
Visionary Creative, Internet Entrepreneur, Digital Strategist
London, United Kingdom

Visionary Creative, Internet Entrepreneur, Digital Strategist
London, United Kingdom
During my formative years, my toys were an art box, tape recorder, synthesisers and cameras. During my teens I experimented with musical composition, sampling and jammed with bands. Over the years I explored different aspects of creative process, combining analogue with digital.
By the mid 90s I was sharing experiences with people I had never met from across the globe. The Internet, with speed and software limitations, encouraged me to find innovative ways to push the boundaries. I embarked on a Fine Art degree where I specialised in interactivity, and played a key role in a series of live events with Musashino Art University in Japan. We harnessed primitive video conferencing software using ISDN to facilitate a two-way live audio-visual art collaboration. This experience opened my eyes to the possibilities for creative and cultural exchange via the internet.
After graduating with a 1st, I honed my media production and design skills with freelance work, then became an interactive designer with a small Soho design agency Digital Arts. £4.8 million worth of investment later, I became the technical lead for an online lifestyle venture Ammo City. I quit in 2002 as the dotcom bubble was bursting, and combined forces with by business partner Rebecca Molina.
United by a vision of how we would do things differently, we invited key specialists with a diverse skill-set to collaborate under the Raw Nerve umbrella. Over the past 7 years, we have built on a word-of-mouth reputation as a leading creative consultancy.
As a company we have developed a number of research and development projects that span the media spectrum and have become brands in their own right. This practise keeps our cutting edge sharp, we don't just follow a client brief, we inject this passion into our business partnerships.
http://www.raw-nerve.co.uk
Recent projects:
http://www.londondesignfestival.com
http://www.creativeislanduk.com
http://www.rsvplondon.co.uk
http://theplayers.fm
Digital planning and strategy. Directing production of motion graphics for web and broadcast. Social media and online trend research and development. Extensive knowledge of user experience and devising interactive brand experience solutions. Excellent at distilling software requirements from conflicting and complex business requirements. Hands on experience across the spectrum of digital production (audio/visual, design, interaction, photography)
(Privately Held; Design industry)
September 2002 — Present (7 years 3 months)
Raw Nerve is a creative consultancy whose expertise includes brand strategy, digital media, social networking, and motion graphics. We provide bespoke, relevant, creative and intelligent solutions and match our approach to the unique demands of each platform.
Clients include: ITV, Sony, FilmFlex, Endemol, Siemens, Camden Lock, Tent London, Diesel, London Design Festival, NHS, Viacom, Channel 4, The Princes Trust, Quebec Government, DJ History, BBE Music
http://www.raw-nerve.co.uk
(Privately Held; 51-200 employees; Online Media industry)
June 1999 — June 2001 (2 years 1 month)
Digital Arts was one of London's leading digital design agencies, which offered innovative interactive media solutions for fashion, lifestyle and entertainment industries. Kieran's position involved design of Brand Identity, Interactive, Print, User Experience, and Motion Graphics for clients including Virgin Interactive, Sega and Jade Jagger.
During his second year he became the design and technical lead on an internal project called Ammo City, an online lifestyle and radio magazine at the forefront of contemporary culture. The concept was highly acclaimed in the media, and attracted over 120,000 members within a few months. As a team, we devised long-term strategies for viral marketing and offline events. The project attracted high profile DJs such as Coldcut, David Holmes, Chemical Brothers and James Lavelle, who all recorded sessions in the studio. Unfortunately this project was drastically scaled back during the dotcom crash, and now exists as the former director's hobby.
BA , Fine Art, Interactivity, Digital Media , 1994 — 1998
In my final year I was involved in a series of innovative live collaborations between Musashino Art University in Japan and Metropolitan University (at the time known as London Guildhall University). We harnessed some primitive video conferencing technology provided by Sony on an ISDN line to generate a two way live feed of visual art and sound. This highly experimental experience really opened my eyes to the possibilities for creative and cultural exchange via the internet.
creative and technical conceptual development, culture, internet, research, international travel, music, the arts.