Kevin Doory

Current

Search Engine Marketing at XIGroup

Past

Search Engine Marketing at FSI Holding
Wholesale Account Manager at Dream House Mortgage
Financial Specialist at Wachovia Bank

Senior Account Manager at MBNA

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Education

Loyola Blakefield
University of Maryland College Park

Recommended

2 people have recommended Kevin

Connections

109 connections

Industry

Marketing and Advertising

Websites

Kevin Doory’s Summary

I am a Search Marketing professional with core competencies in both Search Engine Optimization (SEO) & Pay Per Click (PPC). I have been working within SEM for almost 4 years. Currently I develop the search strategy for clients for both paid and organic. I work closely with our website design team and development team during inception, design and development of a website, as well as on-going maintenance. I provide Search Engine Marketing (SEM) recommendations for sales team, to help reach our client's goals. I am also experienced with brand management through Social Media avenues such as Facebook and Twitter.

Kevin Doory’s Specialties:

SEO, PPC, Google Analytics, Google Adwords Qualified Professional

Kevin Doory’s Experience

Search Engine Marketing

XIGroup

(Internet industry)

November 2007 — Present (2 years 1 month)

-Search Engine Optimization (SEO) recommendations both -On-Page and Off-Page for Automotive Dealer clients
-Responsible for Title/META tag creation for client’s sites, Content creation, Linking strategies, and site architecture
-Continuous improvement of processes and team working, content partnerships, linking partnerships, & customer issues
-Optimize sites for Geo-targeting using geo-sitemaps, Yahoo Local, Google Local
-Project manager responsible for website analysis, research and recommendations In-house SEO for XIGroup websites

-Manage Pay-Per-Click (PPC) portfolio for over 50 individual clients
-Keyword development, creative, landing page selection, campaign optimization, reporting, testing, optimization, and analysis.
-Analyze and report on key metrics for PPC campaigns in Google, Yahoo, and MSN
-Manage to predefined budget requirements and efficiency targets
-Translate analytical findings into concise business actions and recommendations to enhance overall client search marketing goals and objectives
Search Engine Marketing

FSI Holding

(Privately Held; 51-200 employees; Marketing and Advertising industry)

January 2006 — November 2007 (1 year 11 months)

Responsible for Search Engine Optimization, updates and new strategies
Developing and Improving websites to enhance natural search rankings
Development of landing pages
Work with web design team to maintain SEO standards
Project manager responsible for website analysis, research and recommendations
Keyword research and content integration, metatags, page and title descriptions and site architecture
Create and manage Pay Per Click including Google, Yahoo, and MSN
Wholesale Account Manager

Dream House Mortgage

(Banking industry)

April 2005 — January 2006 (10 months)

Originate loans servicing all 50 states
Managed pipeline on average of 2 million dollars
Responsible for obtaining new brokers
Assist in development of new campaigns and distribute material to existing and new client base
Financial Specialist

Wachovia Bank

(Public Company; 10,001 or more employees; WB; Banking industry)

August 2004 — March 2005 (8 months)

Prospect and identify qualifying leads for existing customers
Strengthen and develop new business with existing customers
Provide financial consulting to existing customers and assess their long term financial goal
Senior Account Manager

MBNA

(Public Company; 10,001 or more employees; KRB; Banking industry)

January 2002 — August 2004 (2 years 8 months)

Manage Sports and Entertainment portfolio loan losses
Manage monthly portfolios of $8 million to $20 million
Help Customers to manage personal loans, arranging special programs
Identify and refer risky accounts, including possible fraud

Kevin Doory’s Education

Loyola Blakefield

1991 — 1995
University of Maryland College Park

Additional Information

Kevin Doory’s Websites:

Kevin Doory’s Groups:

LinkedSEO
Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
Online Advertising Professionals
MBNA People
Dominion Enterprises
Mac Users
Loyola Blakefield High School Alumni Association
MBNA Used 2 Be
Search Engine Roundtable
Maryland Internet Marketers
#Twakeup Cast & Crew