Kieran Hawe

Current

Digital Marketing at The Walt Disney Company
Principal at Hawe Digital, LLC

Past

Senior Director, Online Marketing at Folica Inc.
Director, Search / SEO at MTV Networks (a Viacom company)
Senior Manager, Digital Strategy & CRM at Vertrue, Inc

Co-Owner at AvenueBaby.com
E-Commerce Marketing Manager at Danskin
Senior Online Marketing Specialist at AHA Group
Senior Web Developer at Independent Contractor (Self-employed)
Web Marketing Manager at Penton Media
Online Marketing Coordinator/ Technical Analyst at Fort James

see less...

6 more...

Education

Manhattan College

Recommended

8 people have recommended Kieran

Connections

500+ connections

Industry

Internet

Websites

Kieran Hawe’s Summary

10+ years of extensive Online Marketing experience working for industry leading companies. Proven knowledge and success in the areas of SEO, SEM, Email Marketing, Social Media and overall Online Marketing strategy.

Kieran Hawe’s Specialties:

Online Marketing, Digital Strategy, Paid Search / PPC, Search Engine Optimization (SEO), Video SEO / Optimization / mRSS, Search Engine Marketing (SEM),
Social Media Marketing (SMM), Traffic Acquisition,
Affiliate Marketing, Email Marketing
Online Business Development,
Word of Mouth Marketing / Viral Marketing,
Web Analytics, Paid Inclusion, Web Development

Kieran Hawe’s Experience

Digital Marketing

The Walt Disney Company

(Public Company; DIS; Entertainment industry)

September 2009 — Present (3 months)
Principal

Hawe Digital, LLC

(Internet industry)

January 2009 — Present (11 months)

• Work with clients on developing and implementing strategic online marketing road maps for driving targeted traffic acquisition that includes SEO, SEM, Social Media, affiliate programs, email marketing, online advertising, and other channels.

• Educate clients on all online marketing best practices / trends with a focus on current needs and opportunities.

• Develop and implement SEO strategies that apply best in class tools, techniques and methods.

• Develop Social Media Marketing strategies that focus on increasing site traffic and brand awareness using the latest social media services.

• Perform full site traffic data analysis and provide technical, design, content and overall user-experience strategies.

• Provide insight and analysis of current outsourced programs, vendors and partnerships to ensure performance goals and agreements are being met.
Senior Director, Online Marketing

Folica Inc.

(Privately Held; Retail industry)

January 2009 — April 2009 (4 months)

• Responsible for developing and executing comprehensive, break through and highly effective online marketing, customer acquisition and brand awareness building initiatives.

• Responsible for SEO / SEM / SMO, email marketing, advertising, affiliate and partnership efforts, viral/WOM campaigns and CRM / Loyalty Programs.

• Responsible for a multi-million $ advertising budget and the creation of highly effective plans and initiatives to drive the business and the brand.

• Provide leadership and mentoring for Online Marketing Team including external agencies.

• Oversee all outsourced programs, vendors and partnerships to ensure performance goals and agreements are met, as well as incremental opportunities identified and captured.
Director, Search / SEO

MTV Networks (a Viacom company)

(Public Company; VIA; Entertainment industry)

August 2007 — January 2009 (1 year 6 months)

• Responsible for developing and supervising the implementation of Digital Distribution initiatives across all MTV Networks digital brands
• Work with all MTVN digital brands as well as centralized groups to establish end to end best practices standards and for optimizing metadata within mRSS, RSS, and XML feeds.
• Supervise the Search Submit Pro (paid search inclusion) process
cross brand.
• Work with cross brands proactively to make recommendations on how to optimize paid search and content match within MTVN sites.
• Proactively work with strategic search engine partners to ensure
that content is indexed, optimized and achieving the best ranking
possible on an ongoing basis.
• Work with content production and technical team to enhance content
management systems as it pertains to search and digital distribution
initiatives.
• Work with internal and external groups to identify, analyze, and recommend new
digital feed distribution opportunities
Senior Manager, Digital Strategy & CRM

Vertrue, Inc

(Privately Held; Marketing and Advertising industry)

July 2005 — August 2007 (2 years 2 months)

Responsible for working with product and creative teams to develop and/or enhance new and existing web properties (with a focus on product web sites) and content distribution channels. This includes determining how the core content and functionality provided by product teams, inclusive of third-party content and functionality, can support both acquisition initiatives and member experience across all digital channels.

Developed and implemented SEO best practices for websites, including keyword analysis / opportunity matrix, microsite creation, link building and management of on-page & off-page attributes.

Responsible for leveraging data to acquire customers with the intention to keep them, and keep them with an intention to profit from their tenure.

Developed member acquisition and testing strategies with the goal of optimizing revenue and maximizing profitability.

Maintained the overarching relationships with key analytic provider(s), including: maintenance, strategy and training.

Approved and facilitate the purchasing of all domains, including: domain acquisition strategy, domain expenses and strategy for monetizing domains.

Previous Title's at Vertrue:
Senior Manager, Product Websites
Senior Manager, Online Marketing
Co-Owner

AvenueBaby.com

(Privately Held; 1-10 employees; Internet industry)

August 2005 — January 2007 (1 year 6 months)

Developed entire e-commerce website, including shopping cart functionality, inventory management system and order fulfillment process.

Designed entire website with a focus on SEO and usability.

Developed comprehensive business plan that was presented to potential investors.

Developed and implemented online marketing plan that included the utilization of shopping feeds (Shopzilla, Yahoo! Shopping, Shopping.com), Paid Search campaigns (Yahoo! Search Marketing, Google AdWords), Microsites and Blogs.
E-Commerce Marketing Manager

Danskin

(Public Company; 51-200 employees; Apparel & Fashion industry)

April 2004 — July 2005 (1 year 4 months)
Senior Online Marketing Specialist

AHA Group

(Privately Held; 11-50 employees; Marketing and Advertising industry)

September 2002 — April 2004 (1 year 8 months)
Senior Web Developer
Independent Contractor (Self-employed)

(Self-Employed; Myself Only; Internet industry)

January 1998 — January 2004 (6 years 1 month)

Provided web development and design services to various online companies. Specialized in HTML, JavaScript, C++, Visual Basic, Flash and Photoshop
Web Marketing Manager

Penton Media

(Public Company; 51-200 employees; PTON; Marketing and Advertising industry)

September 2000 — September 2002 (2 years 1 month)
Online Marketing Coordinator/ Technical Analyst

Fort James

(Public Company; 10,001 or more employees; Consumer Goods industry)

September 1998 — September 2000 (2 years 1 month)

Kieran Hawe’s Education

Manhattan College

Additional Information

Kieran Hawe’s Websites:

Kieran Hawe’s Groups:

SEMPO In-House, SEMPO Emerging Media, SEMPO Local, CT Digital Marketing Professionals, (212) NYC Interactive Advertising Club, Shop.org

LinkedSEO
Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
eMarketing Association Network
LinkedPPC
Social Media Marketing
Irish American Business Network
Social Media Marketing Mavens
E-Commerce Careers
Digital Analytics
Search Marketing Careers
Social Media Careers