Social Media Consultant
Cleveland/Akron, Ohio Area
- Current
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- Founder at Hirejam
- Social Media Consultant at Lockett Media
- Past
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- Substitute Teacher at Akron Public Schools
- Social Media Director at Lock 3 Park
- Freelance Writer/Blogger at APL Media
- Marketing Director at Lock 3 Park
- Grant Researcher/Park Specialist at Joy Park Community Center
- Online Editor at Cleveland.com
- Sr. Clerk at Bridgestone
- Freelance at Upscale Magazine
- Education
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- The University of Akron
- Connections
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184
connections
- Industry
- Marketing and Advertising
- Websites
Kevin Lockett’s Summary
Offering more than seven years of successful tradiational media and social media experience. Efficient in building marketing /media departments and achieving goals. Praised for problem solving, analytical and conceptual skills. Able to communicate effectively at all levels. Actively research and attend workshops to enhance knowledge in marketing, social media, management and environmental and renwable energy/green issues.
Kevin Lockett’s Specialties:
Problem solving, journalism, social media, creative thinker, strategy, relationship builder
Kevin Lockett’s Experience
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Founder
Hirejam
(Environmental Services industry)
February 2009 — Present (6 months)
Created a job site to help job seekers find green and renewable energy postions.
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Social Media Consultant
Lockett Media
(Non-Profit Organization Management industry)
March 2008 — Present (1 year 5 months)
Completed a succesful Facebook campaign to force programming changes at SiriusXM.
Completed a Youtube series called “Election 08” and a Black Friday case study using Twitter.
Co-presented the topic “Social Media” for Sales Executives Marketing International (SEMI) in 2008.
Acted as a marketing/business liaison between City of Akron and the organization Keepers of the Art.
Created and manage the music and pop culture blog Hip Hop Flavas for Keepers of the Art.
Increased monthly traffic of the blog through strategic links, Digg, YouTube and forums.
Wrote articles for variety of media including MTV.com, Cleveland.com, Upscale and BET Magazine. -
Substitute Teacher
Akron Public Schools
(Education Management industry)
April 2009 — June 2009 (3 months)
Certified substitute teacher (K-12) with excellent organization skills. Committed to ensuring continuation of curriculum programs and academic success of individual students. Versatile and effective classroom manager, quick to establish good working relationships with students and staff.
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Social Media Director
Lock 3 Park
(Entertainment industry)
April 2008 — September 2008 (6 months)
As Social Media Director, created a Viral Marketing campaign for the 2008 Lock 3 Park summer concert season, using various Emerging Media techniques for www.lock3live.blogspot.com.
Increased online blog traffic from 10 vistors in May 2008 to 2500 vistors in 2000 vistors by the end of the year.
Utilized MySpace and Facebook to attract Lock 3 patrons and bands. Later added Twitter to for concert updates.
Created several YouTube contests and traditional contests.
Created over 25 webisodes for Lock 3 TV on YouTube and Yahoo video, which featured interviews with various Lock 3 personnel and vendors.
Added the photo tool Flickr, which showcased weekly photos from weeky events.
Measured blog traffic using metric tools Site meter, Feedjit, Ice Rocket Google Analytics and Mixmap.
Presented the topic "Social Media" for the organization SMEI. -
Freelance Writer/Blogger
APL Media
(Online Media industry)
1995 — April 2008 (13 years)
Authored published articles for MTV.com, Cleveland.com, BET Magazine, Upscale Magazine. Excellent verbal and interviewing skills. Proficient in internet, Windows and applications.
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Marketing Director
Lock 3 Park
(Entertainment industry)
April 2007 — April 2008 (1 year 1 month)
Established marketing department in 2007 to increase attendance for the City of Akron’s summer concert season by using traditional, multicultural and email marketing techniques.
Helped increase attendance from 69,000 in 2006 to over 91,000 in 2007
Formulated strategies with city officials and downtown organizations.
Negotiated radio sponsorship as well as wrote ad copy and established online newspaper contest.
Wrote and coordinated distribution of press releases with City of Akron Press Secretary. -
Grant Researcher/Park Specialist
Joy Park Community Center
(Non-Profit; 1-10 employees; Civic & Social Organization industry)
January 2003 — January 2005 (2 years 1 month)
Brought in to secure funding for City of Akron park and assist with supervision of youth activities.
Wrote a grant proposal and applications; successfully partnered with a local hospital for funding. Fostered relationships with department heads within the private and non-profit sector -
Online Editor
Cleveland.com
(Public Company; 11-50 employees; Online Media industry)
September 1999 — August 2000 (1 year)
Wrote and edited online copy; Enrolled in graduate school after position ended.
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Sr. Clerk
Bridgestone
(Public Company; 10,001 or more employees; Automotive industry)
July 1990 — September 1999 (9 years 3 months)
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Freelance
Upscale Magazine
(Marketing and Advertising industry)
1995 — 1997 (2 years)
Kevin Lockett’s Education
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The University of Akron
BA , Communications , 1987 — 1993
- Activities and Societies:
- WZIP (Music Director/DJ), The Buchtelite (writer), University Program Board
Additional Information
Kevin Lockett’s Websites:
Kevin Lockett’s Interests:
music, film, media, social media, urban marketing, multicultural marketing, TV, ringtones, mp3, digital media, non profit,
Kevin Lockett’s Honors:
Co-Presented "Social Media: New Ways to Promote Your Business and Generate Revenue" for Sales Marketing Executive International (SMEI)
Finalist 30 For The Future Award-Greater Akron Chamber
Kevin Lockett’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
