Kevin Duy

Current

• Copywriter at Summit Marketing
• Owner at 367Creative.com

Past

• Copywriter at Build-A-Bear Workshop, Inc.

Education

• Webster University

Connections

87 connections

Industry

Marketing and Advertising

Websites

• My Company

Kevin Duy’s Experience

• Copywriter

  Summit Marketing

  (Privately Held; Marketing and Advertising industry)

  March 2007 — Present (2 years 10 months)

  • Create and develop concepts to strategically position a wide variety of clients and products.
  • Write clear, concise and targeted copy for high-impact direct mail packages, interactive media, print ads, video scripts, promotional collateral, newsletters, magazine articles and the web.
  • Present and explain creative concepts to clients in a group meeting environment.
  • Meet with new and current clients to build a strong relationship and gain a clear understanding of their goals and objectives.
  • Pitch promotional and marketing campaign concepts to potential new clients.
  • Work openly with art directors to ensure concepts stay on target.
  • Current and past client list includes: United States Army, Applebee’s, Lowe's, Conseco Insurance, Tide Dry Cleaners, ProSource Wholesale Floor Coverings, The Salvation Army, Lenders One, GreenEarth Cleaners, Sunnen Product Company, National Wood Flooring Association, Country Living Association and Calistoga Cellars Wine & Winery.

• Owner

  367Creative.com

  (Partnership; 1-10 employees; Apparel & Fashion industry)

  August 2006 — Present (3 years 5 months)

  Release your inner retro-rocker with hilarious shirts from 367Creative.com. Choose from over 100 funny and insightful statements like: “I don’t smoke, but I carry a lighter just in case a power ballad breaks out.” Or, “I’m sleeping with the lead singer, but you probably are too.” Nothing captures the humor and attitude of the rock & roll scene like shirts from 367Creative.com
  
  Check out a few other popular sellers:
  - “Didn’t I bang you at Rockstock ’87?”
  - “Hey drummer. Put your shirt back on!”
  - “I miss my mullet.”
  
  Shirts from 367Creative.com poke fun and pay tribute to rockers everywhere. There’s a rocker inside all of us. Release yours with shirts from www.367Creative.com

• Copywriter

  Build-A-Bear Workshop, Inc.

  (Public Company; 1001-5000 employees; BBW; Retail industry)

  August 2004 — March 2007 (2 years 8 months)

  • Wrote branded promotional copy for all marketing materials including: direct mail, e-mail, print ads, promotional pieces, store signage, newsletters, product catalogs, radio spots, product descriptions and all content for company website - www.buildabear.com and more.
  • Thrived in a high-pressure deadline driven environment.
  • Worked side-by-side with graphic designers to create branded well-communicated finished pieces.
  • Proofed and edited all copy ensuring proper grammar and usage of company owned trademarks.
  • Wrote and adapted copy to apply to consumers in the U.S., Canada, United Kingdom and Ireland.
  • Created multiple versions of marketing collateral for over 300 stores worldwide.

Kevin Duy’s Education

• Webster University

  BA , Advertising/Marketing Communications , 1995 — 1999

  Activities and Societies:

  NCAA Baseball

Additional Information

Kevin Duy’s Websites:

• My Company

Kevin Duy’s Groups:

Ad Club of St. Louis

•    LinkedWorking St. Louis
•    Creative Intensive Network - For All Advertising Creatives
•    Copywriter's Guild

Kevin Duy’s Honors:

Business Marketing Association
2009 Targeted Advertising and Marketing (TAM) Awards:
BEST-IN-CLASS AWARDS
• Business Meetings/Events: U.S. Army I. A.M. STRONG Concert Tour Sponsorship
• Full Page Advertising: Conseco Insurance "Ducks"

GOLD AWARDS
• Single Printed Mailing Piece: U.S. Army A Hero’s Calling “Camouflage”
• Electronic Direct Marketing: U.S. Army A Hero’s Calling Motion Graphics
• Logos or Trademarks: U.S. Army A Hero’s Calling Logo
• Brochure: U.S. Army A Hero’s Calling Brochure

SILVER AWARDS
• Campaign: U.S. Army A Hero’s Calling Campaign
• Online Advertising: U.S. Army A Hero’s Calling Online Ads
• Linear Exhibit: U.S. Army A Hero’s Calling Booth
• Business Meeting/Event: U.S. Army I. A.M. STRONG 2009 Summit
• Website Development with Ecommerce: U.S. Army I. A.M. STRONG Support Site


Retail Advertising Conference
2007 Small Multi-Media Campaign Silver Winner

Kevin Duy’s Contact Settings

Interested In:

• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch