Kevin Cox

Current

• Senior Director at SAP AG

Past

• Vice President, Director of Strategy & Integrated Marketing at Doremus & Company, San Francisco
• Account Director at THINK New Ideas, San Francisco & Los Angeles
• Manager Integrated & Interactive at EURO RSCG, Singapore

• Director Client Service Interactive, Account Supervisor IBM Software at Ogilvy & Mather, Singapore
• Account Executive, IBM & American Express at Ogilvy & Mather, New York
• Account Coordinator at DDB Needham, New York

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Education

• Thunderbird School of Global Management
• USC

Recommended

4 people have recommended Kevin

Connections

241 connections

Industry

Marketing and Advertising

Kevin Cox’s Summary

Global marketing executive passionate about technology. Directed many facets of communications from advertising to direct mail to Internet application and sales tool development. Founded and built two interactive agencies. Worked for many well known technology and consumer brands here in the US, Europe, Asia and worldwide. Experience has primarily been on the agency side but the last five years have been working for SAP AG on the client side. Straightforward and unpretentious--relying on deeds not words.

Kevin Cox’s Experience

• Senior Director

  SAP AG

  (Public Company; SAP; Computer Software industry)

  December 2003 — Present (6 years )

  Designated SAP Top Talent; rated in the 10% of highest performing employees at SAP
  
  Responsible for successively greater global marketing programs and campaigns: SAP NetWeaver (2003-2005), SAP application portfolio and technology platform (2006-2007), C-level buying center programs (2007-2009), and BusinessObjects (2007-2009)
  
  Responsible for global field marketing integration of acquired companies: BusinessObjects, OutlookSoft, Pilot, Virsa
  
  Additional marketing responsibilities for SAP Developer Network (2005-2007), SAP TechEd (2005-2007), Project Move ERP Upgrades, field marketing launch of SAP ERP 2006, Global Leadership Program (strategic customer council 2007), and Premiere Customer Network (special marketing program to top 200 accounts in 2009)

• Vice President, Director of Strategy & Integrated Marketing

  Doremus & Company, San Francisco

  (Public Company; 51-200 employees; OMC; Marketing and Advertising industry)

  December 1999 — May 2003 (3 years 6 months)

  Group Account Director: Amdocs ClarifyCRM, Check Point, Foundry Networks, Fujitsu Softek, Fujitsu Technology Solutions, NetLedger, Salesforce.com, SGI, SeeBeyond, Tektronix
  
  Lead strategy development, direct marketing & interactive practice for all accounts – approx. 50% of agency annual revenue
  
  Developed qualitative and quantitative research strategies for brand and response communications
  
  Managed, directed and trained integrated advertising and direct marketing account team
  
  Lead integrated marketing new business pitches --wins included: Autodesk ($5MM), Amdocs ($3MM), Commerce One ($10MM), Foundry Networks ($9MM), CIENA ($4MM), Fujitsu Softek ($4MM), Salesforce.com ($2MM), SeeBeyond ($1MM), NetLedger ($1MM), Fujitsu Technology Solutions ($1MM)
  
  Responsible for all compensation & staffing proposals

• Account Director

  THINK New Ideas, San Francisco & Los Angeles

  (Public Company; 11-50 employees; Marketing and Advertising industry)

  October 1998 — December 1999 (1 year 3 months)

  Accounts included: Conxion, Critical Path, LawOnline, Tony Stone International, Micrografx
  
  Directed research and development of new brand positioning for ISP, Conxion--print, website, collateral
  
  Managed the development of branding and naming architecture for Critical Path and 30+ products
  
  Developed e-commerce strategy and directed development of web portal for comprehensive legal services, LawOnline.com
  
  Directed development of a new branding architecture for the launch of a new line of business graphics software products -- naming, corporate identity, print advertising, brochures, packaging and channel collateral
  
  Responsible for managing design and maintenance of international Micrografx Web sites for Australia, France, Germany and UK

• Manager Integrated & Interactive

  EURO RSCG, Singapore

  (Public Company; 51-200 employees; 12188; Marketing and Advertising industry)

  March 1998 — October 1998 (8 months)

  Directed integrated advertising and direct mail campaigns targeting large corporate customers for Dell regionally across ASEAN
  
  Responsible for directing regional advertising and for In Focus and Volvo Cars across Asia
  
  Responsible for developing retail promotions, channel marketing and interactive programs across Asia-Pacific for Iomega

• Director Client Service Interactive, Account Supervisor IBM Software

  Ogilvy & Mather, Singapore

  (Public Company; 51-200 employees; WPP; Marketing and Advertising industry)

  March 1997 — February 1998 (1 year )

  Founded O&M Interactive office with clients Guinness, IBM, Lotus, Cadence Design Systems & SAP
  
  Created event-specific website for Lotus Asia-Pacific’s Malaysian cause-related marketing Web design contest
  
  Developed first ever Web-based, direct sales shopping experience for IBM PC
  
  Developed database-driven, transactional website for Cadence Design Systems allowing country managers to handle registration for training seminars remotely through the Web for all Asian countries
  
  Responsible for development and execution of integrated direct response advertising and direct mail campaigns across ASEAN & India for IBM software: DB2, Lotus Domino, Lotus SmartSuite & Tivoli
  
  Responsible for developing special Lotus cross-promotional advertising and direct mail campaigns with partners DEC, IBM, and Compaq
  
  Developed advertising and collateral for Lotus sponsorships of Passages Golf Tournament
  
  Won John Caples for direct marketing program for Tivoli Software in ASEAN in 1998

• Account Executive, IBM & American Express

  Ogilvy & Mather, New York

  (Public Company; 501-1000 employees; WPP; Marketing and Advertising industry)

  August 1994 — March 1997 (2 years 8 months)

  Responsible for development and execution of worldwide advertising for IBM software products: MQSeries, Networking Hardware & Software, OS/2, Tivoli and VoiceType
  
  Developed and executed of integrated worldwide campaigns for the launch of OS/2 Warp 4 and Warp Server in 20+ countries generating 60,000+ sales leads and winning a gold EFFIE award from the AMA for most effective technology marketing; significant components of campaign included global advertising, direct mail, and multi-media CD-ROM in 12 languages
  
  Led development of print campaign for VoiceType in 6 countries; beat sales goals by 50% in first two months
  
  Developed integrated newspaper, radio and, point-of-purchase campaign for AmEx's Charge Against Hunger promotion for over 1,400 different retailers; over $100,000 raised for Share Our Strength charity
  
  Developed and executed national co-op programs for Tele-charge, Metropolitan Opera, Chevy's Fresh Mex Restaurant and Delta SkyMiles Card

• Account Coordinator

  DDB Needham, New York

  (Public Company; 501-1000 employees; OMC; Marketing and Advertising industry)

  May 1993 — August 1994 (1 year 4 months)

  Managed budgets, competitive analysis and traffic for James River, Seiko and Johnson & Johnson

Kevin Cox’s Education

• Thunderbird School of Global Management

  MBA , Marketing , 2002 — 2004

  Activities and Societies:

  Specialization in Latin American business
  Spanish

• USC

  BA , Marketing , 1987 — 2001

Additional Information

Kevin Cox’s Interests:

Speaking engagements: Dell Computers E-commerce Seminar-Kuala Lumpur 1998, Direct Marketing Association Business-to-business E-commerce Seminar-San Francisco 1999, Industry spokesperson on Internet marketing in Asia: Asia Business News (cable), CNBC (cable), Media Magazine (press) 1998 Very computer literate Conversational Spanish, learning German Accomplished scuba diver (Advanced Open Water PADI), sailor (US Certified) & snowboarder

Kevin Cox’s Groups:

Board Member of the International Advertising Association’s West Coast Chapter

•    International Advertising Association/West
•    The Ogilvy Group
•    SAP EcoHub: Online Solution Marketplace
•    BI Forum
•    SDForum

Kevin Cox’s Honors:

Winner of Gold EFFIE award from American Marketing Association for most effective technology marketing of OS/2 Warp Server in 1997

Won John Caples for direct marketing program for Tivoli Software in ASEAN in 1998