Senior Director, Online Marketing at Folica Inc.
Greater New York City Area
- Current
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- Senior Director, Online Marketing at Folica Inc.
- Past
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- Director, Search / SEO at MTV Networks (a Viacom company)
- Senior Manager, Digital Strategy & CRM at Vertrue, Inc
- Co-Owner at AvenueBaby.com
- E-Commerce Marketing Manager at Danskin
- Senior Online Marketing Specialist at AHA Group
- Senior Web Developer at Independent Contractor (Self-employed)
- Web Marketing Manager at Penton Media
- Online Marketing Coordinator/ Technical Analyst at Fort James
- Education
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- Manhattan College
- Recommended
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6 people have recommended Kieran - Connections
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Kieran Hawe’s Summary
8+ years in the online business environment
Kieran Hawe’s Specialties:
Online Marketing
Video SEO / Optimization / mRSS
Paid Search / PPC
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Optimization (SMO)
Affiliate Marketing
Email Marketing
Online Business Development
Blog/RSS Strategies, Podcasting
Word of Mouth Marketing / Viral Marketing
Web Analytics - WebSideStory, Omniture, Google Analytics
Paid Inclusion - Yahoo Search Submit Pro (YSSP)
Web Development - HTML, PHP, JavaScript, CSS
Kieran Hawe’s Experience
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Senior Director, Online Marketing
Folica Inc.
(Privately Held; Retail industry)
January 2009 — Present (7 months)
• Responsible for developing and executing comprehensive, break through and highly effective online marketing, customer acquisition and brand awareness building initiatives.
• Responsible for SEO / SEM / SMO, email marketing, advertising, affiliate and partnership efforts, viral/WOM campaigns and CRM / Loyalty Programs.
• Responsible for a multi-million $ advertising budget and the creation of highly effective plans and initiatives to drive the business and the brand.
• Provide leadership and mentoring for Online Marketing Team including external agencies.
• Oversee all outsourced programs, vendors and partnerships to ensure performance goals and agreements are met, as well as incremental opportunities identified and captured. -
Director, Search / SEO
MTV Networks (a Viacom company)
(Public Company; VIA; Entertainment industry)
August 2007 — January 2009 (1 year 6 months)
• Responsible for developing and supervising the implementation of Digital Distribution initiatives across all MTV Networks digital brands
• Work with all MTVN digital brands as well as centralized groups to establish end to end best practices standards and for optimizing metadata within mRSS, RSS, and XML feeds.
• Supervise the Search Submit Pro (paid search inclusion) process
cross brand.
• Work with cross brands proactively to make recommendations on how to optimize paid search and content match within MTVN sites.
• Proactively work with strategic search engine partners to ensure
that content is indexed, optimized and achieving the best ranking
possible on an ongoing basis.
• Work with content production and technical team to enhance content
management systems as it pertains to search and digital distribution
initiatives.
• Work with internal and external groups to identify, analyze, and recommend new
digital feed distribution opportunities -
Senior Manager, Digital Strategy & CRM
Vertrue, Inc
(Public Company; 501-1000 employees; VTRU; Marketing and Advertising industry)
July 2005 — August 2007 (2 years 2 months)
Responsible for working with product and creative teams to develop and/or enhance new and existing web properties (with a focus on product web sites) and content distribution channels. This includes determining how the core content and functionality provided by product teams, inclusive of third-party content and functionality, can support both acquisition initiatives and member experience across all digital channels.
Responsible for leveraging data to acquire customers with the intention to keep them, and keep them with an intention to profit from their tenure. This includes, but is not limited to:
Maintain the overarching relationships with key analytic provider(s), including: maintenance, strategy and training.
Approve and facilitate the purchasing of all domains, including: domain acquisition strategy, domain expenses and strategy for monetizing domains.
Previous Title's at Vertrue:
Senior Manager, Product Websites
Senior Manager, Online Marketing -
Co-Owner
AvenueBaby.com
(Privately Held; 1-10 employees; Internet industry)
August 2005 — January 2007 (1 year 6 months)
Developed entire e-commerce website, including shopping cart functionality, inventory management system and order fulfillment process.
Designed entire website with a focus on SEO and usability.
Developed comprehensive business plan that was presented to potential investors.
Developed and implemented online marketing plan that included the utilization of shopping feeds (Shopzilla, Yahoo! Shopping, Shopping.com), Paid Search campaigns (Yahoo! Search Marketing, Google AdWords), Microsites and Blogs. -
E-Commerce Marketing Manager
Danskin
(Public Company; 51-200 employees; Apparel & Fashion industry)
April 2004 — July 2005 (1 year 4 months)
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Senior Online Marketing Specialist
AHA Group
(Privately Held; 11-50 employees; Marketing and Advertising industry)
September 2002 — April 2004 (1 year 8 months)
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Senior Web Developer
Independent Contractor (Self-employed)
(Self-Employed; Myself Only; Internet industry)
January 1998 — January 2004 (6 years 1 month)
Provided web development and design services to various online companies. Specialized in HTML, JavaScript, C++, Visual Basic, Flash and Photoshop
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Web Marketing Manager
Penton Media
(Public Company; 51-200 employees; PTON; Marketing and Advertising industry)
September 2000 — September 2002 (2 years 1 month)
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Online Marketing Coordinator/ Technical Analyst
Fort James
(Public Company; 10,001 or more employees; Consumer Goods industry)
September 1998 — September 2000 (2 years 1 month)
Kieran Hawe’s Education
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Manhattan College
Kieran Hawe’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
