Kevin Brooks

Kevin Brooks

SVP Marketing at IQNavigator

San Francisco Bay Area

Current
Past
  • Vice President of Marketing at TrueDemand Software
  • Vice President of Marketing at Apexon, Inc. (now Symphony Software)
  • Director - Corporate Marketing at Ariba, Inc.
Education
  • Macalester College
Connections
373 connections
Industry
Computer Software
Websites

Kevin Brooks’s Summary

Someone who makes things happen right out of the gate. Created an entirely new product category, added more than $25 million to an enterprise sales pipeline and unified a corporate brand across international regions following a series of mergers and acquisitions. Cut teeth in analyst relations managing the successful turnaround of a high profile negative report affecting both valuation and sales. Early adopter and proponent of social networking for business benefit.


Kevin Brooks’s Experience

  • SVP Marketing

    IQNavigator

    (Privately Held; Computer Software industry)

    July 2009Present (5 months)

  • Vice President of Marketing

    TrueDemand Software

    (Privately Held; Computer Software industry)

    June 2007April 2009 (1 year 11 months)

    Launched the company’s first SaaS solution and created an award-winning website that fueled a dramatic surge in leads over a 6 month period, attracting new customers and fueling more than 300% growth in revenues in less than a year.

  • Vice President of Marketing

    Apexon, Inc. (now Symphony Software)

    (Computer Software industry)

    March 2006February 2007 (1 year )

    Re-launched the company to the market, led product management between releases and dramatically increased sales pipeline, leading to Apexon being named one of “10 Companies to Watch” in 2007 by Managing Automation Magazine.

  • Director - Corporate Marketing

    Ariba, Inc.

    (Public Company; ARBA; Computer Software industry)

    June 2000January 2006 (5 years 8 months)

    Led a diverse, global team with responsibility for strategic marketing programs, sales messaging, executive communications, public relations, analyst relations and advertising. A key position driving the success of the company's high-profile repositioning and turnaround as well as a series of strategic M&A and customer initiatives.

  • Director, Marketing

    Automatic Data Processing (ADP)

    (Public Company; ADP; Financial Services industry)

    January 1998May 2000 (2 years 5 months)

    Led a divisional marketing team with responsibility for sales and internal communications, public relations, events, online branding and strategic alliances. Hired, mentored, and supervised a cross-functional staff of 10.

  • Manager, Corporate Communications

    Iameter, Inc.

    (Hospital & Health Care industry)

    April 1996December 1998 (2 years 9 months)


Kevin Brooks’s Education

  • Macalester College

    B.A. , English , 19851989

    Activities and Societies:
    Graduating class commencement speaker;
    Student leader of publications typesetting & graphics business (10 employees)

Additional Information

Kevin Brooks’s Websites:

Kevin Brooks’s Groups:

Board Member: Golden Gate Philharmonic Youth Orchestra
Board Member: Ofstead & Associates
Alumnus: Santa Clara Vanguard Drum & Bugle Corps

  •    Ariba Alumni
  •    Linking Northern California
  •    Chief Marketing Officer (CMO) Network
  •    Macalester College
  •    Ariba
  •    Santa Clara Vanguard Alumni
  •    Forrester's Services & Sourcing Forum 2009

Kevin Brooks’s Honors:

Best of Issue Advertising Award - BusinessWeek
Outstanding Entrepreneur Award, Ofstead & Associates
Graduating Class Commencement Speaker, Macalester College


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