Deric Fok

Current

CEO at Lifepreneurs
Advisor to the CEO at JobStreet.com

Past

Strategic Marketing at JobStreet.com
Research & Planning at DHL Express
Consumer & Market Knowledge at Procter & Gamble

Business Consultant at Cyber Village
Assistant Manager at Telekom Malaysia

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Education

University of Oxford
Maktab Sains MARA Kuala Lumpur

Recommended

6 people have recommended Deric

Connections

130 connections

Industry

Internet

Websites

Deric Fok’s Summary

Experience in marketing research, strategic planning and business analytics with a keen interest in the Internet and entrepreneurship.

Deric Fok’s Specialties:

Business analytics, business consulting, consumer segmentation, ROI modeling, user life cycle targeting, database (CRM) marketing, Internet business models, affiliate marketing, Internet traffic generation

Deric Fok’s Experience

CEO

Lifepreneurs

(Internet industry)

July 2009 — Present (5 months)

Traffic Generation. Conversion Optimization. Media Buys. Social Media. Direct Response.
Advisor to the CEO

JobStreet.com

(Public Company; Human Resources industry)

July 2009 — Present (5 months)

Provide strategic consulting for the CEO and the Innovation Team on Internet business models, traffic generation and conversion strategies.
Strategic Marketing

JobStreet.com

(Public Company; Human Resources industry)

August 2008 — July 2009 (1 year )

Business strategy, product innovation and online marketing
Research & Planning

DHL Express

(Public Company; DHL; Logistics and Supply Chain industry)

November 2007 — August 2008 (10 months)

My role as the country Research & Planning Manager encompasses three broad buckets as described below -

1. Business Strategy. Identify key business issues and opportunities; facilitate the strategic planning process. Lead the development of marketing strategy and analytics.

2. Planning & Forecasting. Tracking and forecasting of country revenue performance monthly; lead the annual forecasting exercise.

3. Research & Market Intelligence. Lead qualitative and quantitative research projects. Monitoring and analysis of macroeconomic indicators and trends. Translation of data and findings into business decisions.

In this role, I oversee three direct reports.
Consumer & Market Knowledge

Procter & Gamble

(Public Company; PG; Consumer Goods industry)

October 2004 — October 2007 (3 years 1 month)

As a Consumer & Market Knowledge Manager, I am responsible for strategizing marketing and business plans based on knowledge of the consumer and the overall market. My key responsibilities are detailed below.

1. Handle research projects from proposal and design to analysis and recommendation. Work with business partners to identify business problems and opportunities, convert them into research needs, develop research plots, design specific studies, interpret and analyse results, and communicate learning and recommendations to the business team.

2. Lead insight development programs, concept or idea development programs, and manage volume forecasts for marketing initiatives.

3. Ensure my business teams have superior consumer, customer and market understanding via sharing existing learning, identifying gaps and finding ways to fill these. Provide a point-of-view and actionable business building ideas based on deep foundational understanding of the consumer, customer and market.
Business Consultant

Cyber Village

(Public Company; 51-200 employees; Information Technology and Services industry)

2002 — 2004 (2 years )

Consulted for BP Chemicals, BAT, Toyota Asia, Credit Guarantee Corporation, Braun and various SMEs. Experience in Internet business strategy, employee portals, implementation of Balanced Scorecards.
Assistant Manager

Telekom Malaysia

(Public Company; 10,001 or more employees; Telecommunications industry)

2000 — 2002 (2 years )

Deric Fok’s Education

University of Oxford

MEng , Engineering , 1996 — 2000

First Class Honours degree in Engineering Science (2000)
IEE Prize For Best Performance In Electrical Engineering (2000)
College Scholar (1997)
Distinction in Preliminary Examinations (1997)
Collection Prizes In Engineering (1997,1998,1999)

Activities and Societies:

Oxford University Engineering Society - Electronic Publicity Director
Maktab Sains MARA Kuala Lumpur

A-Levels 1994 — 1996

A-Levels in Mathematics, Mechanics and Physics.

Additional Information

Deric Fok’s Websites:

Deric Fok’s Interests:

Marketing strategy and analytics, Internet business models, Malaysian independent music scene (JamTank.net), BodyPump, RPM, backpacking, public speaking