Online Marketing and Communications Consultant
Greater Seattle Area
- Current
-
- Principal / Consultant at Social Mallard LLC
- Past
-
- Director of Marketing & Partner Development at WebJunction/OCLC
- Sr. Marketing Manager at Microsoft - Windows Live
- Product and Community Marketing at Microsoft Corporation
- Senior Marketing Manager at Edifecs
- Marketing & Sales Manager at Valence Research
- Business Development Manager at Tactica Corporation
- Education
-
- University of Washington, Seattle - Business School
- University of Oregon
- Recommended
-
11 people have recommended Kevin - Connections
-
356
connections
- Industry
- Marketing and Advertising
- Websites
Kevin Briody’s Summary
I enjoy working with organizations and in roles that use community marketing - that intersection of PR, social media, and traditional grassroots outreach - to build lasting, valuable relationships with customers, partners, and the industry as a whole. From engaging user groups and meetups to cultivating customer evangelists to tapping the power of social tools, my goal is to develop effective programs that map to clear business objectives.
My 12 years of professional experience include work in both startups and large organizations, for- and non-profit, with a consistent focus on the technology industry.
Kevin Briody’s Specialties:
Influencer engagement, blog strategies, online/offline community marketing, marketing communications, and a fair bit of Wordpress.
Kevin Briody’s Experience
-
Principal / Consultant
Social Mallard LLC
(Marketing and Advertising industry)
February 2009 — Present (10 months)
Independent marketing consultant focused on aspects of community-focused marketing: social media, blogger engagement, and related topics. Recently completed projects include: social media case studies and whitepapers for a monitoring and measurement tools vendors, and iPhone app marketing to the mom blogger community. Currently working on social media analysis and engagement plans for consumer brands on contract through a wonderful agency.
-
Director of Marketing & Partner Development
WebJunction/OCLC
(Non-Profit; Libraries industry)
August 2007 — February 2009 (1 year 7 months)
*Drove all aspects of marketing and partner development efforts for a social enterprise which serves the library community. WebJunction provides an open online community for library staff and fee-based training and hosted Web services for organizations.
*Specific responsibilities for marketing communications, branding, pricing, demand generation, and sales management.
*Managed a team of five. -
Sr. Marketing Manager
Microsoft - Windows Live
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
November 2005 — July 2007 (1 year 9 months)
Developed and managed a community and influencer marketing plan for the emerging Windows Live set of products and services (Live.com, Search, Messenger, etc.).
-
Product and Community Marketing
Microsoft Corporation
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
August 1998 — November 2005 (7 years 4 months)
Lead US evangelism and engagement efforts targeting technical higher education students (CS, EE, IT, etc) for Microsoft, with a focuses on .NET platform, Visual tools, and related. Drove the Microsoft sponsorship of INETA (International .NET Association) through its launch and early growth.
Previously held marketing roles in US Developer Marketing and with the Windows Server (NT4/2000) team focusing on clustering products. -
Senior Marketing Manager
Edifecs
(Privately Held; 11-50 employees; Computer Software industry)
July 2000 — September 2001 (1 year 3 months)
Drove marketing communications, re-brand effort, and product marketing initiatives for an XML/EDI spec authoring and management software startup.
-
Marketing & Sales Manager
Valence Research
(Computer Software industry)
February 1998 — August 1998 (7 months)
Acquired by Microsoft August 1998.
Maker of Convoy Cluster Software, now known as Network Load Balancing in Windows Server. -
Business Development Manager
Tactica Corporation
(Computer Software industry)
June 1997 — January 1998 (8 months)
Company shut down 1998.
Led sales sourcing and business development across a seven state region.
Kevin Briody’s Education
-
University of Washington, Seattle - Business School
MBA , Technology Management , 2001 — 2002
-
University of Oregon
BS , History, Business Administration , 1993 — 1997
- Activities and Societies:
- Sigma Nu
Kevin Briody’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
