Kevin Liebl

Current

Executive Vice President, Operations at OptionEase, Inc.

Past

Director of Corporate Marketing at LSI Logic
Vice President of Marketing at StoreAge
President and CEO at Nextier

Vice President of Marketing at MTI
Director of Marketing at MAI Basic Four

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Education

Pepperdine University
University of California, Irvine

Recommended

18 people have recommended Kevin

Connections

500+ connections

Industry

Computer Software

Websites

Kevin Liebl’s Summary

I am a seasoned, high-technology executive with both domestic and international experience. Internationally, I have launched and managed marketing and sales programs throughout Europe and Latin America. I have been the spokesperson for presenting company strategy to Wall Street; and as CEO of a high-tech startup I both secured capital to fund business expansion and successfully sold the company to a Fortune 1000 corporation.

I received a Bachelor of Science in Information and Computer Science from the University of California at Irvine and a Masters of Business Administration from Pepperdine University. I have been a member of the American Marketing Association, the American Electronics Association, a founding member of the Storage Networking Industry Association, the Fibre Channel Industry Association, the RAID Advisory Board, and the SCSI Trade Association. I am also a noted industry speaker and is well published in both business and industry publications.

My wife Ellen and I have two sons and a daughter and live in Ladera Ranch, CA.

View my VisualCV at: www.visualcv.com/kevinliebl

Kevin Liebl’s Specialties:

I have extensive experience in marketing, business development, sales, strategic planning, capital formation, mergers/acquisitions, public relations, analyst relations and investor relations.

Kevin Liebl’s Experience

Executive Vice President, Operations

OptionEase, Inc.

(Privately Held; Computer Software industry)

2009 — Present (less than a year)

Corporate Marketing, Product Marketing, Strategic Planning, Professional Services and Customer Service.
Director of Corporate Marketing

LSI Logic

(Public Company; LSI; Semiconductors industry)

2006 — 2009 (3 years )

* Drove core marketing team to support three key business units and eight separate sales and marketing channels within $3B high-technology company.
* Aligned strategic marketing planning process with corporate marketing resources to support business unit goals and objectives.
* Implemented and drove a Storage Marketing Council to align diverse—and often conflicting—marketing programs within the company to define a clear and consistent corporate “voice” around storage messaging.
* Led corporate “Thought Leadership” campaign to establish leading position on key industry topics.
* Helped define and implement a corporate events and branding process to ensure consistent, measurable and successful programs.
Vice President of Marketing

StoreAge

(Privately Held; Computer Software industry)

2002 — 2006 (4 years )

* Created and executed a comprehensive marketing plan for start-up company to capitalize on emerging storage virtualization market.
* Drove worldwide marketing campaigns establishing company brand equity.
* Initiated key channel reseller relationships and grew distribution business.
* Developed strategic OEM relationships that ultimately led to acquisition by LSI Corporation in 2006.
President and CEO

Nextier

(Computer Software industry)

2000 — 2002 (2 years )

* Joined company in formative startup-phase and built an effective team of professionals and strong management process to rapidly capture market share.
* Identified, hired and led a well-balanced management team.
* Participated in building a prestigious board-of-directors.
* Developed and tracked against an aggressive 3-year financial operating plan.
* Completed initial software product, implemented through beta phase, brought product to market, and generated material revenue within a 12 month period.
* Defined and executed a comprehensive capital-formation plan.
* Received funding from strategic industry player.
* Implemented ongoing management strategy sessions to develop and refine company mission and product roadmap.
* Successfully completed exit strategy by selling company to largest paper mill in the world – International Paper.
Vice President of Marketing

MTI

(Privately Held; Information Technology and Services industry)

1994 — 2000 (6 years )

* Developed and managed a worldwide marketing organization of 15 professionals to support high-growth computer storage solutions business.
* Coordinated all aspects of marketing, including requirements definition, competitive analysis, management of vendor relationships, pricing strategy, product launch, sales training/support and end-of-life transition.
* Managed all marketing communications activities including literature, trade shows, advertising, direct mail, road shows and internet/intranet management.
* Responsible for all public relations activities including press releases, press tours and all communication with trade press and research firms.
* Responsible for strategic plan to create competitive advantage in key markets.
Director of Marketing

MAI Basic Four

(Public Company; Information Technology and Services industry)

1988 — 1994 (6 years )

* Responsible for managing all marketing activities within North America.
* Defined market requirements, competitive analysis and pricing proposals.
* Generated sales and marketing documentation and collateral.
* Coordinated product launch activities.
* Designed new product launch procedures, reducing time to market by > 50%.
* Responsible for developing and maintaining all OEM partnerships.

Kevin Liebl’s Education

Pepperdine University

MBA , Business Administration , 1988 — 1990
University of California, Irvine

BA , Information and Computer Science , 1983 — 1987

Additional Information

Kevin Liebl’s Websites:

Kevin Liebl’s Interests:

* Spending time with my family * Cycling - I have both road and mountain, but lean heavily toward roadbikes * Part-time blogger on marketing and social networking

Kevin Liebl’s Groups:

Mr. Liebl has been a member of the American Marketing Association, the American Electronics Association, a founding member of the Storage Networking Industry Association, the Fibre Channel Industry Association, the RAID Advisory Board, and the SCSI Trade Association. He is also a noted industry speaker and is well published in both business and industry publications.

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