
Greater Los Angeles Area

Greater Los Angeles Area
(Online Media industry)
January 2009 — Present (11 months)
Digital Roundabout is an executive outsourcing and transformation solutions firm that helps companies in the media, entertainment and digital technology space create sustainable and high-growth businesses.
From start-ups to companies in turn-around, Digital Roundabout provides strategic management, operations, sales and online product development advisory and outsourcing services.
Digital Roundabout also brings added value to its clients through its affiliate network of best-of-breed partners in the areas of digital development, brand identity, IA, usability, SEO, SEM, recruitment, social activation, public relations and marketing communications.
(Online Media industry)
January 2009 — Present (11 months)
I am responsible for business operations of upstart media & entertainment industry news site, TheWrap.com.
Founded by Sharon Waxman, the former Hollywood correspondent for The New York Times, TheWrap.Com features authoritative original reporting, curated news from around the globe, and exclusive contributions from insiders in the entertainment industry.
(Self-Employed; Entertainment industry)
August 2007 — December 2008 (1 year 5 months)
As President & COO of Hollywood.com, responsible for the successful brand transformation of the Web's longest-running entertainment portal resulting in significant growth in audience and revenues.
Oversaw the day-to-day operations of a 34-person domestic organization (with an additional 22 outsourced resources in Mumbai) with reporting departments including product development, business development, creative services, ad trafficking, editorial and sales.
Headquartered in Los Angeles, CA, with additional staff in New York, Boston and Boca Raton, the advertising sales team monetized across the Hollywood.Net network including the site MovieTickets.com.
(Public Company; Entertainment industry)
July 2006 — July 2007 (1 year 1 month)
Oversaw the successful relaunch of the entertainment industry's largest and most prestigious trade publication Web site, Variety.com.
With a focus on audience growth, was responsible for eliminating Variety.com's pay wall thereby expanding the reach of the previously B2B-only site to capture a larger group of interested, high net-worth consumers.
(Publishing industry)
January 2004 — July 2007 (3 years 7 months)
As publisher of the film and television production services industry's oldest and most successful directory, LA411, and the Tri-State area's fastest growing production directory, NY411, spear-headed the company's highly successful transformation into a viable digital business.
Responsibilities included day-to-day oversight of all areas of product development including sales strategy, information architecture, site design and marketing of LA411.com & NewYork411.com.
(Public Company; RUK; Publishing industry)
September 2005 — July 2006 (11 months)
As Group Publisher of RBI's Home Entertainment Group, assumed responsibilities of Publisher of Video Business Magazine and oversight of TradeShow Week's various publications.
Managed the day-to-day operations and drove the strategic growth of various weekly print, annual directory, data and research offerings.
Also co-Founded RBI's first online-only brand focused on the digital media industry, www.ContentAgenda.com.
(Privately Held; MDP; Internet industry)
2002 — 2004 (2 years )
As the business development and strategic services lead of the entertainment practice for one of LA's oldest and most prestigious Web services firm, sold and lead engagements with leading media & entertainment companies such as CAA, Disney/ABC Cable Networks Group and Technicolor.
(Media Production industry)
2000 — 2001 (1 year )
Helped establish the Los Angeles-based Media & Entertainment practice for leading "Big Consulting" firm KPMG Consulting (now Bearing Point).
(Media Production industry)
1999 — 2000 (1 year )
Founded and built the West Coast arm of unique digital services provider Arc eConsultancy. Company specialized in the three disciplines of strategy, information architecture and program management.
(Public Company; iixl; Internet industry)
1994 — 1999 (5 years )
Co-founded early Web services firm Spin Cycle Entertainment, which was then purchased by iXL along with BoxTop and Digital Planet to form the iXL - Los Angeles office.
As VP of the Entertainment Practice, provided strategic consulting services and digital solutions development for such leading entertainment companies as Fox, Warner Bros. and Universal Studios Hollywood.