Director of Programs at Greater Fort Worth Builders Association
Dallas/Fort Worth Area
Director of Programs at Greater Fort Worth Builders Association
Dallas/Fort Worth Area
Efficient management and development of focused, effective and measurable ad campaigns, communications and marketing objectives for National Sales Force and their management teams. Organized project plans, coordination of creative resources and development of tracking and measurement metrics to evaluate campaign/program effectiveness.
Branding, Marketing Plans, Media Buying, Project Management, Networking, Social Media
(Marketing and Advertising industry)
October 2009 — Present (2 months)
Our primary purposes are to provide information exchange, communication and education for members; to interact with local, state and federal legislative bodies to foster a positive building climate; to provide a forum to implement policies that affect the building industry; and to promote professionalism among our members.
The Greater Fort Worth Builders Association is a trade association that was organized and chartered by the State of Texas and the National Association of Home Builders (NAHB) in 1965 under the name Home Builders Association of Fort Worth.
The Association hired a part time staff and published its first monthly magazine in 1950. In 1957 the first roster was published. In 1960 the Association name was changed to Home Builders of Fort Worth and Tarrant County, and our jurisdiction broadened to include Johnson, Hood, Parker, Palo Pinto and Wise counties. The current name, Greater Fort Worth Builders Association, was established in 1968.
(Privately Held; Information Technology and Services industry)
April 2008 — August 2009 (1 year 5 months)
WayPoint helps businesses organize and automate their processes. With our support clients develop a competitive edge and improve efficiency using our technology systems, and custom software
WayPoint helps clients spend less on technology and get more out of the systems they own. Our systems help clients increase profits, identify new opportunities, and eliminate wastefulness. A lot focus is put on technical problems without addressing the root causes including process and culture.
(Marketing and Advertising industry)
August 2007 — February 2008 (7 months)
Nationally recognized as a trendsetter, we offer a diverse portfolio of relevant marketing solutions. Blending strategy with technology to create a vision of where you need to go – we can deliver personalized messages to each of your customers. To ensure success, we chose to make the world smaller.
You have a choice, too. Either stick with something that is adequate for your world or grow your business by embracing innovative marketing solutions that get results in their world
(Public Company; FHN; Banking industry)
May 2003 — December 2006 (3 years 8 months)
With more than 12,000 employees located in more than 40 states, First Horizon National Corp. (FHN) provides financial services through hundreds of offices. From its roots as a small bank in 1864, today the corporation has evolved into one of the nation's most respected bank holding companies today in asset size and market capitalization.
(Public Company; 1001-5000 employees; RYL; Real Estate industry)
1999 — 2002 (3 years )
We’re a leading national homebuilder. We’re traded on the New York Stock Exchange (RYL). And we have hundreds of communities throughout the nation. Our size means big advantages for our homebuyers. It allows us to buy land in great locations, hire the most experienced team members – from subcontractors to management – and buy quality materials at a savings we can pass on to our customers.
Communications/Marketing 1997 — 1999
Marketing 1994 — 1996
Marketing, technology, networking, reading and being an excellent mother.
American Marketing Association, Arizona Tech Council, NAWBO, Scottsdale Chamber of Commerce, Phoenix Chamber of Commerce, Sales and Marketing Council, Energy People Connect, InHouston