
SEO & Web Analytics Manager at Cyberom
Ireland

SEO & Web Analytics Manager at Cyberom
Ireland
Search Engine Marketing, Application Support, Business Analyst (Online), Software Engineer
Search Engine Optimisation, Google Analytics
(Internet industry)
February 2009 — Present (11 months)
SEO Responsibilities
- Provide thought leadership and strategic direction on natural search across divisions
- Provide knowledge of the major factors that influence search engine keyword rankings, site crawlability and indexing
- Strategic implementation of link development campaigns to build a natural link profile in competitive market
- Lead all natural search optimisation activities that include keyword research, market research and link analysis including competitive benchmarking, content development and in depth analysis of clients existing website
- Utilize development background to understand the importance of site architecture and the effects it has on overall traffic conversion
- Run technical workshops for clients on the advantages of search
- Provide best in class account management, including everyday interactive with clients and providers via phone, email and direct contact
- Actively research, devise and develop new initiatives to improve client rankings and grow accounts
- Incorporate natural search in new business pitch documents
Analytics Responsibilities
Manage Google Analytics across cient accounts:
- Complex implementations of Google Analytics across huge sites that require customization of code. Currently implemented Google Analytics on 10 large sites. Most sites consisted of multiple sub domains (in one case 31 sub domains) and all requires advanced funnels, profiles, reporting
- Implemented both first click and last click profiles for customers to compare differences for search.
- Expert in all forms of Google Analytics reporting
1. Custom Reports
2. Advanced Segments
3. Intelligence Alerts
- Web Analytics forms a huge part of my current role to relate data against business KPIs in a manner that clients understand.
Project Management
- Worked with team members (designers, developers), suppliers, providers and client to deliver complex online business (with search and analytics integrated)
(Marketing and Advertising industry)
June 2008 — February 2009 (9 months)
(Privately Held; Computer Networking industry)
May 2006 — May 2008 (2 years 1 month)
Web Application Support Lead for global customer base.
- Dealing with large financial clients to ensure product meet their business needs
- Developed large web applications to provide automated testing of product
- Obtained both CCNA and ITIL qualification to ensure best in class support was provided on a 24 hour basis
(Media Production industry)
January 2006 — May 2006 (5 months)
- Worked on implementing a large dynamic website for all members of the radio stations existing web site to increase user engagement and provide an estore functionality.
- Liaised with CRM Manager, Marketing, Sales and Development teams to define Business goals and User requirements.
- Ensured web site delivered on defined goals and measured user response upon launch.
(Public Company; JAVA; Information Technology and Services industry)
January 2004 — November 2005 (1 year 11 months)
- Developed large web application consisting of in house tools to help deliver new versions of the Solaris OS.
Masters in NLP 2009 — 2009
Practitionar , NLP , 2007 — 2007
CCNA 2007 — 2007
ITIL V3 Foundation 2007 — 2007
Diploma , Diploma in Selling & Sales Management , 2006 — 2007
BA(hons) , Computer Science , 1997 — 2001
Bsc (Hons) in Computing Science (69.33%) Grade 2.1 with DIS
Search Engine Marketing, SEO, Google Analytics, Web Project Management, NLP