Kristin Farwell

Current

• Marketing Program Manager at Bulldog Solutions

Past

• Media Coordinator at GSD&M
• Client Services Manager at Nine Systems Corp.
• Client Services Manager at e-Media, LLC

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Recommended

8 people have recommended Kristin

Connections

168 connections

Industry

Marketing and Advertising

Kristin Farwell’s Summary

An accomplished Marketing Program Manager with exceptional communication, strategic planning and project management skills. Experience in marketing automation, demand-generation campaigns and social media. Forward thinking and creative, and constantly asking, what's next?

Kristin Farwell’s Specialties:

Marketing Automation, Demand Generation, Lead Generation, Marketing Program Management, Interactive Marketing, Client Services, Project Management, Community Management, Social Media, Process Improvement & Efficiency

Kristin Farwell’s Experience

• Marketing Program Manager

  Bulldog Solutions

  (Privately Held; Marketing and Advertising industry)

  September 2006 — Present (3 years 3 months)

  Manage implementation of Marketing tactics for programs designed to identify and engage with leads for Bulldog Solutions.  Execute Marketing and retention programs such as Webinars, white papers and e-mail campaigns.
  
  Work effectively with Design, Marketing Communications, and IT to maintain a smooth and productive flow of work, and ensure communications are consistent with Bulldog's positioning and corporate goals. Monitor and report effectiveness of Marketing programs, and make recommendations based on those results. Make recommendations on Bulldog Solutions' social media participation as it relates to brand awareness and prospect engagement. 
  
  Account Manager at Bulldog Solutions (Sept 2006 to Mar 2009
)
  Oversee online campaigns for a variety of clients, including Bulldog's own demand-generation activities. Manage the client relationship, monitor campaign goals and expectations, and ensure the deliverables are on strategy. Develop and maintain achievable project plans and monitor 'scope creep.'

• Media Coordinator

  GSD&M

  (Public Company; OMC; Marketing and Advertising industry)

  July 2003 — September 2006 (3 years 3 months)

  Project Coordinator for Traditional and Interactive Media teams on the U.S. Air Force account. Managed national advertising plan in 350+ newspaper publications. Responsibilities included building and maintaining relationships w/ vendors, on-going market research, creative changes, and budget management (approx. $3MM). Established processes and procedures to increase efficiency. Worked with search engines and ad serving software to optimize keywords across multiple campaigns. Pulled and analyzed weekly reports to ensure campaigns were pacing correctly. Created extensive financial and analytical reports for internal use and distribution to client.

• Client Services Manager

  Nine Systems Corp.

  (Privately Held; 51-200 employees; Internet industry)

  January 2002 — March 2003 (1 year 3 months)

  Responsible for building and maintaining client relationship, collecting project deliverables, managing expectations, level 1 technical support and overall budget management. Facilitated and communicated project strategies/requirements between client, internal departments and engineering. Managed monthly client revenue for submission to accounts receivable, created and presented project status and analytics reports to clients and internal staff.
  
  Client Portfolio Included: The Ad Council, Hallmark Entertainment, Maverick Records, New England Patriots, CBS Sportsline, American Film Institute, George Washington University and Carnegie Hall.

• Client Services Manager

  e-Media, LLC

  (Information Technology and Services industry)

  April 2000 — January 2002 (1 year 10 months)

  Managed client relationship and account strategy as well as liaising between Project Managers and clients for web design, ecommerce, live and on-demand streaming media projects. Responsible for in-house and vendor resources, budget allocation, finalizing legal documentation and creating and distributing project status reports.

Additional Information

Kristin Farwell’s Interests:

internet research/social media, photography, writing/blogging, design, live music, traveling, gardening, volunteer work

Kristin Farwell’s Groups:

Social Media Club of Austin, American Marketing Association

•    Video Marketing

Kristin Farwell’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch