Kathleen Greenler Sexton

Current

Chief Marketing Officer at BLR®—Business & Legal Resources

Past

Chief Marketing Officer at OrderMotion
Chief Marketing Officer at HighBeam Research
Vice President, Marketing at Inlumen (Formerly known as NewsAlert)

General Manager & Vice President, Marketing at Office.com - Individual.com
Marketing Director at AltaVista (When under Digital Equipment Co. ownership)
Manager, Corporate Communications at Boston Technology
Broadcast Television & Marketing Roles at Misc.

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Education

Boston College

Recommended

3 people have recommended Kathleen

Connections

377 connections

Industry

Internet

Websites

My Company

Kathleen Greenler Sexton’s Summary

Seasoned marketing and media executive in both the consumer and business-to-business segments.

Entrepreneurial leader with repeated successes in Content/Publishing, Information Technology, Internet and eCommerce.

Deep understanding of subscription, ecommerce and advertising revenue models.

Recognized for strengths in strategy, marketing, business development, and general management in rapidly changing, growth-oriented and fast-paced environments.

Kathleen Greenler Sexton’s Experience

Chief Marketing Officer

BLR®—Business & Legal Resources

(Privately Held; Publishing industry)

February 2008 — Present (1 year 10 months)

Chief Marketing Officer (CMO) at BLR, leading provider of employment, safety, and environmental compliance solutions. BLR offers solutions for business owners, executives, employees, and managers for all-sized organizations and industries. Simply put, anyone worried about how their local state agency or national DOL, OSHA, and EPA legal requirements impact their organization can benefit from BLR's online applications, media sites and traditional offerings.

Responsible for growing market share and revenue.
Chief Marketing Officer

OrderMotion

(Privately Held; Internet industry)

June 2007 — January 2008 (8 months)

Chief Marketing Officer for OrderMotion, Inc., an online order and customer management software-as-a-service (subscription/ecommerce ) targeted to small and medium-sized retailers. Responsible for overseeing the company’s market initiatives as well as driving the vision, marketing programs and growth.
Chief Marketing Officer

HighBeam Research

(Privately Held; 11-50 employees; Online Media industry)

March 2003 — March 2007 (4 years 1 month)

Officer and key executive for online subscription and advertising-based information library. Responsible for market and product strategy, product management, marketing programs, customer, strategic partnership growth and achieving revenue goals.
Vice President, Marketing

Inlumen (Formerly known as NewsAlert)

(Privately Held; 11-50 employees; Internet industry)

November 2001 — November 2002 (1 year 1 month)

Lead marketer and executive for content and technology provider to financial services companies. Work helped achieve sale of the company to ScreamingMedia/Pinnacor (Now the syndication division of MarketWatch/Dow Jones) in November 2002.
General Manager & Vice President, Marketing

Office.com - Individual.com

(Public Company; 501-1000 employees; Online Media industry)

April 1999 — May 2001 (2 years 2 months)

Individual.com (1999-2000): Lead marketing role and Officer of Individual.com, a personalized online news service. Created a top-10 news property & news brand. This success positioned the company for the sale of the company to Office.com / Winstar.

Office.com (2000-2001): Lead marketing role for online business center targeting small and medium-sized businesses. Responsible for brand strategy, corporate and product marketing programs, employee communications, public relations, advertising (broadcast, print and online), front-end user-interface and design strategy, direct & database marketing programs, distribution and syndication marketing programs.

Individual.com (2000-2001): General Manager for division concurrent with role above. Achieved a 50% contribution of total Office.com revenues. Successfully repositioned the business and technology to support new parent company objectives and generated new lines of content syndication revenue.
Marketing Director

AltaVista (When under Digital Equipment Co. ownership)

(Public Company; 51-200 employees; Internet industry)

May 1995 — November 1998 (3 years 7 months)

Founding member of AltaVista. Lead marketing and executive management role for global $50M Internet media business within a Fortune 500 corporation.

- Launched the AltaVista search engine and achieved strong industry and brand recognition for AltaVista through advertising, event and public relations programs.

- Built and managed two consumer-focused online properties – a community-oriented site and a meta-directory.

- Grew AltaVista into #1 brand, top-5 Internet property (users), and top-10 online media publisher (advertising revenue) and successfully transitioned AltaVista from research project to a viable media business.
Manager, Corporate Communications

Boston Technology

(Public Company; 201-500 employees; Telecommunications industry)

February 1992 — May 1995 (3 years 4 months)

Led the design and execution of corporate communications and international marketing programs for $79M high-growth international telecommunications company.
Broadcast Television & Marketing Roles

Misc.

(Public Company; 201-500 employees; Broadcast Media industry)

May 1984 — February 1992 (7 years 10 months)

Produced, directed and worked in a variety of broadcast production roles for local and national broadcast. Managed marketing programs for corporate, entrepreneurial, and broadcast clients.