
Senior Associate at Ogilvy Public Relations Worldwide Ltd.
Hong Kong

Senior Associate at Ogilvy Public Relations Worldwide Ltd.
Hong Kong
- strategic counseling
- media relations
- issues management
- executive training
- event planning and execution
- thinking and living outside the box
(Public Company; WPPGY; Public Relations and Communications industry)
April 2006 — Present (3 years 9 months)
- Responsible for managing clients’ internal and external communications to create and maintain a positive brand image. Duties include, strategic counseling, issues management, media relations, executive training, event planning and creative execution.
- Client base: Intel, Dell, HDS, IBM, Novell, Nokia, Nokia Siemens Networks, Alcatel, TransTeleCom, YouTube, Adidas, HSBC, Rolls-Royce Motor Cars, British Airways, Hennessy, Cirque du Soleil, MTR, New World Properties and SCMP
(Public Company; 1001-5000 employees; WU(NYSE); Financial Services industry)
April 2005 — March 2006 (1 year )
- Responsible for the planning, development and implementation of promotional campaigns for the Chinese ethnic market.
- Train promotional staff and manage on-site operations.
(Non-Profit; 201-500 employees; Non-Profit Organization Management industry)
April 2005 — February 2006 (11 months)
- Responsible for the implementation of communications strategies & plans, policy & guidelines, and the coordination with the media and sponsors, to promote a positive image of the company.
- Client base: General Motors, TD Bank Financial Group, HSBC, OMNI Television
(Privately Held; 1-10 employees; Public Relations and Communications industry)
April 2004 — September 2004 (6 months)
- Responsible for the planning, development and implementation of the KiteFest 2004 project. Responsibilities include, sponsorship coordination, media relations, event planning & logistics and exhibitor liaison.
- Client base: HKETO, Pepsi, McCain, Cathay Pacific
B.Comm , Commerce , 1999 — 2004
- sun & beach - news & trends - dine & wine
- Winner of "Best Use of Digital" Award (Asia Pacific PR Awards, 2007)
- Certificate in Advertising (Chinese Canadian Advertising, Marketing & Media Association, 2004)