Kirsten Hamstra

Current

• Web Marketing Specialist at SAS

Past

• Account Executive at Edelman
• Account Executive at Edelman
• Public Relations Intern at Ketchum

• Editorial Assistant at John Wiley and Sons

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Education

• University of Florida
• Emory University

Recommended

2 people have recommended Kirsten

Connections

91 connections

Industry

Publishing

Websites

• Facebook Profile

Kirsten Hamstra’s Summary

Kirsten Hamstra’s Specialties:

Social media, technology, corporate reputation management, media relations, blogging, executive positioning

Kirsten Hamstra’s Experience

• Web Marketing Specialist

  SAS

  (Privately Held; Information Technology and Services industry)

  December 2008 — Present (8 months)

  Develop and execute SAS Publishing's strategy for growing business and increasing awareness of SAS Publishing through the Web and social media channels.

• Account Executive

  Edelman

  (Privately Held; 1001-5000 employees; Public Relations and Communications industry)

  October 2007 — September 2008 (1 year)

  Account Executive with Corporate Reputation Management
  
  • Conducted targeted media relations and executive positioning for several Fortune 500 clients representing a wide array of industries including financial services, real estate, restaurant and hotel/resort
  
  • Served as team's social media expert and provided online conversation research and web 2.0 strategy for new business initiatives and current communications plans

• Account Executive

  Edelman

  (Privately Held; 5001-10,000 employees; Public Relations and Communications industry)

  July 2007 — October 2007 (4 months)

  Account Executive and program "imbed" with me2revolution group / Edelman Digital
  
  • Recruited to join me2revolution's "imbed program" for a 3-6 month intensive social media immersion. Upon program's completion, would be placed into traditional account team and be called upon as resident social media expert
  
  • Conducted online conversation audits across several social media platforms in order to analyze popular opinion and identify trends and influencers within established verticals
  
  • Worked with team members to recommend web 2.0 strategies and online outreach programs for several clients
  
  • Compiled targeted lists of blogs and discussion forums for online outreach efforts

• Public Relations Intern

  Ketchum

  (Public Company; Public Relations and Communications industry)

  May 2006 — July 2006 (3 months)

  Intern with Technology Group
  
  • Created multifaceted communications campaign for the American Cancer Society’s patient services as part of major intern project
  
  • Conducted targeted media relations for several technology clients including PriceGrabber.com, FedEx, Best Buy Geek Squad and Kodak

• Editorial Assistant

  John Wiley and Sons

  (Public Company; 1001-5000 employees; Publishing industry)

  July 2004 — July 2005 (1 year 1 month)

  Editorial Assistant with Technology Group
  
  • Gave team-enabling administrative support through review of weekly status reports, team meetings, production materials, as well as manuscript pages and art.
  
  • Provided editorial support for freelance and in-house project editors while ensuring books were delivered to Composition Services on time and ready for production. Maintained editorial schedule for technology team.

Kirsten Hamstra’s Education

• University of Florida

  MAMC , Public Relations , 2005 — 2007

  Graduated with honors
  
  Graduate thesis: "Opus Dei's Public Relations Campaign Against The Da Vinci Code"

• Emory University

  BA , English , 1999 — 2003

Additional Information

Kirsten Hamstra’s Websites:

• Facebook Profile

Kirsten Hamstra’s Groups:

•    Emory Alumni Association
•    UF Alumni & Friends
•    Social Carolina
•    Social Media Today
•    Social Media Marketing
•    Linking Raleigh, NC
•    SAS Employees and Users
•    Tools of Change for Publishing
•    Past & Present Edelman Employees
•    Fans of SAS Books
•    SAS Global Forum 2010

Kirsten Hamstra’s Honors:

Awarded scholarship to attend DMEF Direct/Interactive Marketing Graduate Seminar in New York City, NY, February 2007

Presented conference paper "A Cut Above or Below: Media's Framing of Extreme Makeover Reality Television" at the Association for Marketing and Heath Care Research (AMHCR), March 1-3, 2006.

Received Best Student Paper Award for “A Cut Above or Below: Media’s Framing of Extreme Makeover Reality Television” at the AMHCR Conference, 2006.

Kirsten Hamstra’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch