Kevin Boyer

Current

Director of Public Relations & Marketing at All Terrain, Inc.
President at Communication Management, Inc.

Past

Chief Marketing Officer/Co VP at Gay Games Chicago
President at Third Coast Marketing

Education

University of Oregon
Weber State University
Brigham Young University

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Recommended

4 people have recommended Kevin

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Kevin Boyer’s Summary

Senior Executive: Marketing, Public Relations, Public Affairs
• More than 15 years experience in multi-platform marketing, international media relations, stakeholder relationships, issues analysis, and crisis communications.
• Strong written, verbal and presentation skills that draw upon natural sales abilities.
• Respected communications analyst that performs well in high-risk situations.
• Experience in developing and managing budgets for campaigns, departments and events.
• Creative, strategic thinker able to see linkage opportunities internally and with external partners.

Kevin Boyer’s Specialties:

Multi-platform marketing, public relations, international media relations, stakeholder relationships, issues analysis and management, crisis communication, corporate sponsorship, fundraising and development, association management, and efficient resource management.

Kevin Boyer’s Experience

Director of Public Relations & Marketing

All Terrain, Inc.

(Privately Held; 11-50 employees; Public Relations and Communications industry)

July 2007 — Present (1 year 4 months)

Executive level public relations and marketing strategist for All Terrain, Inc., a rapidly growing experiential, lifestyle marketing firm based Chicago. Retained to create All Terrain Public Relations, a new division offering media and public relations counsel to clients and to support new business development.

Our clients include General Motors (Saturn, Pontiac, GMC), Underwriters Laboratories, Pernod Ricard, Tribune Company, Red Bull, Chicago Blackhawks, Children's Memorial Hospital, Le Passage Nightclub, Apostrophe Brands/Kilo Kai, and more.

• Serve as internal PR counsel on All Terrain client projects.
• Generate added value for clients through high-quality, effective public relations strategy and counsel.
• Advise clients on brand extensions, media training, crisis communication and non-traditional and interactive media.
• Higlight All Terrain's image, reach, and reputation
• Support All Terrain's sales and marketing efforts.
President

Communication Management, Inc.

(Privately Held; 1-10 employees; Non-Profit Organization Management industry)

January 1990 — Present (18 years 10 months)

Co-founder of this management and marketing firm with a client roster that has included nonprofit trade and charitable organizations. Responsible for client development, client service and staff management.

Selected Achievements
• Managed business trade shows at venues including hotels & Rosemont Convention Center
• Managed grass-roots information and lobbying on behalf of a national association that beat back $30 billion in proposed federal budget cuts.
• Established one of the nation’s first e-mail direct-action networks in the mid-1990s.
• Managed membership marketing and solicitation campaigns achieving growth.
• Financial turnarounds achieved by cost-cutting, maximizing subscriber/member revenue and identifying alternative sources of revenue.
• Managed relationships with client Boards of Directors and other key partners.
Chief Marketing Officer/Co VP

Gay Games Chicago

(Non-Profit; 51-200 employees; Civic & Social Organization industry)

September 1999 — August 2007 (8 years)

Chief marketing & communications officer. Full-time from March of 2004.

Marketing Achievements:
• Manager of all strategic media communications.
• Managed all on-site media relations during the 2006 Gay Games including daily press briefings; crisis-communication; media center management. 100 million+ impressions from TV, print, online and radio publicity.
• E-Commerce: Worked as a team with technology vendors and staff on e-commerce platforms.
• Secured more than $1.25 million in media in-kind donations. Key member of team that secured $5 million cash/inkind in TV and online media partnerships.
• Day-to-day management. Hired initial marketing staff.
• Key representative to European, U.S. East Coast and Australian/New Zealand stakeholders. Traveled extensively.

Operations Achievements:
• Part of the management team that monitored all finances.
• Key leader in wind-down of operations.
President

Third Coast Marketing

(Privately Held; 1-10 employees; Marketing and Advertising industry)

May 1999 — July 2007 (8 years 3 months)

Co-founder of this LGBT marketing firm with a client roster that has included governmental agencies, nonprofit organizations and corporations in the fields of entertainment, music, food & beverage, retail, travel, and health services. Client promotions included media relations, advertising, online promotions, special events, nonprofit sponsorship development, fund development, direct-to-consumer campaigns, tradeshows and exhibitions, and community events. Supervised employees, contractors and part-time promotions staff. Acknowledged for creativity, resourcefulness, loyalty and ethics.

Kevin Boyer’s Education

University of Oregon

M.S., Speech Communication, 1986 — 1988

I was recruited by the Ducks to serve as the Director of the Debate program while completing my Master's degree. While in that capacity I also worked with the local graduate student employee union on a federal lobbying campaign to restore the tax deduction on student loans. This campaign involved many different campus graduate student organizations which ultimately merged with others on the East Coast who had formed the National Association of Graduate-Professional Students. In 1988 I moved to Chicago and joined the NAGPS Board of Directors while attending graduate school at Northwestern University in Evanston.

Activities and Societies:

Graduate Student Employee Union, Director of Debate Team
Weber State University

B.S., Communication & History, 1983 — 1986

National Debate Champion (1985), Weber State University "Individual Achievement of the Year" (1985)

Activities and Societies:

Debate Team
Brigham Young University

Communication 1981 — 1983

Left after recruited by Weber State University for nationally competitive intercollegiate debate program.

Activities and Societies:

Debate Team

Additional Information

Kevin Boyer’s Websites:

Kevin Boyer’s Interests:

sports, travel, new technolgy, innovative marketing strategies

Kevin Boyer’s Groups:

Cystic Fibrosis Foundation Grand Chefs Gala/Chicago (Committee Member), Chicago Book Clinic Foundation (Board Member), Bailiwick Repertory Theatre (Leadership Council Member), National Lesbian & Gay Journalists Association (Member), Public Relations Society of America (Member)