
Owner at Lumenique
Greater Milwaukee Area

Owner at Lumenique
Greater Milwaukee Area
Enjoy design process, strategic planning, and technical education as much as sculpting and experimenting. Involved specifically in energy conservation techniques in lighting design and application.
Lighting industry application design - lighting and artistic product design, product marketing, lighting education, editorial and technical authoring and editing.
(Design industry)
November 1988 — Present (21 years 2 months)
Provide design, strategics planning, and marketing consulting services to lighting manufacturers, publications, specifiers, and investors with interest in the lighting market. Emphasis on energy saving technologies and solid-state systems integration. Also Consulting Editor - Construction Business Media: Writer and contributing editor to Architectural SSL, Architectural Products and Illumiante magazines.
(Privately Held; 11-50 employees; Electrical/Electronic Manufacturing industry)
January 2007 — March 2008 (1 year 3 months)
Responsible for the development of company product strategy, and development of product definitions for emerging solid-state lighting market. Responsible for company marketing message building, and ppayed a key role in development of presentations that resulted in attaining $10MM in venture funding.
(Privately Held; 51-200 employees; Electrical/Electronic Manufacturing industry)
June 2002 — August 2006 (4 years 3 months)
Responsible for all aspects of development in marketing and product strategies, product design, and company image building.
(Public Company; 201-500 employees; Electrical/Electronic Manufacturing industry)
November 1997 — June 2002 (4 years 8 months)
Headed all marketing programs for the company. Rebuilt all company collateral into electronic format, launched innovative auto-update web site, catalog CD, and numerous product introduction programs. Also contributed new product designs.
(Privately Held; 51-200 employees; Electrical/Electronic Manufacturing industry)
December 1993 — November 1997 (4 years )
Headed all design and marketing efforts of the company. Innovated the use of soft bound catalog to replace binder based collateral to increase distribution and reduce costs of cataloging simulataneously. Introduced 70 new products organically, and developed import partnership with Thorn lighting to produce and additional 37 designs.
(Privately Held; 51-200 employees; Electrical/Electronic Manufacturing industry)
December 1989 — December 1993 (4 years 1 month)
Headed all design efforts of the company. Changed product balance of company from 10% standard/90% custom to 50% standard, that simultaniously resulting sales by 300% in less than 4 years. Introduced a wide range of energy efficient ddecorative products that set market trend in decorative market, and was first to lauch ADA compliant wall sconce line.
(Design industry)
February 1985 — December 1989 (4 years 11 months)
Provided lighting design and consulting in residential, commercial, retail, resorts, casino, institutional, religious, and landscape markets, for private parties, architects, and consulting engineers. Was lead lighting consulant for the Mirage hotel (1988), and sole lighting designer for all Golden Nugget properties from 1982 to 1989.
(Architecture & Planning industry)
September 1985 — August 1987 (2 years )
Provided in-house lighting design consulting for 23 person interior design organization captive to Golden Nugget and Wynn properties.
(Architecture & Planning industry)
1981 — 1985 (4 years )
Provided lighting and electrical design, and contract document management within 11 person Electrical Engineering firm.