VP, Director at Ketchum Interactive
Greater Atlanta Area
- Current
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- VP, Director Interactive at Ketchum
- Past
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- Global Client Director at Isobar Global
- Chief Digital StoryTeller at Brand Influence
- Stockholder at UBO
- Exec VP at Urban Box Office
- EVP, Marketing at Ecko Unlimited
- Sr, Director Marketing at Columbia Records
- Sr. Director, Marketing at Immortal Records
- Education
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- University of California, Los Angeles
- Ventura College
- Palo Alto High School
- Recommended
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17 people have recommended James - Connections
-
500+
connections
- Industry
- Marketing and Advertising
- Websites
James Andrews’s Summary
James Andrews’s Specialties:
Brand Strategy/Planning
Online/Mobile Marketing
Viral/Word Of Mouth Marketing
Online Media Development
James Andrews’s Experience
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VP, Director Interactive
Ketchum
(Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry)
December 2007 — Present (6 months)
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Global Client Director
Isobar Global
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
January 2007 — December 2007 (1 year)
Senior account team member guiding the development and deployment of the Sprite Yard Mobile platform. This application connects teens to mobile social networking features and freebies, content and music via pin codes found under caps.
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Chief Digital StoryTeller
Brand Influence
(Partnership; 1-10 employees; Marketing and Advertising industry)
September 2000 — March 2007 (6 years 7 months)
Convert non-believers of non-traditional and online marketing. Heavy "influencing" that our methods are highly effective, cost-effective, and free from causing "viruses" on their computer.
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Stockholder
UBO
(Privately Held; 201-500 employees; Internet industry)
January 1999 — 2000 (1 year)
Same company, different name
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Exec VP
Urban Box Office
(Privately Held; 201-500 employees; Online Media industry)
1999 — 2000 (1 year)
Founded SoulPurpose.com, sold to UBO and became EVP.
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EVP, Marketing
Ecko Unlimited
(Privately Held; 201-500 employees; Apparel & Fashion industry)
1998 — 1999 (1 year)
Ran the marketing group while founders Mark Ecko and Seth Gerzberg plotted their escape from bankruptcy. Today the company is doing 1.2 Billion in sales and my wife is kicking me for leaving for the dot com world.
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Sr, Director Marketing
Columbia Records
(Public Company; 10,001 or more employees; Entertainment industry)
1994 — 1998 (4 years)
Senior marketing role within Columbia Records. Worked hands on helping to develop the careers of Destiny's Child, The Fugees, Nas, Mawell, Lauryn Hill. Also pioneered online marketing efforts and established relationships with advertising and brand community
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Sr. Director, Marketing
Immortal Records
(Privately Held; 11-50 employees; Entertainment industry)
1992 — 1994 (2 years)
Additional Information
James Andrews’s Websites:
James Andrews’s Groups:
Mobile Marketing Association, The Paideia School (Co-Chair), Kenny Leon/True Colors Theater (Young Exec. Board Member)
