Kevin Broom

Current

Director of Media Relations at Recreation Vehicle Industry Association

Past

Director, Communications at American Forest & Paper Association
Writer/Editor at American Insurance Association
Communications Associate at Physician Insurers Association of America

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Education

Old Dominion University
Langley High School
Fishburne Military School

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Recommended

5 people have recommended Kevin

Connections

166 connections

Industry

Public Relations and Communications

Websites

Kevin Broom’s Summary

Media Spokesman • Strategic Communications Advisor • Publications • Internet and E-Communications Technology • Social Media • Writing • Editing • Oral Presentation • Issues Management • Crisis Communications

Kevin Broom’s Specialties:

Kevin Broom’s Experience

Director of Media Relations

Recreation Vehicle Industry Association

(Privately Held; 51-200 employees; Public Relations and Communications industry)

May 2006 — Present (3 years 3 months)

The Recreation Vehicle Industry Association (RVIA) represents companies producing approximately 98 percent of all RVs made in the US. Duties include:

• Setting priorities, and establishing and managing the PR department’s $1.6 million budget.
• Supervising staff and public relations agencies.
• Advising senior executives on communications strategies, including crisis management.
• Managing communications strategies for public affairs issues.
• Media spokesman for the $14.7 billion recreation vehicle industry.
• Developing and implementing RVIA’s social media and e-communications initiative.
• Overseeing writing and revision of news releases, fact sheets, scripts, articles, brochures and speeches.
• Writing, editing and producing a major presentation given annually at the National RV Trade Show. The show is popular within the industry — attended by more than 1,200 in 2007 despite the 6:30 a.m. start time.
Director, Communications

American Forest & Paper Association

(Non-Profit; 51-200 employees; Paper & Forest Products industry)

November 1999 — June 2006 (6 years 8 months)

AF&PA is the national trade association of the forest, paper, and wood products industry. Was senior speechwriter and ghostwriter for association and industry executives. Skills and duties include:

• Expert translator of complex ideas into compelling messages.
• Accomplished writer and editor with notable success composing cogent, accurate and comprehensible communications products.
• Senior editor on all publications.
• First project with AF&PA was an annual report, which won the ASAE Gold Circle Award.
• Led collaborative working teams to develop and maintain effective relationships with press, members of Congress, and both internal and external colleagues.
• Developed and implemented goal-oriented communications strategies, which included working with White House officials, members of Congress, other government officials and corporate executives.
• Effective manager of budgets and resources, with a record of bringing projects in under budget.
Writer/Editor

American Insurance Association

(Non-Profit; 51-200 employees; Insurance industry)

1997 — 1999 (2 years)

The American Insurance Association (AIA) is the leading property-casualty insurance trade organization, representing 350 insurers that write more than $123 billion in premiums each year. As writer/editor, wrote edited and designed AIA's signature publication — a twice-monthly newsletter distributed to association members, state and federal lawmakers and regulators, and media. Notable skills and accomplishments:

• Expanded distribution of the newsletter to include international insurance executives.
• Wrote and edited congressional testimony, op-eds, speeches, and magazine and newspaper articles.
• Reduced newsletter production expenses 15% by negotiating with printers to receive a discount in exchange for a one-year contract.
Communications Associate

Physician Insurers Association of America

(Public Relations and Communications industry)

1995 — 1997 (2 years)

The Physician Insurers Association of America (PIAA) is a trade association of medical malpractice insurance companies owned and operated by doctors and dentists. As Communications Associate, assisted in managing PIAA public relations and marketing initiatives.

* Wrote, edited and designed an internationally-distributed quarterly newsletter.
* Wrote and edited op-eds, and magazine and newspaper articles.
* Wrote, edited and oversaw design of marketing materials.
* Reduced association printing expenses 30% by directing all printing needs to a single printer and negotiating longer-term contracts.

Kevin Broom’s Education

Old Dominion University

BA , English , 1988 — 1992

Activities and Societies:

Mace & Crown Newspaper
Langley High School

1986 — 1988
Fishburne Military School

1982 — 1985