Independent B2B B2G Technology Marketing Communications & PR Consultant, Copywriter
Washington D.C. Metro Area
- Current
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- B2B & B2G Marketing & PR Consultant, Copywriter at MarCom Ink, LLC
- Past
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- Public Relations Manager at Parature
- Public Relations Manager at webMethods
- Account Executive at Crosby Volmer International Communications
- Education
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- Miami University
- Recommended
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3 people have recommended Kim - Connections
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146
connections
- Industry
- Writing and Editing
- Websites
Kim Cornwall Malseed’s Summary
Award-winning business-to-business technology marketing and public relations professional
*10 years of success developing and executing marketing communications strategies that drive lead generation and sales revenue for small and mid-size software, hardware, and IT services companies
*Leads virtual marketing and PR firm providing B2B high-tech clients with all the capabilities of an in-house marketing/PR department without the added costs
*Client results include:
--Increasing lead generation by 21% in 3 months
--Decreasing sales cycle by 3-5 weeks
--Moving into new industry market 38% faster
Kim Cornwall Malseed’s Specialties:
*Copywriting - making unique business value of technology solutions crystal clear to prospective customers
*Social media strategy and execution - blogs, Twitter
*Internet search engine optimization (SEO) of websites and written materials
*Media relations
*Content marketing and thought leadership campaigns
*Customer marketing
Kim Cornwall Malseed’s Experience
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B2B & B2G Marketing & PR Consultant, Copywriter
MarCom Ink, LLC
(Writing and Editing industry)
January 2007 — Present (2 years 7 months)
Strategic marketing/PR consultant and copywriter for business-to-business and business-to-government technology companies and creative agencies worldwide
Develop strategic marketing and PR plans including quantifiable goals, objectives, tactics, budget, timeline, and evaluation processes based on SWOT analysis, competitive analysis and other research
Perform all aspects of project management and execution on behalf of clients, including coordination with trusted partners for graphic design, printing fulfillment, and web design needs
Research, write, and edit client marketing materials including annual reports, bios, brochures, bylined articles, customer case studies, emails, event materials, newsletters, presentations, press releases, website content, white papers
Expertise in search engine optimization of written materials and websites
Write and edit materials in AP, Chicago or other style as requested by clients -
Public Relations Manager
Parature
(Privately Held; 51-200 employees; Computer Software industry)
October 2005 — December 2006 (1 year 3 months)
Managed all media and industry analyst relations and drove strategies for these areas
Researched and secured interviews with target business and technology media and analysts to educate them on Parature and hosted Customer Relationship Management (CRM) software offerings
--Press coverage included the Washington Post, Washington Business Journal, Smart CEO magazine, CRM Magazine, 1to1 Magazine
--Industry analyst coverage included Gartner, Forrester, AMR Research, Jupiter Research, Yankee Group, Nucleus Research
Designed and wrote press releases and marketing collateral including bios, brochures, bylined articles, customer case studies, emails, event materials, newsletters, presentations, video demonstration scripts, website content, white papers
Secured executive speaking opportunities at national and local conferences and workshops; ghostwrote speeches and presentations
Directed event planning and execution activities for two multi-day 200+ attendee customer conferences -
Public Relations Manager
webMethods
(Public Company; 501-1000 employees; WEBM; Computer Software industry)
January 2001 — September 2005 (4 years 9 months)
Worked closely with Director of PR to develop quarterly and yearly corporate PR goals and media strategy objectives; consistently achieved goals set
Researched and secured interviews with target business, technology and industry vertical media for C-level to mid-level management
--Press coverage included BusinessWeek, Wall Street Journal, Washington Post, Washington Business Journal, CIO Magazine, InformationWeek, Federal Computer Week, Government Computer News
Coordinated with V.P. of Investor Relations to develop quarterly fiscal earnings press releases and conference call scripts for CEO and CFO
Identified, wrote, and edited PR and marketing materials including annual reports (10K), bios, brochures, bylined articles, customer case studies, press kits, press releases, website content, white papers
Coordinated media activities before, on-site and following three multi-day 1,000+ attendee customer conferences -
Account Executive
Crosby Volmer International Communications
(Privately Held; Public Relations and Communications industry)
2000 — 2001 (1 year)
Developed media strategy and execution plans for technology, executive recruiting, and non-profit organizations
Researched and maintained target media contact lists for each client
Pitched story ideas to national, regional, and local media
Coordinated with client in-house PR teams to write executive bios, press releases, press kits
Kim Cornwall Malseed’s Education
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Miami University
B.A. Speech Communication; , Public Relations; Marketing
- Activities and Societies:
- Alpha Phi; Public Relations Student Society of America (PRSSA) student board; PR Visions; Laws Hall International (6 week marketing, PR, graphic design program; worked in London for Railtrack, operator of UK rail system)
Additional Information
Kim Cornwall Malseed’s Websites:
Kim Cornwall Malseed’s Interests:
Writing, reading, surfing Net
Kim Cornwall Malseed’s Honors:
2006 Tech PR Idol Award 2nd place (O'Keeffe & Co. PR Agency award; 200+ entries)
2006 Outstanding Website Award for Parature corporate website (Web Marketing Association www.webaward.org; considered 'the Oscars for websites')
--Copywriting earned a score of 8.5 out of 10, compared to the WebAward average of 7.5 and the software category average of 7.2
Kim Cornwall Malseed’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
