Kevin Lare

Current

• Marketing and Business Development Consultant at Otay Mesa Chamber of Commerce

Past

• Product Manager at Universidad CNCI (subsidiary of Avalanz)
• Director of Sales and Operations, US-Mexico Border Market at TV Azteca Noreste (subsidiary of Avalanz)
• Global Account Manager at Avaya

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Education

• Instituto Tecnológico y de Estudios Superiores de Monterrey
• University of Cincinnati

Recommended

4 people have recommended Kevin

Connections

63 connections

Industry

Marketing and Advertising

Websites

• Photoblog

Kevin Lare’s Summary

•Sales and Marketing Executive with a proven track record of achieving goals and generating revenue in both business-to-business and business-to-consumer environments
•Skilled in leveraging technology solutions to increase sales and reduce costs
•International experience including the sale and deployment of multinational networking applications and four years of living abroad for MBA studies and management positions
•Bilingual: English/Spanish

Kevin Lare’s Specialties:

*Development and implementation of sales and marketing strategies
*Leading geographically dispersed teams
*Competitive analysis and strategy development
*Formation of partnerships and alliances
*Multichannel sales management
*Multicultural marketing and brand development
*Technology solutions to accelerate business growth and reduce costs (VoIP, call centers, CRM, BI)

Kevin Lare’s Experience

• Marketing and Business Development Consultant

  Otay Mesa Chamber of Commerce

  (International Trade and Development industry)

  2009 — Present (less than a year)

  •Engaged by San Diego’s Otay Mesa Chamber of Commerce to complete a 5-month project of managing the marketing and operations of their 2009 MEXPORT trade show (the region's largest expo for suppliers to manufacturers in Southern California and Baja California, Mexico)
  •Doubled early exhibitor booth sales through new and innovative bilingual electronic media and print marketing campaigns
  •Developed and presented “Web Toolbox” seminar to educate chamber members on how to leverage internet resources and other technologies to market and grow their businesses
  •Led initiatives as part of the chamber’s marketing committee including the use of new communication tools and membership marketing campaigns.

• Product Manager

  Universidad CNCI (subsidiary of Avalanz)

  (Education Management industry)

  2007 — 2008 (1 year)

  •Developed a new national program for one of Mexico’s largest educational services chains
  •Created the branding and marketing to support the program launch in 100 company-owned and franchise locations
  •Negotiated and formed alliances with providers
  •Designed training programs, e-learning courses, and web collaboration tools for national sales force
  •Increased sales results over the previous program by 100%

• Director of Sales and Operations, US-Mexico Border Market

  TV Azteca Noreste (subsidiary of Avalanz)

  (Broadcast Media industry)

  2006 — 2007 (1 year)

  •Developed strategies that increased regional sales by +40% for the largest affiliate of one of Mexico’s leading television networks
  •Led change initiatives to realign regional sales teams to better compete in local markets
  •Created new region-specific marketing for sales to regional and national accounts in Mexico and the US
  •Performed and presented detailed analysis of the market and competitive environment
  •Formed partnerships and alliances with US-based companies and initiated new business opportunities

• Global Account Manager

  Avaya

  (Privately Held; 10,001 or more employees; AV; Telecommunications industry)

  1998 — 2004 (6 years)

  •Sold multi-million dollar enterprise voice and data communication networks supporting sites in the United States, Mexico, the Philippines, Canada, India, Barbados, and the United Kingdom
  •Organized and led geographically dispersed teams of specialists and engineers to support complex CRM and BI software solution sales
  •Analyzed business requirements to recommend strategies and solutions for solving business challenges faced within clients’ organization
  •Directed multichannel international teams during complex global sales proposals and project implementations
  •Negotiated contract terms with clients for product sales and long-term services agreements
  •Served as consultant in multi-site, offshore and near-shore Voice Over IP call center designs and implementations
  •Won a $2.3 million services contract supporting 30 contact centers as part of a highly competitive services sale
  •Awarded “Achievers’ Club” status multiple years in recognition of sales leadership

Additional Information

Kevin Lare’s Websites:

• Photoblog