
Brand Manager at Allen Hall Advertising
Eugene, Oregon Area

Brand Manager at Allen Hall Advertising
Eugene, Oregon Area
• research/ethnography
• brand strategy
• storytelling
(Marketing and Advertising industry)
2009 — Present (less than a year)
(Marketing and Advertising industry)
June 2008 — June 2009 (1 year 1 month)
In my role as Project Manager/Brand Strategist at UO's student-run agency, I coordinate and collaborate with creative directors, digital strategists, copywriters, media planners and research strategists to create and execute the awareness and branding campaign for the New Venture Championship (NVC) - a U of O run MBA international business plan competition. I manage a budget of $33,000 and work closely with professors from the Business and Journalism Schools to ensure the fluidity of the annual Portland-based event.
(Marketing and Advertising industry)
September 2008 — November 2008 (3 months)
I coordinated the volunteers for and sat on the planning committee for Portland Advertising Federation’s largest annual event.
(Public Company; GPS; Retail industry)
July 2004 — November 2008 (4 years 5 months)
I gained leadership experience by managing the cashier team as well as budgeting experience by taking responsibility for all money entering and leaving the store. Through my work in customer service, I had countless opportunities to exercise and fine tune my skills in diplomacy, damage control, reason and logic.
(Marketing and Advertising industry)
July 2008 — August 2008 (2 months)
During the six week program, I worked with ten agencies, specifically spending two intense weeks with three of the agencies (eROI, Anvil Media, Fish Marketing). In addition to learning the functions of the agencies, I was the Account Manager/Strategist in a team of fellow CoLab interns in which we developed a branding/awareness campaign for an actual client. At the conclusion of the internship, the campaign was pitched to the client as well as members of the Portland Ad Fed.
(Higher Education industry)
January 2008 — June 2008 (6 months)
I spoke to Spanish classes at the University of Oregon about IUSI's study programs in Mexico. Once study abroad groups formed, I helped prepare students for the student abroad experience during orientation meetings.
Majors: Advertising, Spanish Minors: Communications, Latin American Studies 2005 — 2009
Spanish , Spanish , 2007 — 2007
traveling, curiosity, reading, playing violin & piano, cultures, people watching
Arlyn E. Cole Advertising Scholarship 2006 - Current
University of Oregon Dean’s Scholarship 2005 - Current
DECA Advertising Campaign state winner
DECA Business and Financial Services state winner, finalist in international competition
DECA Fashion Merchandising Promotional Plan state finalist