Kevin Mitchell

Current

• Senior Executive Consultant at National Amusements/Viacom/CBS Corp
• Executive Producer at Kevlar Entertainment
• Entertainment Consultant at Kevlar Entertainment

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Past

• Music Supervisor at BET Networks
• National Director of Alternative Promotions at Def Jam Records
• College Marketing Representative at Columbia/Sony Music/CBS Records

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Education

• Harvard Business School
• University of Massachusetts, Amherst
• Richmond, The American International University in London

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Recommended

25 people have recommended Kevin

Connections

500+ connections

Industry

Entertainment

Kevin Mitchell’s Summary

Currently serve as a Senior Executive Consultant for the owners of National Amusements developing new entertainment properties. National Amusements is a closely held company operated by the Redstone family. National Amusements is also the parent company of both Viacom, and CBS Corporation.

Serve on Board of Advisors for a new Heatwave Interactive music platform

Served as a Senior Executive Consultant to Senior Management of Internet, Media and Entertainment division for Cognizant Technology on a Sony Music project

Consulted InterActiveCorp on business development for their new property called Rushmoredrive.com

US consultant/producer for 2way Traffic (Dutch TV). I acquired global label partnership with Warner Music for TV program "FABS:Search for a Video Model",

Movie clients: Disney, MGM, 20th Century Fox, New Line, Warner and Lion's Gate Films, placed songs in movies :Training Day, South Park, Daredevil, Girl Next Door, Drumline, ATL and Friday After Next - Academy Award winning directors the Coen Brothers and Grammy Award winner T Bone Burnett on the music for a Tom Hanks film "LadyKillers".

Sports clients include Shaquille O'Neal (NBA), Tony Gwynn (MLB), Earl Monroe (NBA), Trevor Pryce (NFL), Eric Williams (NBA), Woodward Skateparks, Iron Ring UFC, Extreme Martial Arts Tricking All-stars

Video game clients include EA Sports Madden, NBA Live, Sony MLB, LA Rush and Midnight Club, provided consultation to the owners of Midway Games regarding new foreign entertainment acquisitions.

Brand clients include Pepsi, Nike, Kraft, Mars, Viacom, Frito Lays, Nokia, Verizon, Sprite, Levi, Budweiser, Red Bull, Google, Paramount, Jack Daniels, Heineken, US Army, Sprint, Microsoft, IAC, Bacardi

Kevin Mitchell’s Specialties:

Mgmnt Consultation for Media Companies

Popular Culture & Trend Expert

Strategy and Business Development for New Media Enterprises

Acquisition of Emerging Business Opportunities

Project Management

Branding/Marketing Strategy Development & Execution

Viral Marketing Expert

Contract Negotiation

Product Development & Strategic Alliances (creating synergies with Sports/Entertainment)

Executive Production for Music/Technology Initiatives (3D Holograms, Marketing Campaigns)

Kevin Mitchell’s Experience

• Senior Executive Consultant

  National Amusements/Viacom/CBS Corp

  (Entertainment industry)

  October 2005 — Present (3 years 10 months)

  I focus in the areas of finding new strategic partners, emerging business opportunities, creating synergies and developing new entertainment initiatives. I assist with business development strategies, acquiring new branding and technology partners for the 120 Multiplex (1600 screens) locations internationally. I am helping to expand the entertainment offerings in their theater space. I developed two installations in 2 theaters in Philadelphia and LA that utilized new innovation ie. immersive environments, interactive entertainment and 3D holographic technology. I am Director of Programming and Talent Acquisition for music division called Showcase Live which is located in Foxboro, MA

• Executive Producer

  Kevlar Entertainment

  (Privately Held; 1-10 employees; Entertainment industry)

  September 2001 — Present (7 years 11 months)

  Executive Production Projects
  
  Bobby Creekwater - Shady Records Artist due to be released in 2008
  
  National Amusements / Pepsi 3D Holographic Project "The Breakthrough"
  
  Nappy Roots Atlantic Records - 2 Grammy, MTV, American Music Nominations 2.1 Million sold (Group was best selling debut hip hop act in the world in 2004
  
  B Rich Atlantic Records - Top Ten Billboard Single
  
  Krumbsnatcha featuring MOP for Training Day Movie soundtrack on Priority/Capitol Records 1 Million sold on album
  
  Lord Tariq and Peter Gunz- 1 Billboard Received and 1 Grammy Nomination 1.4 Million records sold (Number One Rap Record in the world 1999 on Billboard)
  
  Shaquille O'Neal "You Can't Stop the Reign " Album 450 K sold

• Entertainment Consultant

  Kevlar Entertainment

  (Entertainment industry)

  February 1994 — Present (15 years 6 months)

  I have performed a variety of consulting tasks ranging from setting up an Urban department at Geffen Records to serving as President of the label Codeine Records, a former division of Sony Music Entertainment. The label placed in the Top Five Rap labels of the Year in 1999 and hit number one on the Billboard charts as an independent release. I also consulted several major/independent labels and production companies in the areas of marketing, promotions, a&r, business development, management, administration and talent acquisition. Clients included Atlantic, Bad Boy, BMG, Capitol, Columbia, Deathrow, EMI, Epic, Geffen, Imago, Interscope, Jive, Koch, Priority, Rap A Lot, Sony, So So Def, Suavehouse, Trauma, Twism, Universal, Virgin, Warner Bros, got an artist named Bobby Creekwater signed to Eminem's Shady Records, provided management and executive production consultation on his project, helped build Shaq's Label Twism and provided solutions for Baseball Hall of Famer Tony Gwynn.

• Music Supervisor

  BET Networks

  (Entertainment industry)

  August 2007 — May 2009 (1 year 10 months)

  I serve as the music supervisor on BET's Mixed Martial Arts UFC styled Reality Show called Iron Ring. I am responsible for licensing and clearance of all music featured in the program. The show is the number two rated show on the network and it is one of the highest rated MMA shows in history. It features celebrities like Floyd Mayweather, Ludacris, Nelly, T.I. and several others who own teams of MMA fighters. The show features everything from the selection process, the fights and the grand finale which is the 2 hour show that crowned the Iron Ring King.

• National Director of Alternative Promotions

  Def Jam Records

  (Privately Held; 51-200 employees; Entertainment industry)

  May 1991 — February 1994 (2 years 10 months)

  I served many different positions at Def Jam from Assistant to the President of Def Jam UK and US Lyor Cohen to Mid Atlantic Regional Promotions Manager to National Director of Alternative Promotions. My National Director position consisted of daily reporting of record status to Russell Simmons, the overseeing of national marketing and promotional initiatives, development of national street marketing team, liaison between college and mixshow Djs and the label, facilitated nationwide promotional campaigns, recruited marketing representatives and served as the catalyst to break records across the country

• College Marketing Representative

  Columbia/Sony Music/CBS Records

  (Entertainment industry)

  1989 — 1992 (3 years)

Kevin Mitchell’s Education

• Harvard Business School

  Certificate , Executive Education Program Building New Ventures , 2006 — 2006

  I was admitted into a new pilot executive education program called "Building New Ventures" which focused on startups that develop from larger corporations. I was sent to this program by National Amusements to assist with the launching of new ventures at the company. The attendees came from over 30 countries and most of them came from major multinational corporations like Sprint, Northrup Grunman, Boeing, Nokia, Bank of America and the Australian Government. Great experience. i received a certificate from HBS when i completed the program.

  Activities and Societies:

  Kappa Alpha Psi Fraternity Nu Tau Chapter Initiate

• University of Massachusetts, Amherst

  BA , Urban Communications , 1987 — 1992

  Worked for Sony Music and Def Jam as an undergraduate

  Activities and Societies:

  Kappa Alpha Psi Fraternity
  Program Director, WMUA
  Program Director Umass Student Concert Committee (UPC)
  Sony Music College Marketing Representative

• Richmond, The American International University in London

  Certificate , International Business , 1991 — 1991

  Students were from over 40 different countries

  Activities and Societies:

  I participated in an International Business Program and did a year abroad. I got an Internship at Def Jam Records in Shepards Bush, London

Additional Information

Kevin Mitchell’s Interests:

New Technology and Innovation, Digital Media, Music Business, Developing New Business Opportunities, Music and TV production, Music Supervision, Research

Kevin Mitchell’s Groups:

National Academy of Recording Arts and Sciences (NARAS) member
Kappa Alpha Psi Fraternity Member
Cape Verdean Cultural Exchange member

•    Invest in China
•    The Convergence Technology Council
•    RTE 128
•    Showbizjobs.com
•    ThoseinMedia
•    Music 2.0
•    ThoseInFilm (Motion Pictures & Film Industry)
•    Music & Marketing
•    Nupes in Media
•    Professional Athlete Network™
•    Kappa Alpha Psi Fraternity, Inc - Linked
•    GHIP- GAMING & HOSPITALITY INDUSTRY PROFESSIONALS GROUP (CASINOS-HOTELS-RESTAURANTS)
•    Wireless Internet Industry Executives (WIIE)...5,300+ members & growing!
•    Mobile Content
•    Film TV Professionals
•    Social Media Marketing
•    Mobile Telecoms industry group
•    National Association of Multicultural Media Executives (NAMME)
•    Media@Convergence
•    Sony Alumni
•    Music and Entertainment Professionals
•    Music Industry Forum
•    Hooray for Hollyworld!
•    Electronic Entertainment Industry Network
•    MusicBiz
•    Entertainment Industry
•    Music Publishing And Licensing
•    Mobile Media Networking
•    Media & Entertainment Professionals
•    Convergence: PC, Mobile, IPTV and beyond
•    Athletic Networking
•    New England Games and Interactive Entertainment SIG (MIT Enterprise Forum)
•    Harvard Business School (HBS) Executive Education

Kevin Mitchell’s Honors:

Billboard Award Rap Single of the Year 1999
12 Platinum and Gold RIAA Certification Awards
4 Grammy Nominations
3 MTV Award Nominations
2 Soul Train Award Nominations
1 American Music Award Nominations
2 BMI Golden Reel Awards
Over 6 million records sold collectively

Kevin Mitchell’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals