Chief Marketing Officer at Business and Legal Report Publishing (BLR), Inc.
Greater Boston Area
- Current
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- Chief Marketing Officer at Business and Legal Reports Publishing (BLR), Inc.
- Past
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- Chief Marketing Officer at OrderMotion
- Chief Marketing Officer at HighBeam Research
- Vice President, Marketing at Inlumen (Formerly known as NewsAlert)
- General Manager & Vice President, Marketing at Office.com - Individual.com
- Marketing Director at AltaVista (When under Digital Equipment Co. ownership)
- Manager, Corporate Communications at Boston Technology
- Broadcast Television & Marketing Roles at Misc.
- Education
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- Boston College
- Recommended
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3 people have recommended Kathleen - Connections
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- Industry
- Internet
Kathleen Greenler Sexton’s Summary
Seasoned marketing and media executive in both the consumer and business-to-business segments.
Entrepreneurial leader with repeated successes in Content/Publishing, Information Technology, Internet and eCommerce.
Deep understanding of subscription, ecommerce and advertising revenue models.
Recognized for strengths in strategy, marketing, business development, and general management in rapidly changing, growth-oriented and fast-paced environments.
Kathleen Greenler Sexton’s Experience
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Chief Marketing Officer
Business and Legal Reports Publishing (BLR), Inc.
(Privately Held; 201-500 employees; Publishing industry)
February 2008 — Present (6 months)
Business & Legal Reports (BLR) is an award-winning publisher dedicated to supporting HR, Safety and Environmental professionals with tools, news, information and training. Responsible for overseeing the media company’s market growth.
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Chief Marketing Officer
OrderMotion
(Privately Held; Internet industry)
June 2007 — January 2008 (8 months)
Chief Marketing Officer for OrderMotion, Inc., an online order and customer management software-as-a-service (subscription/ecommerce ) targeted to small and medium-sized retailers. Responsible for overseeing the company’s market initiatives as well as driving the vision, marketing programs and growth.
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Chief Marketing Officer
HighBeam Research
(Privately Held; 11-50 employees; Online Media industry)
March 2003 — March 2007 (4 years 1 month)
Officer and key executive for online subscription and advertising-based information library. Responsible for market and product strategy, product management, marketing programs, customer, strategic partnership growth and achieving revenue goals.
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Vice President, Marketing
Inlumen (Formerly known as NewsAlert)
(Privately Held; 11-50 employees; Internet industry)
November 2001 — November 2002 (1 year 1 month)
Lead marketer and executive for content and technology provider to financial services companies. Work helped achieve sale of the company to ScreamingMedia/Pinnacor (Now the syndication division of MarketWatch/Dow Jones) in November 2002.
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General Manager & Vice President, Marketing
Office.com - Individual.com
(Public Company; 501-1000 employees; Online Media industry)
April 1999 — May 2001 (2 years 2 months)
Individual.com (1999-2000): Lead marketing role and Officer of Individual.com, a personalized online news service. Created a top-10 news property & news brand. This success positioned the company for the sale of the company to Office.com / Winstar.
Office.com (2000-2001): Lead marketing role for online business center targeting small and medium-sized businesses. Responsible for brand strategy, corporate and product marketing programs, employee communications, public relations, advertising (broadcast, print and online), front-end user-interface and design strategy, direct & database marketing programs, distribution and syndication marketing programs.
Individual.com (2000-2001): General Manager for division concurrent with role above. Achieved a 50% contribution of total Office.com revenues. Successfully repositioned the business and technology to support new parent company objectives and generated new lines of content syndication revenue. -
Marketing Director
AltaVista (When under Digital Equipment Co. ownership)
(Public Company; 51-200 employees; Internet industry)
May 1995 — November 1998 (3 years 7 months)
Founding member of AltaVista. Lead marketing and executive management role for global $50M Internet media business within a Fortune 500 corporation.
- Launched the AltaVista search engine and achieved strong industry and brand recognition for AltaVista through advertising, event and public relations programs.
- Built and managed two consumer-focused online properties – a community-oriented site and a meta-directory.
- Grew AltaVista into #1 brand, top-5 Internet property (users), and top-10 online media publisher (advertising revenue) and successfully transitioned AltaVista from research project to a viable media business. -
Manager, Corporate Communications
Boston Technology
(Public Company; 201-500 employees; Telecommunications industry)
February 1992 — May 1995 (3 years 4 months)
Led the design and execution of corporate communications and international marketing programs for $79M high-growth international telecommunications company.
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Broadcast Television & Marketing Roles
Misc.
(Public Company; 201-500 employees; Broadcast Media industry)
May 1984 — February 1992 (7 years 10 months)
Produced, directed and worked in a variety of broadcast production roles for local and national broadcast. Managed marketing programs for corporate, entrepreneurial, and broadcast clients.
Kathleen Greenler Sexton’s Education
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Boston College
BA, Communications, 1980 — 1984
Gannett Foundation Fellowship
- Activities and Societies:
- Photography, Music
Additional Information
Kathleen Greenler Sexton’s Groups:
Board Member, SIIA (Software & Information Industry Assoc.) Content Division
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Infocommerce member -
Chief Marketing Officer (CMO) Network member -
E-Commerce Solutions member -
SearchEngineWatch.com Forums member
Kathleen Greenler Sexton’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
