Web Marketing Specialist for SAS Publishing with social media focus
Raleigh-Durham, North Carolina Area
- Current
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- Web Marketing Specialist at SAS
- Past
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- Editorial Assistant at John Wiley and Sons
- Education
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- University of Florida
- Emory University
- Recommended
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2 people have recommended Kirsten - Connections
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120
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- Industry
- Publishing
- Websites
Kirsten Hamstra’s Summary
Kirsten Hamstra’s Specialties:
Social media, technology, corporate reputation management, media relations, blogging, executive positioning
Kirsten Hamstra’s Experience
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Web Marketing Specialist
SAS
(Privately Held; Information Technology and Services industry)
December 2008 — Present (1 year )
Develop and execute SAS Publishing's strategy for growing business and increasing awareness of SAS Publishing through the Web and social media channels.
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Account Executive
Edelman
(Privately Held; 1001-5000 employees; Public Relations and Communications industry)
October 2007 — September 2008 (1 year )
Account Executive with Corporate Reputation Management
• Conducted targeted media relations and executive positioning for several Fortune 500 clients representing a wide array of industries including financial services, real estate, restaurant and hotel/resort
• Served as team's social media expert and provided online conversation research and web 2.0 strategy for new business initiatives and current communications plans -
Account Executive
Edelman
(Privately Held; 5001-10,000 employees; Public Relations and Communications industry)
July 2007 — October 2007 (4 months)
Account Executive and program "imbed" with me2revolution group / Edelman Digital
• Recruited to join me2revolution's "imbed program" for a 3-6 month intensive social media immersion. Upon program's completion, would be placed into traditional account team and be called upon as resident social media expert
• Conducted online conversation audits across several social media platforms in order to analyze popular opinion and identify trends and influencers within established verticals
• Worked with team members to recommend web 2.0 strategies and online outreach programs for several clients
• Compiled targeted lists of blogs and discussion forums for online outreach efforts -
Public Relations Intern
Ketchum
(Public Company; Public Relations and Communications industry)
May 2006 — July 2006 (3 months)
Intern with Technology Group
• Created multifaceted communications campaign for the American Cancer Society’s patient services as part of major intern project
• Conducted targeted media relations for several technology clients including PriceGrabber.com, FedEx, Best Buy Geek Squad and Kodak -
Editorial Assistant
John Wiley and Sons
(Public Company; 1001-5000 employees; Publishing industry)
July 2004 — July 2005 (1 year 1 month)
Editorial Assistant with Technology Group
• Gave team-enabling administrative support through review of weekly status reports, team meetings, production materials, as well as manuscript pages and art.
• Provided editorial support for freelance and in-house project editors while ensuring books were delivered to Composition Services on time and ready for production. Maintained editorial schedule for technology team.
Kirsten Hamstra’s Education
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University of Florida
MAMC , Public Relations , 2005 — 2007
Graduated with honors
Graduate thesis: "Opus Dei's Public Relations Campaign Against The Da Vinci Code" -
Emory University
BA , English , 1999 — 2003
Additional Information
Kirsten Hamstra’s Websites:
Kirsten Hamstra’s Groups:
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Emory Alumni Association -
Social Carolina -
SAS Professionals -
SAS Employees and Users -
Tools of Change for Publishing -
Past & Present Edelman Employees -
Fans of SAS Books -
SAS Global Forum 2010 -
M2009 Data Mining Conference
Kirsten Hamstra’s Honors:
Awarded scholarship to attend DMEF Direct/Interactive Marketing Graduate Seminar in New York City, NY, February 2007
Presented conference paper "A Cut Above or Below: Media's Framing of Extreme Makeover Reality Television" at the Association for Marketing and Heath Care Research (AMHCR), March 1-3, 2006.
Received Best Student Paper Award for “A Cut Above or Below: Media’s Framing of Extreme Makeover Reality Television” at the AMHCR Conference, 2006.
Kirsten Hamstra’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
