Social Architect / Cyberculturist
Buffalo/Niagara, New York Area
Social Architect / Cyberculturist
Buffalo/Niagara, New York Area
As a social architect, I study the co-evolution of network and culture. I am interested in ways to promote creative economies, by helping people understand how the participatory and self-governing aspects of social computing generates new forms of social, economic and legal affordances.
With an academic background in communication theory, my research has ranged from Public Deliberation in Internet-Regulated China, to Social Capital among Online Non-Profit Organizations. My practice includes conducting social media strategy workshops for academic, commercial and non-profit organizations.
Given the fashion of my online work, I have been featured in the Buffalo News (New York), CBC News (Canada), The Straits Times (Singapore), Zaobao Weekly (Singapore), Channel News Asia (Singapore), as well as several prominent news media channels.
Cyberculture, collective intelligence, game mechanics, privacy, surveillance, wearable computing, educational technology, digital media production
(Internet industry)
January 2003 — Present (6 years 11 months)
Through this personal blog, I share my thoughts on the ongoing phenomena of social computing. Born in Singapore and studying in the United States, I discuss issues from a cross-cultural perspective, with a dash of communication theory.
(E-Learning industry)
August 2002 — August 2009 (7 years 1 month)
• Research the pedagogical aspects of social media for dissemination to instructional designers, educators as well as students.
• Produce instructional technology workshops on the academic uses of social media, including blogs, wikis, podcasts, video sharing, and RSS.
• Consult with university faculty on the creative application of new technologies for teaching, learning, and scholarship.
(Educational Institution; Higher Education industry)
August 2000 — August 2009 (9 years 1 month)
• Dissertation: Internet Control & Anti-Control - An Examination of Public Deliberation through Networked Media on Civil Sovereignty in China
• Thesis: Social capital among online non-profit organizations
(E-Learning industry)
January 2007 — April 2007 (4 months)
At the University at Buffalo (SUNY) program in the Singapore Institute of Management, I taught two classes, namely Introduction to the Internet (Social Web) and Effects of Mass Media. Students were introduced to:
• Communication theories in new and traditional media
• Use of blogs and wikis for class participation
• Game mechanics to motivate quality work
(Public Company; IPG; Public Relations and Communications industry)
June 2001 — August 2001 (3 months)
The differences I made during my internship include:
• Conducting media monitoring
• Generating business leads
• Producing press releases
• Increasing social capital (bonding) within the agency by designing unique “contact list” posters for employees, in a pre-Facebook era.
(Design industry)
June 1996 — July 2000 (4 years 2 months)
OCTOGRAM was a design consultancy based in Singapore, which was well-known for being the first local company to embrace desktop publishing by investing in Apple Computers and Aldus Pagemaker. My role as a New Media Designer involved:
• Producing commercial web sites
• Project management with a team of graphic designers
• Consulting with clients from various industries
• Educating employees to new media technologies
(Online Media industry)
June 1996 — June 1997 (1 year 1 month)
Substitute.com (Singapore) was started with three classmates passionate about the local music scene. I founded the idea of creating a local alternative music portal built online, complete with volunteers writing feature stories, conducting band interviews and reviewing music events. The local music portal was featured in the media, including The Straits Times (Singapore’s national newspaper). The project culminated in the production of the “BigO CD Singles Club No.4” enhanced CD, which was bundled with a local premier music magazine. My role as producer & founder included:
• Designing and developing the entire online music portal
• Deploying streaming audio/video solutions
• Project management with passionate staff of eight
• Networking with regional record companies
• Attaining sponsorship and advertisers
(Online Media industry)
July 1995 — December 1996 (1 year 6 months)
Back when Internet access was offered commercially in Singapore, I gathered classmates interested in earning extra income while learning how to develop web sites. A web agency was formed, and my role as managing director included:
• Establishing a web publishing business
• Training teams on HTML and web usability
• Project management among teams of two
• Educating clients on building web presence
• Sustained learning of web tools for competitiveness
PhD , Communication / Cyberculture , 2006 — 2009
Dissertation Topic:
Internet Control & Anti-Control -- An Examination of Public Deliberation through Networked Media on Civil Sovereignty in China
Masters , Communication , 2000 — 2007
Diploma , Communication , 1995 — 1997
social media strategy, creative economy, social capital, collective intelligence, game mechanics, social networks, multi-user virtual environments, digital media production, surveillance culture, wearable computing, educational technology.