Kevin Derrick

Kevin Derrick

Development Communications at Harvard GSD, Co-Chair at BSA

Location
Greater Boston Area
Industry
Architecture & Planning

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Kevin Derrick's Overview

Current
Past
  • Web Editor at DesignPhiladelphia
  • Design & Marketing Consultant at Bahdeebahdu
  • Junior Designer at Floss Barber Inc
  • Design Consultant at Otto Design Group
  • Information Specialist at The Art Institute of Philadelphia
Education
  • Millersville University of Pennsylvania
Connections

400 connections

Websites

Kevin Derrick's Summary

Seasoned marketing professional with a successful history of diverse projects in the art, architecture, and design communities. As part of team, I work across disciplines to plan and execute communications, public relations, digital marketing, events, advertising, photography and more.

Portfolio: www.kevinderrick.com

Kevin Derrick's Skills & Expertise

  1. Marketing Communications
  2. Marketing Strategy
  3. Public Relations
  4. Event Management
  5. Project Management
  6. Social Media Marketing
  7. Creative Direction
  8. Branding & Identity
  9. Graphic Design
  10. Copywriting
  11. Web Analytics
  12. Community Outreach
  13. Organizational Development
  14. Nonprofits
  15. Blogging
  16. Photoshop
  17. Press Releases
  18. Digital Marketing
  19. Placemaking
  20. InDesign
  21. Photography
  22. Social Media

View All (22) Skills View Fewer Skills

Kevin Derrick's Experience

Associate Director, Development Communications

Harvard Graduate School of Design

Architecture & Planning industry

March 2014Present (7 months)

• Develop and manage communications for GSD Development and Alumni Relations, including:
- campaign website, development and alumni relations webpages
- campaign collateral, press releases, donor/alumni profiles and articles
- annual report, Sert fund materials, donor honor roll, and direct mail pieces
- materials for alumni and fundraising events
- templates and standards
- social media, video, and other Dev/AR communications as needed
• Advise leadership on overall Dev/AR relations communications needs and programs to ensure
cohesive approach
• Act as Liaison to GSD Communications & Events department
• Serve as GSD representative on University Communications Committee regarding campaign communications goals and plans

Marketing Manager

Gensler

Privately Held; 1001-5000 employees; Architecture & Planning industry

September 2011February 2014 (2 years 6 months) Boston / Pittsburgh

• Lead the marketing efforts for Boston’s #1 Interior Design firm, as ranked by the Boston Business Journal; Helped expand the office from 64 to 91 personnel in one year through project wins.
• Concept and develop all aspects of marketing, communications, and PR: proposals and presentations, collateral materials, project photo/video, special events, speaking engagements, award submissions, and other creative ventures.
• Provide research and pitch strategy for new business development efforts including network mapping, schedule of tasks, milestones, and reviews.
• Coordinate with local, regional, and national leaders on marketing, business development, and communications while providing overall guidance and training to internal team.

Owner

Kelly Drive

Partnership; 1-10 employees; Furniture industry

January 2010December 2012 (3 years)

• Conceived and implemented e-commerce business that brings handcrafted decorative arts to a modern audience
• Manage the creative direction of brand including identity components, product collection, photography and collateral materials
• Develop relationships with regional and national vendors to define collection and build community
• Organized site layout, navigation flow, graphic components and user interface elements
• Author copy including page overviews, FAQ’s, biographies and product descriptions
• Utilize HTML-based content management system for regular updates of copy and content
• Coordinate site programmers to assure quality of content, features and functionality

Senior Marketing Coordinator

KlingStubbins

Public Company; 10,001+ employees; Architecture & Planning industry

September 2010September 2011 (1 year 1 month)

• Acted as both an internal and external liaison, coordinating the efforts of executive, mid-level, associate, and junior staff while interfacing with consultants, partnering firms, and client representatives
• Won an estimated $2M in design fees as a result of research, writing, design, and production of marketing materials and presentations
• Managed digital communications through firm website, social media, and email marketing software. Established, organized, and tracked the success of these efforts via custom reports within web-based analytics
• Reaffirmed company graphic standards through self-audit of boilerplate, developing new materials across all categories
• Trained colleagues weekly on software, social media, database management, and communications tools

Web Editor

DesignPhiladelphia

January 2006December 2010 (5 years) Greater Philadelphia Area

• Researched, authored and photographed features on design projects, professionals and events
• Represented nonprofit organization at all levels to the public, press and design industry
• Created and maintained web log that generated an average of 5,000 views monthly

Design & Marketing Consultant

Bahdeebahdu

May 2008September 2010 (2 years 5 months)

• Designed identity pieces, marketing materials, renderings, and press releases for a lighting, furniture, art, and design studio
• Created M.O.N.A., a distinct bespoke design business, through management of interdisciplinary consultants
• Coordinated operations of project consultants, furniture suppliers, event vendors, and studio interns
• Spearheaded marketing efforts via social networking and media outreach to increase web visits by 32% and be featured in over 20 online/print publications

Junior Designer

Floss Barber Inc

Privately Held; 11-50 employees; Design industry

August 2007July 2008 (1 year)

• Managed commercial and hospitality interiors projects with budgets up to $300,000 and sizes +/-20,000 SF
• Coordinated multiple design consultants to develop CMS-backed website and electronic/print identities
• Generated interior project renderings that saved the studio over $10,000 in subconsultant fees

Design Consultant

Otto Design Group

Privately Held; 1-10 employees; Design industry

June 2007September 2007 (4 months)

• Branded, designed, and documented retail spaces, fixtures, merchandise displays, and trade show exhibits
• Developed presentation materials including proposals, client presentations, CD sets, and project renderings

Information Specialist

The Art Institute of Philadelphia

Educational Institution; 10,001+ employees; Education Management industry

July 2002September 2006 (4 years 3 months)

• Represented institution at school-sponsored events and offsite informational seminars
• Interviewed, recruited and registered returning students to meet quarterly admissions goals
• Qualified and distributed inquires to appropriate members of the admissions team
• Trained new team members on policies, procedures and software programs

Kevin Derrick's Organizations

  • Boston Society of Architects (BSA)

    Professional Affiliate Member; Co-Chair of Common Boston Design Festival
    • January 2012 to Present

    - Organized inaugural Public Space / Public Art project in 2012, bringing site-specific installation art to Boston's South End neighborhood.
    - Developed inaugural 2013 Design Race, a fundraiser and education program focused on the history, art, and architecture of Dorchester Avenue and the Boston Waterfront (Fort Point, East Boston).
    - Increased volunteer membership, media exposure, corporate and individual donations, social media presence, and event attendance via incoming Co-Chair role

  • Fenway Health

    Young Leaders Council Steering Committee
    • January 2013 to Present

    - Execute creative-based development events, including Curator Tour of the DeCordova Sculpture Park and Museum

  • American Institute of Graphic Artists (AIGA)

    Steering Committee Member, Design Exchange Boston (DxB)
    • April 2013 to Present

    - Developing marketing communications for inaugural design event series occuring Fall 2013

Kevin Derrick's Publications

  • Philadelphia Magazine

    • Rittenhouse Roost
    • May 1, 2011

    Profiled as an independent design champion and featuring work from my online store, Kelly Drive

  • DesignPhiladelphia

    • Online Creative Journal
    • January 1, 2006
    Authors: Kevin Derrick

    Researched, authored and photographed weekly features on local design projects, professionals and events. Ongoing 2006-2010

  • Design*Sponge

    • Philadelphia Guide to Design
    • May 1, 2010
    Authors: Kevin Derrick

    Developed travel guide to over fifty design-oriented business in the region

  • Wallpaper* Magazine

    • City Guide: Philadelphia
    • July 1, 2010
    Authors: Kevin Derrick, Jim Parsons

    Contributed to this insider's guide aimed at design-savvy tourists and food/shopping aficionados.

  • Philadelphia Magazine

    • Frame of Mine
    • October 1, 2009

    Featured in article on the fine art of decorating your walls

  • Philadelphia Magazine

    • Movers and Shapers
    • August 1, 2008

    Named one of Philadelphia's up-and-coming creative entrepreneurs

  • Casino Design Magazine

    • Outside of the Box
    • June 1, 2008
    Authors: Kevin Derrick

    Authored marketing feature to capitalize on opportunities in the gaming industry

  • Interior Design Magazine

    • Reimagine, Renew, Redesign
    • May 1, 2007
    Authors: Kevin Derrick

    Generated image used on the cover of this popular trade publication

  • Interior Design Magazine

    • Future Furniture Competition
    • March 1, 2007
    Authors: Kevin Derrick

    Designed NOLA, a repurposed chair that was ultimately selected for magazine feature

  • Design*Sponge

    • Philadelphia Sneak Peaks
    • March 1, 2008
    Authors: Kevin Derrick

    Developed week-long feature on Philadelphia-based artists and designers

Kevin Derrick's Education

Temple University

Professional Certification, Web Design

20112011

Drexel University

MS, Interior Architecture & Design

20042007

Art Institute of Philadelphia

Graphic Design

20022003

Millersville University of Pennsylvania

BA, Psych/Sociology

19952000

Kevin Derrick's Additional Information

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