web content and online marketing specialist
Greater New York City Area
- Past
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- managing editor, Search Engine Watch at Incisive Media
- associate editor, ClickZ at Incisive Media
- editor, InternetNews & ASPnews at Jupitermedia
- copywriter, marketing program manager at 4sure.com
- Education
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- The University of Connecticut
- Recommended
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23 people have recommended Kevin - Connections
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500+
connections
- Industry
- Online Media
- Websites
Kevin Newcomb’s Summary
Kevin Newcomb is a web content strategist and online marketing specialist, with a thorough understanding of search engine optimization and social media marketing techniques.
He has a proven ability to develop content creation and distribution strategies to reach key audiences, with over 10 years of experience in online writing, editing, and marketing to both consumer and business audiences.
Kevin has been covering the interactive marketing space since 2004, and has been reporting news about web-based businesses since 2000.
With a combination of real-world marketing experience and years of business journalism, Kevin brings to his writing a unique ability to deliver knowledge that helps online marketers do their jobs better.
Kevin Newcomb’s Specialties:
search engine marketing, search engine optimization, social media marketing, pay-per-click (PPC) advertising, contextual & behavioral targeting, Web analytics, interactive marketing, online journalism
Kevin Newcomb’s Experience
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managing editor, Search Engine Watch
Incisive Media
(Privately Held; Publishing industry)
December 2006 — November 2009 (3 years )
As Search Engine Watch's managing editor, Kevin was responsible for the overall content strategy of a leading online marketing web site focusing on search engine optimization (SEO), search engine marketing (SEM) and social media.
Kevin's writing, editing and research skills, combined with the ability to develop relationships with sources in the search industry, allowed him to build up the site in ways that brought value to busy online marketers. -
associate editor, ClickZ
Incisive Media
(Privately Held; Publishing industry)
August 2004 — December 2006 (2 years 5 months)
As a news editor for ClickZ, Kevin wrote daily news stories covering interactive marketing and advertising. Some of Kevin's beats included search engine marketing, Web analytics, and e-mail marketing.
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editor, InternetNews & ASPnews
Jupitermedia
(Public Company; 201-500 employees; jupm; Online Media industry)
August 2000 — September 2004 (4 years 2 months)
During his tenure as an editor at various Jupitermedia properties, Kevin wrote daily news stories covering the ASP (application service provider) and thin client industries, as well as general Internet business stories.
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copywriter, marketing program manager
4sure.com
(Privately Held; 51-200 employees; Consumer Electronics industry)
March 1999 — August 2000 (1 year 6 months)
As a copywriter, Kevin crafted direct-response marketing messages delivered via online ads, search engine marketing, direct mail and e-mail. As a marketing program manager, Kevin managed e-mail marketing, affiliate marketing, and direct marketing programs.
Kevin Newcomb’s Education
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The University of Connecticut
BA , Journalism , 1992 — 1996
