Ki Ellwood

Current

Consultant at Passenger, Inc.

Past

Product Manager at Passenger, Inc
Community Producer / Manager, BBC Action Network at BBC
Senior Web Producer, BBC Action Network at BBC

Lead Web Producer, BBC News Interactive Web Standards at BBC
Web Producer, BBC News Interactive at BBC News

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Ki Ellwood’s Summary

A highly dedicated and detail orientated product management professional with a passion for the social web and participatory media. Over nine years of web production experience, including seven years spent developing innovative news and social web services for a leading national broadcaster.

In <3 with social media, social networking and customer collaboration. Happiest when immersed in the social web and the imaginative application of internet technologies. Consults on all aspects of product management and development, with a strong focus on user experience and user centered product strategy. Professional and competent at all stages of the product development cycle - from discovery and ideation to specification development and deployment.

Specific skills and experience include:

» Product management & development
» Social media strategy
» User experience
» Requirements gathering and discovery
» Research & competitive market analysis
» User generated content
» Citizen journalism & authentic media
» Digital identity issues
» User research & persona creation
» Community evangelism & engagement
» Online community development
» Usability & accessibility
» Agile methodologies
» Deep understanding of online media & the entire product development cycle.

As a British citizen and a Permanent U.S. Resident I am authorized to work for any employer within the United States or European Union.

Ki Ellwood’s Specialties:

Product development, online media, collaboration, participatory media, user generated content, authentic media, citizen journalism, user centered design, change management, customer collaboration, online community management, local community, lowering the barriers to offline participation, crm, digital identity, user research, agile methodology, SCRUM, social media, social networks, online media production. Getting things done.

Ki Ellwood’s Experience

Consultant

Passenger, Inc.

(Marketing and Advertising industry)

December 2008 — Present (8 months)
Product Manager

Passenger, Inc

(Internet industry)

2008 — December 2008 (less than a year)

Passenger® is a technology leader in on-demand Customer Collaboration. Through Passenger-powered Customer Collaboration, companies gain insight, drive innovation and build advocacy. Passenger combines leading social networking, collaboration and analytics technologies - into a single intuitive platform, delivered Software-as-a-Service. Founded in 2005 with offices in Los Angeles, Palo Alto and NYC, the company is privately held and backed by Shelter Capital Partners, StarVest Partners and Steamboat Ventures.

» Lead feature design and development for all Passenger products.
» Consult with Client Services, Development, and Innovation teams to define detailed business and product requirements and ensure product features support the company's overall strategy and goals.
» Coordinate the collection, analysis and prioritization of defects and new feature requests.
» Maintain regular communication with all teams to ensure successful delivery of all expected features and functionality.
Community Producer / Manager, BBC Action Network

BBC

(Public Company; 10,001 or more employees; BBC; Broadcast Media industry)

2005 — April 2007 (2 years)

» Lead product development for all community oriented services.
» Gathered requirements, performed market research, developed functional and technical specifications.
» Managed online community, moderating content and responding to users.
» First point of contact for all internal and external inquiries.
» Directed and successfully implemented strategies to increase site traffic, encourage participation, and meet all corporate goals.
» Worked continuously with design and editorial teams to review and improve user experience and site flow.
» Collaborated with editorial team to create on-site and external promotions highlighting user content.
» Commissioned and assisted in the management of user research and usability inspections.
» Contributed to overall corporate strategy, continually bringing in fresh perspective from the end users and ensuring that user satisfaction was always a priority.
Senior Web Producer, BBC Action Network

BBC

(Public Company; 10,001 or more employees; BBC; Broadcast Media industry)

2003 — 2005 (2 years)

» Liaised with design team and key stakeholders to define business logic and functional requirements for an innovative online website dedicated to improving local communities and encouraging civic engagement.
» Controlled workflow of client side development team through effective management of multiple project tasks and resource allocation.
» Ensured targets and deadlines for initial launch and all further releases were met by closely tracking project status, working with all teams to quickly identify and prioritize defects and obstacles, and providing regular feedback to key stakeholders.
» Managed quality assurance and testing of all deliverables.
» Managed deployment of products from staging server to live production environment.
» Contributed to user centered design process, user testing, and usability reviews.
Lead Web Producer, BBC News Interactive Web Standards

BBC

(Public Company; 10,001 or more employees; BBC; Broadcast Media industry)

2001 — 2003 (2 years)

» Championed the embrace of web standards and site accessibility within News Interactive.
» Defined and implemented site-wide Web Standards for BBC News Online.
» Produced and commissioned feasibility studies and user research.
» Trained junior team members and journalists in project processes, and the use of internal CMS application.
Web Producer, BBC News Interactive

BBC News

(Public Company; 10,001 or more employees; Broadcast Media industry)

2000 — 2001 (1 year)

» Collaborated with editorial and design teams to define technical project requirements/scope and produce timelines and project estimates.
» Developed numerous bespoke websites and site components for the BBC News Online service.
» Client side technical consultant for launch of Children's BBC site, On This Day, and various foreign language News sites.

Additional Information

Ki Ellwood’s Websites:

Ki Ellwood’s Interests:

Social media, participatory media, online community development, usability, user centered design, user experience, interactions, words, social theory, solutions.