LinkedInKevin Sangsland, APR

Kevin Sangsland, APR

Science, Technology, Engineering and Medical Marketing and Public Relations Expert

Location
Greater Detroit Area
Industry
Public Relations and Communications
Current
  1. PRSA Technology Section
Previous
  1. Airfoil Public Relations,
  2. PRSA Digital Impact Conference,
  3. International Association of Microsoft Certifed Partners - Michigan Chapter
Education
  1. Western Michigan University
Recommendations1 person has recommended Kevin
500+connections

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500+connections
PRSA Technology Section

PRSA Technology Section

Immediate Past Chair (2011) - PRSA National Technology Section

– Present

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Background

Summary

Kevin Sangsland is a marketing and public relations professional, with expertise in the technology, healthcare and automotive sectors.

As a member of an executive leadership team, he has led business development efforts internationally and set the market strategy for a technology and innovation focused agency's long-term growth plan. As a company and industry leader, he has given numerous presentations and speeches to internal and external audiences.

Over a 15-year career, Kevin has led account teams to develop contemporary integrated marketing communications and public relations programs to help engineering and technology clients improve their corporate positioning, corporate reputation and engage their audience through focused content development, while optimizing the key messages, content medium and mix of delivery channels to create the greatest impact.

Experience

Immediate Past Chair (2011) - PRSA National Technology Section

PRSA Technology Section
– Present (5 years 11 months)

Work to evangelize the value of PRSA Technology Section membership to PR practioners and professional communicators. Collaborate with regional events chair to syndicate Technology Section content to regional stakeholder groups.

Vice President - Market Strategy & Business Development

Airfoil Public Relations
(11 years 9 months)Southfield, Michigan

Develop and manage agency brand, sales and marketing programs and new business engagements. Report to the CEO and collaborate with executive leadership team to advance organizational goals and objectives.

Conference Co-Chair - Technology Section

PRSA Digital Impact Conference
(2 years 6 months)Greater New York City Area

Since 2011, collaboratively led the organization and curation of content and presenters for PRSA's annual premier digital communications event

Sales and Marketing Director

Airfoil Public Relations
(1 year 4 months)Southfield, Michigan

Chapter Board Communications Director

International Association of Microsoft Certifed Partners - Michigan Chapter
(2 years 1 month)

Direct public relations and communications in partnership with fellow board members of the Michigan Chapter of the International Association of Microsoft Certified Partners.

Account Director

Airfoil Public Relations
(3 years 3 months)

Account Manager

Airfoil Public Relations
(1 year 7 months)

Account Supervisor

Airfoil Public Relations
(1 year 1 month)

Senior Account Executive

Airfoil Public Relations
(1 year 1 month)

Account Executive

Airfoil Public Relations
(1 year 1 month)

Account Executive

Hill & Knowlton
(1 year 3 months)

Asst. Account Executive

Hill & Knowlton
(1 year 1 month)

Skills

  • Public Relations
  • Corporate Communications
  • Analyst Relations
  • Strategic Communications
  • Social Media
  • Marketing Communications
  • Reputation Management
  • Communication Training
  • Social Media Marketing
  • Social Media Measurement
  • Digital Marketing
  • Media Relations
  • Marketing Strategy
  • Integrated Marketing
  • Content Strategy
  • Thought Leadership
  • B2B Marketing
  • Marketing
  • B2B
  • Leadership
  • Press Releases
  • Internal Communications
  • Crisis Communications
  • Management
  • Business Development
  • Content Development
  • Copywriting
  • Strategy
  • See 13+  See less

Education

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