Kevin Briody

Kevin Briody

Online Marketing and Communications Consultant

Greater Seattle Area

Current
  • Principal / Consultant at Social Mallard LLC
Past
  • Senior Marketing Manager at Edifecs
  • Marketing & Sales Manager at Valence Research
  • Business Development Manager at Tactica Corporation
Education
  • University of Washington, Seattle - Business School
  • University of Oregon
Connections
356 connections
Industry
Marketing and Advertising
Websites

Kevin Briody’s Summary

I enjoy working with organizations and in roles that use community marketing - that intersection of PR, social media, and traditional grassroots outreach - to build lasting, valuable relationships with customers, partners, and the industry as a whole. From engaging user groups and meetups to cultivating customer evangelists to tapping the power of social tools, my goal is to develop effective programs that map to clear business objectives.

My 12 years of professional experience include work in both startups and large organizations, for- and non-profit, with a consistent focus on the technology industry.

Kevin Briody’s Specialties:

Influencer engagement, blog strategies, online/offline community marketing, marketing communications, and a fair bit of Wordpress.


Kevin Briody’s Experience

  • Principal / Consultant

    Social Mallard LLC

    (Marketing and Advertising industry)

    February 2009Present (10 months)

    Independent marketing consultant focused on aspects of community-focused marketing: social media, blogger engagement, and related topics. Recently completed projects include: social media case studies and whitepapers for a monitoring and measurement tools vendors, and iPhone app marketing to the mom blogger community. Currently working on social media analysis and engagement plans for consumer brands on contract through a wonderful agency.

  • Director of Marketing & Partner Development

    WebJunction/OCLC

    (Non-Profit; Libraries industry)

    August 2007February 2009 (1 year 7 months)

    *Drove all aspects of marketing and partner development efforts for a social enterprise which serves the library community. WebJunction provides an open online community for library staff and fee-based training and hosted Web services for organizations.
    *Specific responsibilities for marketing communications, branding, pricing, demand generation, and sales management.
    *Managed a team of five.

  • Sr. Marketing Manager

    Microsoft - Windows Live

    (Public Company; 10,001 or more employees; MSFT; Computer Software industry)

    November 2005July 2007 (1 year 9 months)

    Developed and managed a community and influencer marketing plan for the emerging Windows Live set of products and services (Live.com, Search, Messenger, etc.).

  • Product and Community Marketing

    Microsoft Corporation

    (Public Company; 10,001 or more employees; MSFT; Computer Software industry)

    August 1998November 2005 (7 years 4 months)

    Lead US evangelism and engagement efforts targeting technical higher education students (CS, EE, IT, etc) for Microsoft, with a focuses on .NET platform, Visual tools, and related. Drove the Microsoft sponsorship of INETA (International .NET Association) through its launch and early growth.

    Previously held marketing roles in US Developer Marketing and with the Windows Server (NT4/2000) team focusing on clustering products.

  • Senior Marketing Manager

    Edifecs

    (Privately Held; 11-50 employees; Computer Software industry)

    July 2000September 2001 (1 year 3 months)

    Drove marketing communications, re-brand effort, and product marketing initiatives for an XML/EDI spec authoring and management software startup.

  • Marketing & Sales Manager

    Valence Research

    (Computer Software industry)

    February 1998August 1998 (7 months)

    Acquired by Microsoft August 1998.
    Maker of Convoy Cluster Software, now known as Network Load Balancing in Windows Server.

  • Business Development Manager

    Tactica Corporation

    (Computer Software industry)

    June 1997January 1998 (8 months)

    Company shut down 1998.
    Led sales sourcing and business development across a seven state region.


Kevin Briody’s Education

  • University of Washington, Seattle - Business School

    MBA , Technology Management , 20012002

  • University of Oregon

    BS , History, Business Administration , 19931997

    Activities and Societies:
    Sigma Nu

Additional Information

Kevin Briody’s Websites:


Kevin Briody’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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