LinkedInKevin Yu

Kevin Yu

Co-founder & CTO at Socedo

Greater Seattle Area
  1. Microsoft,
  2. Avanade Consulting
  1. University of Washington
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University of Washington

University of Washington

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Kevin is passionate about developing new technology products that empower individuals and businesses. With his deep engineering know-how and business savvy, he has built a track record of innovating and taking a product from conception through execution to successful release.


Co-founder & CTO

– Present (2 years 8 months)Greater Seattle Area

Socedo helps businesses discover high quality prospects and qualify them via automated workflow.

We're hiring for Marketing Manager/Director and marketing intern positions. Check out

Senior Program Manager

(2 years)Redmond, WA

Led cross-function team to design, develop and light up features in SQL Azure/Cloud database project.

Sr. Software Development Manager

(2 years 4 months)

• Responsible for the development and production of customer-facing engineering portfolio that manages Microsoft's global volume licensing entitlement programs, including Software Assurance benefits, MSDN subscriptions and Online Services (Office Live, Windows Azure etc.)
• Led the development group in project planning, requirement definition, design, implementation, stabilization and go-live engineering life cycle
• Responsible for development team's hiring, mentoring, team building and performance management

Solution Architect

Avanade Consulting
(1 year 3 months)

• Led a team to collect business requirements and design future-state product activation enterprise services for a major software company
• Applied Accenture’s Incentive & Compensation Management (ICM) industry best practice in designing new channel partner incentive marketing program and solution framework
• Regularly participated in formulating responses to Request for Proposals and presenting the proposal to clientele’s senior management team
• Member of the PacWest Leadership team sharing the responsibilities of regional business development, capability building, solution delivery and performance management

Solution Architect

(1 year 2 months)

• Led cross-group efforts to analyze requirements and design security framework, workflow architecture and service layer abstraction for Microsoft's new global volume licensing platform
• Worked as a part of a team that researched volume licensing current-state architecture and designed future-state architecture for CIO's mid-year review
• Conducted risk assessment for Microsoft Software Assurance (SA) Benefits, Online Services (OLS) etc. enterprise projects

Software Design Engineer / Lead

(7 years 5 months)

• Worked as part of a team to incubate and develop BizTalk Server's Business Activity Monitoring (BAM), SQL Reporting Services, Visual Studio.Net's Enterprise Framework and Office 2000's WordMail features
• Led a team to design and implement BAM’s v1 dynamic OLTP and OLAP infrastructure that tracks BizTalk messaging using C#, SQL, XML/XSL, SSAS, SSIS and web services
• Designed and implemented SQL Reporting Services navigation feature using C#, ASP.Net, T-SQL, XML/XSL, HTML/DHTML and JavaScript
• Designed and implemented the WebDAV (Distributed Authoring and Versioning) APIs, the web part store and the security system using C#, SQL and Windows security APIs
• Co-filed "Self-Maintaining Real-Time Aggregation" and "Distributed Navigation Business Activity Data" patents
• Advised Reuters, Intel, Nationwide Insurance, Telus, Marks & Spenser etc. on BizTalk/BAM solution design
• Member of BizTalk Server's executive briefing team


  1. English

    Native or bilingual proficiency
  2. Chinese

    Native or bilingual proficiency

Volunteer Experience & Causes

Opportunities Kevin is looking for:

  • Joining a nonprofit board
  • Skills-based volunteering (pro bono consulting)

Causes Kevin cares about:

  • Arts and Culture
  • Children
  • Economic Empowerment
  • Education
  • Science and Technology

Organizations Kevin supports:


  • Web Development
  • Software Development
  • Enterprise Software
  • Entrepreneurial Startups
  • Entrepreneurship
  • Web Services
  • Agile Methodologies
  • SDLC
  • Solution Architecture
  • C#
  • Microsoft SQL Server
  • Architecture
  • Cloud Computing
  • .NET
  • Architectures
  • Management
  • Visual Studio
  • Web Applications
  • Microsoft Technologies
  • Software Design
  • JavaScript
  • See 6+  See less


University of Washington


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