Kevin Packler

Current

Strategic Marketing Manager, Mercent Performance at Mercent

Past

Account Manager and Product Specialist at Merchant Advantage
e-Commerce Director at Direct For Sale
Reservation Specialist at Sandals and Beaches Resorts

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Education

University of Miami
University of Florida

Recommended

2 people have recommended Kevin

Connections

133 connections

Industry

Internet

Websites

Kevin Packler’s Summary

Specialist in e-commerce business practices and marketing including but not limited to pay-per-click (PPC), search engine marketing (SEM), and shopping comparison engine (CSE) optimization, natural search engine optimization (SEO). Campaign and channel optimization to standard metrics including return on ad spend (ROAS), cost of sale (COS), net revenue, and ad spend. Prior B2C experience leveraged into B2B new client acquisition and account management. Spent several years working on a contracted basis, consulting.

Professional goals are to help grow e-commerce based businesses with the drive to influence and enhance the communication and creativity with the ultimate goal being to provide a valuable service to both clients and the end consumers.

Kevin Packler’s Specialties:

Experience in standard e-commerce practices including PPC, CPA, SEM, SEO, CSE, and ROI optimization practices and techniques. Some SQL knowledge, various CRM systems, Photoshop, basic HTML. Market research, and analysis including work with Excel based pivot tables and associated databases. Several merchant platforms including Yahoo, Zoovy, Amazon. Former director of young adult organization with membership of over 70 people.

Kevin Packler’s Experience

Strategic Marketing Manager, Mercent Performance

Mercent

(Privately Held; 11-50 employees; Computer Software industry)

September 2007 — Present (1 year 2 months)

Full account management for clients seeking to create, develop and optimize multi-channel campaigns using shopping comparison engines, affiliate programs, marketplaces, and other third party networks.

Techniques and specialties include full front to back creation and ownership of affiliate accounts. Managed to client specifications based on ROAS, Ad Spend, Net Revenue, Cost of Sale and other metrics. Metrics managed through bid, key word content, and product catalog optimization.

Located in Raleigh, NC
Account Manager and Product Specialist

Merchant Advantage

(Privately Held; 11-50 employees; Information Technology and Services industry)

January 2006 — August 2007 (1 year 8 months)

Management and acquisition of new business accounts
• Promoted from original position as Sr. Sales Executive
• Management of over 50 B2B accounts
• Leading sales agent in company with over 120 new accounts
• Designated product specialist, acting as bridge between sales and technical support
• Creation and project management of sales and client retention initiatives including webinar series and best practice initiatives
• Recognized for numerous achievements within company
e-Commerce Director

Direct For Sale

(Privately Held; 11-50 employees; Internet industry)

January 2004 — December 2005 (2 years)

Total management of online business division
• Promoted from Internet Business Assistant Manager
• Achieved nearly 1000% growth in total site revenue: $100K per month from initial level of $12K per month with strict ROI constraints
• Grew inventory from 250 products to over 150,000 products through 12 different drop shipping systems and distributors
• Grew and managed database of over 15,000 registered customers and members
• Oversight of marketing campaigns including pay-per-click keyword and shopping comparison site advertising, website appearance, email campaigns, and other promotional programs
• Implementation and control of all customer service aspects including all company email response, phone response, and management of wholesale affiliate accounts
Reservation Specialist

Sandals and Beaches Resorts

(Privately Held; 201-500 employees; Hospitality industry)

February 2002 — January 2004 (2 years)

Inbound call specialist responsible for planning and coordinating airfare and hotel stays for private clients, travel agents, and tour operators via phone and e-mail; specializing in 17 Sandals and Beaches resorts.
• Produced total sales exceeding $2.8 million
• Finished 2003 as 7th highest ranked sales agent of 100 agents
• Recognized for numerous sales achievements during tenure (weekly sales goals, etc.)