Usability Consultant with Background in SEO
Greater Philadelphia Area
- Current
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- Owner/Usability Consultant at UsabilityEffect.com (Sole Proprietorship)
- Founder/Administrator at Cre8asiteforums
- Owner/Founder at Cre8pc.com (Sole Proprietorship)
- Past
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- Consultant at QA Associates
- QA Usability/UI Engineer at Verticalnet
- Web Designer at Unisys
- Web Master at Cardinal Business Media
- Education
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- Bucks County Community College
- Recommended
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12 people have recommended Kimberly - Connections
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242
connections
- Industry
- Information Technology and Services
- Websites
Kimberly Krause Berg’s Summary
I am a usability consultant to search engine marketers. I provide web site usability services that focus on persuasive design techniques to improve conversions, plus application (forms) testing, and newsletter and shopping cart user interface, accessibility, data analysis and QA functional testing.
My business partners come from the web design and search engine marketing industries. Most of my work is sub-contracted to website design and marketing firms. From 1996 to 2002 I specialized in organic search engine optimization, before moving on to usability testing and user centered design support. Therefore, my reports don't conflict with search engine marketing projects or their recommendations.
As an industry reporter and columnist for a wide selection of blogs and SEO news sites, I cover both search engine optimization and Internet Marketing, as well as the usability/UX industries. In addition to articles, I also write for my Cre8pc blog, as well as several others.
I have been a speaker at SMX and SES conferences, as well as Search Camp Philly and We Build Pages.
I write on Usability for the print publications, Search Marketing Standard and WebSite Magazine. I am a search marketing industry conference reporter for the Search Engine Roundtable and Search Marketing Gurus. My articles are published by many web sites including Webpronews, SearchEngineGuide and CorporateWebsite.
I'm a contributing writer for the "Just Behave" column at Search Engine Land.
I operate and founded Cre8asiteforums, which has over 17,000 members and a staff of moderators and technical people. Launched 1998. I'm skilled in creating online communities.
Board member for Pennridge Little League Baseball, 2006 to Present; Pennridge HS Football Booster Club
Launched Akesana.com in November 2008 and launching new sites in 2009.
Kimberly Krause Berg’s Specialties:
My previous years of work in the Search Engine Optimization field permit me the added advantage of understanding the needs of marketing a web site and balancing that with the needs of web site visitors and customers.
As a columnist, consultant and forums owner, I'm always tuned into what's happening with the search engine industry and connecting this information to the user centered design fields.
Resume (PDF) - http://www.cre8pc.com/resume/Kim_resume_2005.pdf
Kimberly Krause Berg’s Experience
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Owner/Usability Consultant
UsabilityEffect.com (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Information Technology and Services industry)
April 2004 — Present (5 years 8 months)
A split-off web site from Cre8pc.com; focuses on my usability testing services and Partners.
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Founder/Administrator
Cre8asiteforums
(Internet industry)
2002 — Present (7 years )
Launched in August 2002, its pre-cursor since 1998 was called the Cre8pc WebSite Promotion Club.
Cre8asiteForums is well established and known worldwide as a forum for web development, SEO/SEM, usability, Internet Law, Conversion Analysis, Marketing and more. -
Owner/Founder
Cre8pc.com (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Information Technology and Services industry)
January 1996 — Present (13 years 11 months)
Portal to my web properties and Blog; owner/founder of Cre8asiteForums; owner UsabilityEffect.com, co-founder Cre8asite.net; usability and SEO/SEM reporter; columnist for several e-pubs; previously a search engine optimization specialist
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Consultant
QA Associates
(Internet industry)
2002 — July 2006 (4 years )
Consultant for in-house SEO; ongoing referral business partner
(Company was acquired in July 2006.) -
QA Usability/UI Engineer
Verticalnet
(Public Company; Internet industry)
2000 — May 2002 (2 years )
Internet software application testing using Rational software; usability advocate for company web properties; liason between user interface department and QA; implemented test plans and test cases for front and back-end, with the emphasis on user centered design elements inclusion and implementation
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Web Designer
Unisys
(Public Company; 10,001 or more employees; Internet industry)
January 1999 — January 2000 (1 year 1 month)
Joined their Intranet development team as a contractor; highlight was helping to development and maintain their worldwide Unisys Univeristy site
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Web Master
Cardinal Business Media
(Public Company; 51-200 employees; Internet industry)
August 1996 — January 1998 (1 year 6 months)
Built and maintained web site versions of high-tech magazines; flagship web site was Internetwork.com
Additional Information
Kimberly Krause Berg’s Websites:
Kimberly Krause Berg’s Interests:
Human Computer studies and relationships, quantum physics, neuroscience, marketing to women, Internet marketing and usability...family, sci-fi, RV travel
Kimberly Krause Berg’s Groups:
Usability Professionals Association
Pennridge Chamber of Commerce,
SEOConsultants.com
Internet Marketers of the Delaware Valley
Search Camp Philly
Inter
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Usability Professionals' Association International (UPA-I) -
Catalyze Community -
UsabilityMatters.Org -
SMX - Search Marketing Expo -
Search Engine Strategies Conference & Expo -
Cre8asiteforums -
Fans of Digsby -
UX Book Club -
ForbesWoman
Kimberly Krause Berg’s Honors:
Voted one of the Top Leading Moms in Business, 2009 (http://cre8pc.com/archives/1328)
Highly recognized worldwide in the Search Engine Optimization Industry for my years of work in that field before switching over to Usability.
Kimberly Krause Berg’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
