Marketing Communications Professional
Greensboro/Winston-Salem, North Carolina Area
- Current
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- Owner at Keystone Marketing Communications
- Strategic Information Specialist at Greensboro Transit Authority and Greensboro Department of Transportation
- Past
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- Marketing/Campaign Manager at United Way of Rockingham County
- Account Executive at Various Radio Stations
- Educator/Counselor at Sickle Cell Association of the Piedmont
- Copywriter at WZFX Radio
- Education
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- Lucas Travel School
- North Carolina Agricultural and Technical State University
- Connections
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20
connections
- Industry
- Marketing and Advertising
- Websites
Kevin Elwood’s Summary
Kevin Elwood’s Specialties:
Marketing, Public Relations, Advertising, Web Design, Logo Design, Desktop Publishing, Promotional Items, Adobe Dreamweaver, Flash, Illustrator, InDesign, Photoshop
Kevin Elwood’s Experience
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Owner
Keystone Marketing Communications
(Marketing and Advertising industry)
January 2007 — Present (2 years 7 months)
A full-service marketing company offering marketing consulting and custom marketing plans, website development, logo and graphic design, advertising placement, copywriting and design, promotional products and more.
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Strategic Information Specialist
Greensboro Transit Authority and Greensboro Department of Transportation
(Government Administration industry)
May 2004 — Present (5 years 3 months)
-Provide internal and external communications functions, consulting with division managers on marketing needs.
-Provide print and broadcast advertising placement, design and copywriting.
-Develop and maintain working relationships with local media, issuing press releases and serving as spokesman when needed.
-Collaborate with other local and state transportation organizations and partner institutions on strategic communications projects.
-Produce department newsletter and other print materials.
-Organize, publicize and execute special events.
-Implemented standalone websites and conducted departmental conversion to CMS website
-Serve as marketing lead on priority transportation communication projects such as Higher Education Area Transit (HEAT) college-based transit program. -
Marketing/Campaign Manager
United Way of Rockingham County
(Non-Profit Organization Management industry)
April 1999 — May 2004 (5 years 2 months)
-Managed overall marketing and communications for non-profit agency.
-Managed volunteer committee supporting agency communications.
-Developed and maintained agency’s first website.
-Created and disseminated press releases and penned weekly newspaper column.
-Drafted, designed and produced newsletters and print materials.
-Wrote and produced video and audio materials and hosted local radio show.
-Produced advertising for newspaper, billboard and other media.
-Coordinated special events including annual meetings and campaign kickoffs.
-Initiated crisis response when needed by negative local or national publicity.
-Consulted with member agencies on communications and marketing needs. -
Account Executive
Various Radio Stations
(Broadcast Media industry)
1995 — 1999 (4 years)
Served as Account Executive at radio stations WZFX and WAZZ in Fayetteville, WJMH in Greensboro and WXRA in Winston-Salem.
-Formulated marketing plans for local and regional advertisers and their respective agencies while integrating the benefits of radio advertising.
-Worked with business owners and advertising/marketing managers to increase use of radio.
-Developed and delivered written and oral presentations supporting use of radio advertising.
-Created effective radio scripts for commercial and public service announcements.
-Established mutual partnerships for cross-promotions between clients. -
Educator/Counselor
Sickle Cell Association of the Piedmont
(Non-Profit Organization Management industry)
September 1996 — March 1998 (1 year 7 months)
-Conducted community outreach in various venues including health fairs and other community-based events.
-Initiated and conducted educational sessions on Sickle Cell Disease with area schools, civic groups, employers and medical facilities.
-Implemented marketing techniques to increase exposure of agency to public and funders.
-Organized special events for clients and volunteers.
-Advocated for clients in schools and hospitals, referring for follow-up services when needed. -
Copywriter
WZFX Radio
(Broadcast Media industry)
June 1988 — September 1989 (1 year 4 months)
Scripted commercial, promotional and public announcements for recording and airing on radio station.
Kevin Elwood’s Education
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Lucas Travel School
Certificate of Completion , Travel Agent, Hospitality Services , 1997 — 1997
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North Carolina Agricultural and Technical State University
Marketing , Marketing, Advertising, Communications , 1988 — 1993
- Activities and Societies:
- Volunteer and Announcer, WNAA-FM
Additional Information
Kevin Elwood’s Websites:
Kevin Elwood’s Interests:
family, travel, sushi, bass guitar, NASCAR
Kevin Elwood’s Groups:
Member, Public Relations Society of America
Past Vice-President of PR, Public Relations Society of America Tar Heel Chapter
Past Member, Leadership Rockingham Advisory Committee
Volunteer, Chrysler Classic of Greensboro
Past Volunteer, WNAA-FM Greensboro
Past Volunteer, WFSS-FM Fayetteville
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Adobe Software Users -
PRSA Tar Heel Chapter -
NC A&T State University Alumni
Kevin Elwood’s Honors:
2006 PRSA Tar Heel Outstanding PR Award (GTA Dump The Pump Campaign)
2006 American Public Transportation Association AdWheel Award (website) www.rideheat.com
Graduate, Leadership Rockingham
Kevin Elwood’s Contact Settings
Interested In:
- consulting offers
- expertise requests
- business deals
- getting back in touch
