Kevin McFall

Current

President at Red Clay Digital

Recommended

8 people have recommended Kevin

Connections

500+ connections

Industry

Internet

Websites

Kevin McFall’s Summary

Accomplished and visionary content and digital product executive with expertise in strategic planning and execution, business development, operations, audience development, partnership program management, software development and consultative solution based sales. Proven expertise in developing Web 1.0 and 2.0 product innovations and technologies that generate and provide viable revenue growth. Maintains a solid track record of creating and launching new television and movie consumer guidance products and services through disciplined program, project, and product management methodologies. Additional track record for success in business-to-business sales and enterprise information technology, including data warehousing and business intelligence. Seeking to one day leverage my knowledge and experience to lead an established or startup business as president / general manager.

Kevin McFall’s Specialties:

Web, mobile and iTV product development and management. Digital content distribution, partnerships, and advertising. Web 2.0 strategy and execution. Entertainment guidance tools and content development including TV, Movies, Music, & Video. Social networking, partnership/business development, & affiliate program management. Software development, business intelligence, and web analytics.

Kevin McFall’s Experience

President

Red Clay Digital

(Internet industry)

June 2009 — Present (2 months)

A digital media consultancy with proficiencies in enabling businesses to leverage online, mobile and interactive TV platforms to communicate, connect and collaborate with their audiences and consumers. Tactical capabilities include and are not limited to SEO / SEM; digital advertising strategy development; digital product and presence development (i.e., web sites, mobile apps, etc.); social media strategy and execution.

Additional Information

Kevin McFall’s Websites:

Kevin McFall’s Interests:

Web, mobile and iTV product development and management. Digital content distribution, partnerships, and advertising. Web 2.0 strategy and trends. Entertainment guidance tools and content including TV, Movies, Music, & Video. Cycling, Tennis, Skating & Skiing.

Kevin McFall’s Groups:

Kappa Alpha Psi Fraternity, Inc., Board of Directors i.c.stars Foundation, University of Illinois at Urbana Alumni Association Lifetime member & Acting President of BAN Affinity Group, BlackVoices.com, NBMBAA, NAMIC, Founder, Media Mafia Think Tank Blog, NSBE, Chatham Neighborhood, Democratic Party Supporter, i.c. stars, Tribune Alumni Network