Keith Hanks

Keith Hanks

Established Online Marketing Professional (SEO, PPC, Link Building, PR, Content Creation, Web Analytics)

Greater Atlanta Area

Current
Past

see less...

3 more...

Education
  • Providence College
  • Bryant University
Recommended
Keith has 13 recommendations 13 people have recommended Keith
Connections
445 connections
Industry
Marketing and Advertising
Websites

Keith Hanks’s Summary

Keith is an established standout among online marketing professionals in Atlanta, a city that leads the south in online marketing ingenuity and talent. High energy and results driven, this web veteran provides measurable ROI value to both Atlanta and national website organizations through enhanced online marketing strategy, SEO, and SEM (PPC advertising).

Driven by continuously finding methods to improve website conversions and desired calls to actions, Keith is renowned for his ability to analyze a website, alter its text for natural search rankings, and follow up with a SEM - PPC strategy that will allow a website to increase its conversions, while decreasing its cost per conversion--a skill that is on the minds of all client-side management teams serious about online visibility.

Management and Leadership Capabilities: Keith has a wide range of leadership capabilities. On the client side he regularly leads projects that involve coordination of various internal departments and stakeholders--typically connecting the business objectives of a marketing department, or finance department with the technical capabilities and limitations of an IT group. In more complex situations he is required to coordinate project deliverables and manage the relationship with 3rd party agencies, and vendors. On the agency side, he is experienced with managing internal employee resources and external employee resources that include the management of contractors.

Keith is a MBA graduate of Providence College where he authored a master thesis titled, “Non-Traditional Marketing Impacting Multi-Collaborative Networks.” He holds a BSBA degree from Bryant University (Smithfield, RI) with a double major in Marketing and Computer Information Systems. He resides in metro Atlanta with his wife Nicole.

Keith Hanks’s Specialties:

Search Engine Marketing, SEM, Search Engine Optimization, SEO, PPC advertising, keyword research, competitive analysis, website analytics, google analytics, website content development, SEO copywriting, website content optimization, link placement, internal link strategy, external link strategy, website ROI, online marketing strategy, blog marketing, workflow analysis, vendor management, sponsored search, pay per click, natural search, organic search

Keith Hanks’s Experience

  • Sr. Account Manager (SEO, SEM, PPC, link building, content optimization)

    TwentySix2 Marketing

    (Privately Held; Marketing and Advertising industry)

    November 2008 — Present (9 months)

    As a Sr. Account Manager I am responsible for providing strategic insight to improving to client’s SEM and SEO campaigns. In particular I focus on better managing current PPC budgets in Google, Yahoo and MSN and combine that talent with the implementation of call to action optimized landing pages created with that meet two criteria:
    1. They provide higher conversions
    2. They rank for a desired keyword phrase in search engines

    I help my clients gain additional online visibility within Google, Yahoo and MSN. I also help develop strategies that will make better use of current website users, further driving them to the website’s desired call to action. This combination of increased online traffic and increased conversion rate efficiency can have a dramatic result in overall online marketing ROI and performance.

    All strategies I create and implement are just a baseline. I am capable of analyzing web performance data from a variety of web analytics packages, including Google Analytics. This analysis provides insight to what improvements can be made, such as onsite content changes, offsite link building acquisition (through press releases and online articles), and the adjustment PPC budgets, keywords and ad copy.

    From keyword analysis and competitive analysis to the formation and implementation of an organic SEO and paid SEM online marketing strategy, I provide a holistic approach to online marketing and can communicate and synergize the various aspects of online marketing program.

    Additional Management Responsibilities:
    - manage a team of interns
    - manage a team of external copywriters

  • Account Manager (Search Engine Marketing)

    TwentySix2 Marketing

    (Privately Held; 1-10 employees; Marketing and Advertising industry)

    October 2007 — November 2008 (1 year 2 months)

    Improving organic (natural) search engine results drives me as a search engine marketing (SEM) Account Manager. I take a comprehensive approach to understand the customer, the industry and the competition. I look to understand where the customer is today with natural search rankings and put together a time table to improve how the search engines define the "theme" of the customer's site. In the interim Pay-Per-Click (PPC) advertising is sometimes recommended to improve traffic and help the company meet its short term objectives.

    I am highly hands on and begin the search engine optimization (SEO) process with a competitive benchmark to understand the website’s analytics and definition of a customer “conversion.” A short list of targeted keyword phrases is developed and the marketing project shifts to, on page content analysis (and recommendations) with title and meta (description and keyword) tags receiving an update and various link building techniques are implemented.

  • Marketing Manager

    TechLINKS Media Holdings

    (Privately Held; 11-50 employees; Online Media industry)

    July 2007 — September 2007 (3 months)

    Within my role as Marketing Manager I was dedicated to enhancing the experience of buyers and sellers of technology and finding new ways to build relationships between these groups. I was responsible for marketing the TechLINKS Exchange (TLX) brand and associate brands within TLX such as MarketPlace.

    TechLINKS (www.techlinks.net) is the only technology-focused media company serving the state of Georgia with continuous, sought-after information and market intelligence that impacts thousands of executives, managers and professionals every day.

  • Sales Operations Administrator

    Iron Mountain Digital

    (Public Company; 10,001 or more employees; irm; Computer Software industry)

    July 2004 — July 2007 (3 years 1 month)

    Responsibility Focus: Responsible for designing and refining business process for existing software product / service lines. Maintain a consistent message that bridges multiple product lines through business process and customer facing messaging.

    • Administer and Track Global Sales Leads through Salesforce.com
    • Manage the department's Intranet content and continue to improve content strategy
    • Register and track new business contracts and distribute to proper fulfillment channel
    • Create effective product messages for prospects, customers and partners
    • Recognize the ability to leverage security into our products and business process to drive additional customer opportunity
    • Project Management: lead product launch sub committees to accomplish specific task based goals critical to the life of the product and new software releases
    • Generate and communicate new business opportunities and customer retention through proactive account servicing.

  • Online Edit Intern

    CIO Magazine Online - CXO Media

    (Online Media industry)

    March 2007 — July 2007 (5 months)

    As an Intern at CXO Media Online I worked towards merging the CIO Magazine physical brand with CIO.com.

    Responsibility Focus: writing, helping in the development of editorial packages, working with podcasts, and assisting with content migration. Additionally my internship focuses on search engine optimization, online content management and Internet editorial creation.

    CIO magazine, CIO.com are produced by International Data Group's (IDG's) award winning business unit, CXO Media Inc.

  • Marketing Representative

    John Hancock / Signator Financial Network,

    (Public Company; 11-50 employees; Financial Services industry)

    November 2002 — July 2004 (1 year 9 months)

    Product Focus: Mutual Funds, Fixed and Variable Annuities, Long Term Care, Fixed and Variable Life Insurance, 403(b), 412(i), Group Insurance
    • Created an organized dynamic group sales presentations
    • Trained and managed a team of three interns for purposes of generating new prospects
    • Consulted public on investment & insurance strategies.
    • Designed and presented seminars on the topics of Families with Special Needs Children, College Savings, 403(b) Retirement Plans.

  • Intern WDW College Program

    Walt Disney World

    (Public Company; 10,001 or more employees; Marketing and Advertising industry)

    May 2001 — May 2003 (2 years 1 month)

    Intern, May 2001 – August 2001
    Campus Recruiting Representative, August 2001 – May 2003
    - Organized a recruiting campaign for 125 students
    - Acted as a liaison between Disney and Bryant to assemble a biannual recruitment presentation
    - Magic Kingdom administrative responsibilities including Sales and Computing

Keith Hanks’s Education

  • Providence College

    MBA , Marketing , 2005 — 2007

    Activities and Societies:
    Masters in Business Administration, candidate
    - Concentration: Marketing
    - Completion, May 2007 GPA: 3.78
    - Master Thesis: “Non-Traditional Marketing Impacting Multi-Collaborative Networks” (completed May 2007)

    Other Papers of Interest: "Modern Masculinity and the Impact on Marketers" and "Leveraging Global 24 x 7 Operations"

    http://www.myspace.com/myspacethesis
    http://blog.myspace.com/myspacethesis

  • Bryant University

    BSBA , Market and Computer Information Systems (CIS) , 1999 — 2003

    Activities and Societies:
    GPA: 3.4
    Awards: Cum Laude (Graduation Honors), Dean’s List - Eight Consecutive Semesters,

    • Student Senate - Founded the interest group, Students for Handicap Improvement that addressed campus wide accessibility

    • Academic Center for Excellence – Tutored students in Accounting, Economics, Computers and History

    • The Archway Newspaper – Reported on current affairs campus wide

Additional Information

Keith Hanks’s Websites:

Keith Hanks’s Interests:

Mini Coopers, Nascar, Football, Online Marketing, Emerging Media, New Media, Social Media, Web 2.0 Technologies, Marketing Strategy

Keith Hanks’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

View Full Profile

Public profile powered by: LinkedIn

Create a public profile: Sign In or Join Now

View Keith Hanks’s full profile:

  • See who you and Keith Hanks know in common
  • Get introduced to Keith Hanks
  • Contact Keith Hanks directly

View Full Profile