Jim Kieffer

Current

• VP of Interactive Strategy at Adams & Knight

Past

• VP of Marketing & Interactive Media at Digiwize
• Senior E-Marketing Manager at Nerac
• E-Communications Manager at The Hartford Financial Services Group

• Corporate Communications Manager at Nerac

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Education

• Central Connecticut State University
• Central Connecticut State University

Recommended

13 people have recommended Jim

Connections

307 connections

Industry

Internet

Websites

• My Company

Jim Kieffer’s Summary

Entrepreneurial Executive with more than 10 years of experience successfully creating and linking strategies to execution in branding, interactive marketing, sales, social media and business development. Expert at creating and capitalizing on networks, new online product offerings and strategic marketing and sales execution. A team builder with strong P&L and general management skills.

Jim Kieffer’s Specialties:

social media, entrepreneurial executive, business strategy, ecommerce, web design, user experience, online marketing, web 2.0 expertise, brand identity, business development, search engine marketing (seo) and ppc marketing and strategic sales, wordpress

Jim Kieffer’s Experience

• VP of Interactive Strategy

  Adams & Knight

  (Privately Held; Marketing and Advertising industry)

  October 2009 — Present (2 months)

• VP of Marketing & Interactive Media

  Digiwize

  (Privately Held; Internet industry)

  February 2007 — October 2009 (2 years 9 months)

  Currently head up all marketing, design, sales and product development efforts of Digiwize, a leading full-service interactive design and marketing company. We design elegant solutions, create meaningful online-user experiences and strategically guide and manage interactive-marketing campaigns with measurable results. We also wrote an award-winning Content Management System called Brightegg (brightegg.com) that companies use to build, manage and market a better website.

• Senior E-Marketing Manager

  Nerac

  (Privately Held; Information Services industry)

  August 2000 — February 2007 (6 years 7 months)

  Increased revenues 50+ percent by retaining and increasing share of market and extending reach of services to new buyers via unique online marketing initiatives. Primary focus on transforming the customer online experience, rebuilding the brand, communicating with new audiences through targeted marketing initiatives, including social networking, seo, ad words, public relations and e-mail marketing.
  
  • Led development of a company-wide brand strategy to reposition company
  • Created highly successful 360 degree CRM marketing initiative consisting of search engine marketing, lead-generation conversion, online demonstrations and close of sale
  • Increased client retention significantly by creating a highly interactive, content-driven website customized to meet client needs
  • Developed unique marketing programs, resulting in improved growth and retention; included success stories, case studies, tradeshow speaking engagements, public relations and search engine marketing

• E-Communications Manager

  The Hartford Financial Services Group

  (Public Company; HIG; Financial Services industry)

  April 1999 — August 2000 (1 year 5 months)

  Combined Internet business strategy with brand management expertise to ensure the creation of consistent, powerful Internet experiences relevant to target audience(s) for company’s website (www.thehartford.com).

• Corporate Communications Manager

  Nerac

  (Privately Held; 201-500 employees; Market Research industry)

  August 1997 — April 1999 (1 year 9 months)

  Worked directly with president developing effective marketing strategies for both print and electronic communications.
  
  • Designed and built website (http://www.nerac.com), including graphics, interface, HTML and JavaScript
  • Wrote, design and directed the creation of three marketing CD-ROMs, increasing company awareness and sales
  • Developed numerous direct mail pieces, brochures and magazine ads
  • Wrote and designed three newsletters

Jim Kieffer’s Education

• Central Connecticut State University

  MS , Corporate Communication , 1999 — 2003

• Central Connecticut State University

  BA , English , 1993 — 1996

  Activities and Societies:

  Graduated with 3.4 GPA in English. Minored in Communication.

Additional Information

Jim Kieffer’s Websites:

• My Company

Jim Kieffer’s Interests:

Web 2.0, online marketing, graphic design, brand strategy, business development, writing, search engine marketing, UI design, marketing/business strategy, social networks, wordpress, online video, blogging, skiing, golf, tennis, music, poetry

Jim Kieffer’s Groups:

Internet Marketing Association, Web Innovators Group Boston, Connecticut Technology Council, Connecticut Business Hall Of Fame

•    Human Capital Institute
•    Connecticut Business Hall Of Fame
•    HireAspirations-Clients
•    eMarketing Association Network
•    AIGA | Connecticut Chapter

Jim Kieffer’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch