Kurt Greenbaum

Current

Social Media Director; Asst. Metro/Business Editor at St. Louis Post-Dispatch

Past

Online News Director at St. Louis Post-Dispatch
General Manager at Media General
Executive Editor at dbusiness.com

Various Positions at Sun-Sentinel

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Education

University of Illinois at Springfield
University of Illinois at Urbana-Champaign

Recommended

5 people have recommended Kurt

Connections

251 connections

Industry

Online Media

Websites

My Website

Kurt Greenbaum’s Summary

A leader in online and media-related organizations with a record of progressive responsibility, creativity and results. An experienced editor, researcher, writer and manager. An effective coach who has improved the work of dozens of colleague/bloggers in using new techniques for journalism (blogging, Twitter and social networks). Built a nationally recognized network of business news sites staffed by more than 80 journalists in home-based offices. Co-led redesign of major metro newspaper web site. Effectively overcame disagreements between online and newsroom staffs. Experience in interactive media.

Kurt Greenbaum’s Specialties:

Social media, blogging, interactive journalism, writing, researching and editing, application of online technologies to manage and lead innovation.

Kurt Greenbaum’s Experience

Social Media Director; Asst. Metro/Business Editor

St. Louis Post-Dispatch

(Public Company; LEE; Newspapers industry)

October 2007 — Present (2 years 2 months)

Developed and implemented initiatives to insert the Post-Dispatch in the midst of the social media phenomenon: Started MySTLtoday social networking site; coached and mentored dozens of bloggers to increase traffic; successfully pioneer newsroom's use of Twitter for news; launched successful story commenting; and more. Edit and supervise metro/business reporters.
Online News Director

St. Louis Post-Dispatch

(Public Company; LEE; Newspapers industry)

August 2002 — October 2007 (5 years 3 months)

Co-led two redesigns of STLtoday.com. Re-established STLtoday's reputation within the newsroom. Built staff support for providing news and information from within the newsroom. Developed and maintained aggressive schedule of news updates. Coordinated with print editorial staff and online sales, marketing, technical and creative support staff. Page views grew from 3 million per week to 12 million per week.
General Manager

Media General

(Public Company; MEG; Newspapers industry)

2001 — 2002 (1 year )

Established regional operation and developed first relationships between online division and regional media properties. Built staff of editors, sales people and technology producers to support the operation.
Executive Editor

dbusiness.com

(Online Media industry)

1999 — 2001 (2 years )

Built news staff from three to 80 (plus 15 freelancers) in 20 months.

Expanded network of cities from four to 28 in 20 months. Resulting content increased monthly page views from 100,000 to 5 million.

Reporting to the CEO, helped chart company strategy with the senior management team, participating in marketing, business development and sales issues.

Established editorial policies and direction, leading to content that attracted more than a dozen partners as content distributors and citations in Fortune magazine.

Worked hand-in-hand with technology staff to develop and improve online publishing tools; worked on training editorial staff in using those improved tools.

Organized four "summits" for remote editorial staff and other programs to retain staff and build esprit de corps; lost fewer than 20 employees from this start-up company in 30 months.
Various Positions

Sun-Sentinel

(Public Company; TRB; Newspapers industry)

1986 — 1999 (13 years )

Product Manager, entertainment/community programming (1998 to 1999). Led the creation and launch of the company's first coordinated online entertainment information site, generating 2 million monthly page views within six months of launch.

Editor, Sun-Sentinel Internet Edition (1996 to 1998). Built team of 11 producers; organized and launched Sun-Sentinel's first online news site.

Newsroom Information Services Coordinator (1993 to 1996). Won Sun-Sentinel's annual Values Award.

Acting Assistant City Editor (1992 to 1993). Stepped into supervisory role during metro desk upheaval with no prior supervisory experience.

Reporter (1986 to 1992). Regularly broke stories and developed enterprise on municipal, education and court beats. Covered Hurricane Hugo (1989) as field reporter in South Carolina. Also covered Hurricane Andrew (1992).

Kurt Greenbaum’s Education

University of Illinois at Springfield

master's , public affairs reporting , 1985 — 1986
University of Illinois at Urbana-Champaign

bachelor's , journalism/news-editorial , 1981 — 1985