Kevin Sghia

Current

• Associate Director/Acquisition at ExecuNet

Past

• Senior Product Mgr/Acquisition at Execunet
• Senior Product Manager at ExecuNet
• Customer Acquisition Manager at White Flower Farm

3 more...

Education

• Providence College

Recommended

2 people have recommended Kevin

Connections

109 connections

Industry

Online Media

Kevin Sghia’s Summary

Experienced marketer with a track record in building membership, catalog and publishing businesses. My expertise is new customer acquisition utilizing multi-channels and multiple sources and media. My focus is driving new business at the lowest possible cost with a high degree of marketing accountability.

Kevin Sghia’s Specialties:

Interactive Marketing, Web Analytics, E-commerce, SEO, SEM, Direct Response Marketing, Project Management, Email Marketing, Database Marketing, Analysis, Management Reporting, Affiliate Marketing, Business Development, Landing Page Optimization, Competitive and Market Analysis.

Kevin Sghia’s Experience

• Associate Director/Acquisition

  ExecuNet

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  July 2007 — Present (2 years 5 months)

  Responsible for acquiring new customers and reactivating former customers. Utilizing search engine marketing (paid and organic), online advertising, social media marketing and traditional media to grow new customer acquisition by 20%.
  Attracting customers at the target cost per acquisition rate with a higher lifetime value.

Additional Information

Kevin Sghia’s Groups:

•    Infocommerce
•    Human Capital Institute
•    Executive Suite
•    280 Group: Product Management & Product Marketing
•    Linked n Chicago
•    Linked Affiliate - A Place for Affiliate Marketers to Meet!
•    Indeed.com
•    Search Engine Strategies Conference & Expo
•    eMarketing Association Network
•    The Recruitment Network
•    Etail Careers.com
•    Chief Marketing Officer (CMO) Network
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    CareerBuilder.com
•    Providence College
•    CPA Advertising Association
•    e-Commerce Solutions
•    Providence College Alumni Network
•    Online Marketing Network
•    Social Media Marketing
•    LeadingLoyalty - Marketing Professionals
•    CEO/ CIO/COE/COO/CFO/Head/VP/ Director/President Level - Senior Leadership Group
•    FOLIO: MediaPRO -- Magazine & eMedia Publishing Professionals
•    B2B Conversion Optimization Network
•    The LI Marketer's Network

Kevin Sghia’s Honors:

Believe and Succeed Award, White Flower Farm, 2002