Kevin Doohan

Current

• Director, Interactive Marketing & CRM at ConAgra Foods

Past

• Director, Marketing at Intuit Corporation (Digital Insight)
• Director, Enterprise Products at move.com
• Director, Customer Experience at Realogy Corporation (Cendant)

1 more...

Education

• Northeastern University
• Rochester Institute of Technology

Recommended

24 people have recommended Kevin

Connections

500+ connections

Industry

Internet

Websites

• kevindoohan.com
• conagrafoods.com

Kevin Doohan’s Summary

I am the leader of digital marketing strategy at ConAgra Foods. What this means in practice is that I have responsibility for understanding the changing digital marketing landscape and setting the digital marketing agenda for our brands and initiatives. I am also the leader of a team of talented digital marketers at ConAgra Foods who are responsible for developing strategic digital marketing plans for individual consumer brands, for executing the plans, and for incorporating a process of measurement, learning, and change.

I've been in interactive marketing for a long time (11+ years) and I'm as passionate about the opportunity ahead today as I was when I started. All marketing is rapidly becoming digital. The compelling opportunity today is to take the best of brand marketing, combine it with direct marketing and PR best practices, and to launch incredibly relevant consumer programs. Today's technology enables us to market with precision at scale. We are no longer in a marketing environment where whoever yells the loudest wins. Precision *and* scale are required for a company like ConAgra Foods to succeed in the future.

My website is accessible at http://www.kevindoohan.com or you can just Google me to find out more. My life is pretty well documented online...a result of how important being digitally connected is for me...

Kevin Doohan’s Specialties:

interactive marketing, digital marketing, interactive strategy, digital strategy, consumer packaged goods, CPG, online marketing, interactive marketing, online advertising, advertising, ROMI measurement, online promotions and couponing, email marketing, consumer acquisition, online lead conversion, consumer database management, database marketing, precision marketing

Kevin Doohan’s Experience

• Director, Interactive Marketing & CRM

  ConAgra Foods

  (Public Company; 10,001 or more employees; CAG; Food Production industry)

  January 2005 — Present (3 years 10 months)

  Lead all interactive marketing strategy and execution at ConAgra Foods. Websites, advertising, email marketing, promotions, online coupons are all managed by my group. Manage relationships with several approved interactive agencies and interactive marketing spend across the enterprise.
  
  Launched first ever multi-brand email program (www.simpleanddelicious.com) and grew consumer database to millions of engaged consumers. Collaborate with consumer insights team to establish ROI models and benchmarks for interactive programs. Educate the organization about the advantages of interactive marketing and appropriate strategies and tactics depending on brand marketing objectives.

Kevin Doohan’s Education

• Northeastern University

  MBA, Marketing, September 1994 — June 1996

• Rochester Institute of Technology

  BS, Graphic Arts & Marketing, September 1988 — June 1992

  Activities and Societies:

  Phi Sigma Kappa

Additional Information

Kevin Doohan’s Websites:

• kevindoohan.com
• conagrafoods.com

Kevin Doohan’s Interests:

precision marketing, golf, reading, boston red sox, philadelphia eagles, grateful dead