Kristin Farwell

Current
Past
Connections
156 connections
Industry
Marketing and Advertising

Kristin Farwell’s Summary

Forward thinking, creative, and passionate about quality and customer service. An accomplished Account Manager with exceptional communication, strategic planning and project management skills. Experience in interactive marketing, lead-generation campaigns and social media. Proven ability to build and maintain relationships, and is constantly asking, what's next?

Kristin Farwell’s Specialties:

Interactive Marketing, Client Services, Project Management, Community Management, Social Media, Process Improvement


Kristin Farwell’s Experience

  • Account Manager

    Bulldog Solutions

    (Privately Held; Marketing and Advertising industry)

    September 2006Present (2 years 11 months)

    Oversee multiple online campaigns for a variety of clients, including Bulldog's own lead-generation activities. Manage the day-to-day client relationship, monitor their goals and expectations, and ensure the deliverables are on strategy. Develop and maintain achievable project plans and monitor 'scope creep.' Work effectively with Design, Marketing Communications and IT to ensure a smooth and productive flow of work.

    Passionate about education and community, and bring a personal interest in social media and cultural trends to Bulldog Solutions. Organize training sessions and community events on a regular basis.

  • Media Coordinator

    GSD&M

    (Public Company; OMC; Marketing and Advertising industry)

    July 2003September 2006 (3 years 3 months)

    Project Coordinator for Traditional and Interactive Media teams on the U.S. Air Force account. Managed national advertising plan in 350+ newspaper publications. Responsibilities included building and maintaining relationships w/ vendors, on-going market research, creative changes, and budget management (approx. $3MM). Established processes and procedures to increase efficiency. Worked with search engines and ad serving software to optimize keywords across multiple campaigns. Pulled and analyzed weekly reports to ensure campaigns were pacing correctly. Created extensive financial and analytical reports for internal use and distribution to client.

  • Client Services Manager

    Nine Systems Corp.

    (Privately Held; 51-200 employees; Internet industry)

    January 2002March 2003 (1 year 3 months)

    Responsible for building and maintaining client relationship, collecting project deliverables, managing expectations, level 1 technical support and overall budget management. Facilitated and communicated project strategies/requirements between client, internal departments and engineering. Managed monthly client revenue for submission to accounts receivable, created and presented project status and analytics reports to clients and internal staff.

    Client Portfolio Included: The Ad Council, Hallmark Entertainment, Maverick Records, New England Patriots, CBS Sportsline, American Film Institute, George Washington University and Carnegie Hall.

  • Client Services Manager

    e-Media, LLC

    (Information Technology and Services industry)

    April 2000January 2002 (1 year 10 months)

    Managed client relationship and account strategy as well as liaising between Project Managers and clients for web design, ecommerce, live and on-demand streaming media projects. Responsible for in-house and vendor resources, budget allocation, finalizing legal documentation and creating and distributing project status reports.


Additional Information

Kristin Farwell’s Interests:

internet research/social media, photography, writing/blogging, design, live music, traveling, gardening, volunteer work

Kristin Farwell’s Groups:

Social Media Club of Austin, American Marketing Association

  •    Video Marketing

Kristin Farwell’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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