, Legal, Shared Services, Beauty, Fashion
Advertising Women of NY, alpha Kappa Delta Phi
2006 Most Innovative Award (Tribune Media Net)