Kevin Shea

Current

Advisor at ZingBY
Online Marketing at IntraLinks

Past

GM at Twing.com
GM/VP at 17eway
Director of Marketing Analytics at Accoona (China and U.S.)

Strategic Online Marketing Consultant at Consulting
Director of Operations at Afternic.com
Product Manager - Integration at theglobe.com
Director of Web Development at Planet Access Networks
Marketing Manager at Bigfoot.com
Principal Consultant at Telecom Research Services
Paralegal at U.S. Attorney & Herold and Haines
Store Manager and Regional Marketing Manager at Dominos Pizza

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Education

Richard Stockton College of New Jersey
Thomas Edison State College

Connections

323 connections

Industry

Internet

Websites

My Website

Kevin Shea’s Summary

- A seasoned, senior-level online business strategist with more than 14 years experience building successful internet based businesses.

- Exceptional knowledge of internet-based publisher and e-commerce business models, marketing and business development, analytics and KPIs, full product development life cycle, search engine marketing and search engine optimization (seo).

- Broad business and operations management experience delivering products across multi-functional groups; extensive P&L and model forecasting experience.

- Experienced doing business in China; licensing requirements, marketing, regulatory, human resources, taxation, corporate ownership, internet market opportunities, relationships.

- An entrepreneurial, strategic thinker best suited for startups and growth-stage companies doing business online.

Kevin Shea’s Specialties:

Business operations management, online marketing, product management, P&L, forecasting, analytics, business development, publisher monetization, content/brand distribution, search engine optimization, search engine marketing, community, Web 2.0, e-commerce

Kevin Shea’s Experience

Advisor

ZingBY

(Privately Held; Internet industry)

June 2009 — Present (6 months)
Online Marketing

IntraLinks

(Privately Held; Computer Software industry)

December 2008 — Present (1 year )

IntraLinks: The leader in critical information exchange.
GM

Twing.com

(Internet industry)

November 2006 — November 2008 (2 years 1 month)

Twing.com: community search and discovery: A leading search engine for discussion content.

Responsible for leading strategy, marketing, business development, operations and P&L management in the U.S. and Shanghai, China.

Hands-on budgeting, planning and deploying online marketing campaigns using SEM, SEO, content targeting, display, social networking, email and word-of-mouth

Within 10 months of launch, Twing became an authoritative community search engine and discovery portal
GM/VP

17eway

(Internet industry)

November 2006 — November 2008 (2 years 1 month)

17eway (parent company: Accoona China) - A social networking destination for business professionals in China

Responsible for the overall vision and direction for the website which was launched in July 2008

Developed all planning documents including business plan,financial forecasts and budget

Built, managed and motivated business and technology teams in Shanghai, China

Managed operating P&L and financial forecasts
Director of Marketing Analytics

Accoona (China and U.S.)

(Internet industry)

December 2004 — November 2006 (2 years )

Managed a multilingual team of analysts that established an analytic tracking and reporting system for multiple products requiring the analysis of non-standard conversion metrics.

Deployed several analytical software packages, including Urchin (Google Analytics), Coremetrics and custom solutions.

Derived business intelligence data used in the analysis of potential acquisition targets

Provided actionable analytic details to product and marketing teams

Played a primary role in the sale of Accoona’s U.S. and Chinese search assets in November 2008.
Strategic Online Marketing Consultant

Consulting

(Internet industry)

2001 — 2004 (3 years )

• Client needs assessment, vendor/outsourced resource management, online marketing planning and media buying, software bundling and distribution, project management, client relationship management
• Extensive search engine optimization and marketing: natural optimization and SEM
• Clients included fortune 500 companies, interactive marketing agencies, advertising firms, retail businesses and startups
Director of Operations

Afternic.com

(Internet industry)

June 1999 — March 2001 (1 year 10 months)

Afternic: A groundbreaking domain aftermarket auction and community

• Operations Management: developed departmental requirements and goals in marketing, ad sales, customer service, business development and product development; hired and supervised managers in each department; managed day-to-day operations; lead daily/weekly team building meetings

• Business Development: negotiated and managed business partnerships and contracts; developed strategic partnership programs including content distribution, affiliate and advertising; managed the development of partnership development programs from initial creation through completion

• Marketing: directly managed internet media buying and planning operations - SEM, Display, Affiliate; analyzed direct marketing data for planning purposes; search engine optimization (SEO); coordinated creative development
Product Manager - Integration

theglobe.com

(Public Company; TGLO; Internet industry)

June 1998 — June 1999 (1 year 1 month)

Product Manager – Integration (2/99 - 6/99)
• Identified and prioritized all major production initiatives in Sales, Business Development and Marketing
• Worked closely with business units in the development of their products, assigned resources and integrated them into the production schedule
• Analyzed and reported site analytics to the heads of all major departments

Project Manager (7/98 - 2/99)
• Project management of business development, sales and marketing projects
• Direct supervision of creative and technical development team
• Involved in the early-stage development of Marketing, Business Development and Ad Sales Products. Products included were direct response promotions, sweepstakes, advertising creative, marketing content, live events, and copy
Director of Web Development

Planet Access Networks

(Internet industry)

February 1997 — June 1998 (1 year 5 months)

• Project and account management of web development and promotion initiatives for companies ranging from startup to Fortune 500; managed up to 30 projects simultaneously
• Developed project timelines, budgets and reporting from proposal to completion; ongoing account management; developed and reported monthly/quarterly revenue projections
• Developed and negotiated business proposals with existing and new clients
• Advised clients on integrating internet based marketing with traditional marketing strategies
• Clients included ABN AMRO, Lockheed Martin, Novartis, Avis, Harry’s Shoes, Solgar Vitamins, Neustar, Crum & Forster
Marketing Manager

Bigfoot.com

(Internet industry)

1996 — 1997 (1 year )

• Lead in the development of email-based affiliate marketing programs
• Implemented a successful competitive intelligence analysis system
Principal Consultant

Telecom Research Services

(Internet industry)

1994 — 1997 (3 years )

• Developed conferences related to competitive telecommunications issues; created direct and internet-based marketing materials; negotiated venue relationships; recruited executive level speakers; managed events from concept through completion
• Consulted with leading telecommunications companies on competitive industry issues, including Number Portability and the Internet
• Trained individuals and the personnel of small to large companies on using the internet as a commercial and research tool
• Conducted competitive intelligence and market analysis regarding market share opportunities and potential barriers for companies entering the internet space
• Clients included FIND/svp, AT&T and Bellcore (now Telcordia)
• Drafted and negotiated numerous business plans and partnership proposals
Paralegal

U.S. Attorney & Herold and Haines

(Government Agency; 10,001 or more employees; Government Administration industry)

1992 — 1994 (2 years )
Store Manager and Regional Marketing Manager

Dominos Pizza

(Public Company; Food & Beverages industry)

1988 — 1992 (4 years )