Kevin Hawkins

Current

Sr Internet Marketing Strategist at NAS Recruitment Communications

Past

National Interactive Strategist at NAS Recruitment Communications
Interactive Implementation Specialist at NAS Recruitment Communications
Owner at Tech-Style (Sole Proprietorship)

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Education

Nova Southeastern University

Recommended

1 person has recommended Kevin

Connections

186 connections

Industry

Staffing and Recruiting

Websites

Kevin Hawkins’s Summary

Email: khawkins@nasrecruitment.com and feel free to contact me if you have any questions about extending your employment brand or optimizing sourcing efforts online. I can also help you with SEO, SEM, Social Network Branding, mobile strategies and more.

NAS’ mobile strategies allow the modern job seeker to engage with you on the go. According to Google, mobile search is growing faster than search on PCs and has become a primary search access point. Contact me to discover how easy it is to create a mobile-device website, reach job seekers with instant mobile job alerts, job fair event reminders and leverage mobile PPC.

Are you juggling multiple Applicant Tracking Systems across your organization or need to expose your current job listings on your website easily without extensive reprogamming of your ATS? Do you want the ability to list your available job openings on Google Search? Contact me to discover how NAS can help solve your ATS User Experience and SEO problems without any development investment from your IT department or ATS vendor.

Keywords: career website, website development, wireframe, SEO, SEM (PPC), social networks, social networking, linkedin, facebook, twitter, blogs, blogging, recruitment blog, HR blog, mobile job agent, mobile job search, mobile PPC, job search, ATS, applicant tracking system, email advertising, site optimization, internet & web analytics - ClickTracks and Google Analytics, media ROI metrics,

Kevin Hawkins’s Specialties:

social media branding, social media recruitment, information architecture (IA), user experience (UX), usability testing, web site map development, website design, website development, website metrics, website analytics, internet marketing, online marketing, online advertising, search engine optimization (SEO), search engine marketing (SEM/PPC), job boards (Monster, CareerBuilder, Yahoo HotJobs, LinkedIn), employment branding, internet sales, online sales, internet strategy, online strategy

Kevin Hawkins’s Experience

Sr Internet Marketing Strategist

NAS Recruitment Communications

(Public Company; Marketing and Advertising industry)

June 2009 — Present (9 months)

Developing online recruitment solutions including the identification of online media strategies for candidate acquisition (Job Boards, Social Network Marketing,SEO/SEM and niche site identification for passive candidate targeting) and tracking the performance of media campaigns.

I also guide strategy and development teams through career-oriented Web site architecture and messaging for both targetted candidate group Landing Pages and complete Corporate Career Site presences -- often tying together the hiring needs of multiple business units under one cohesive message to meet the needs of multiple candidate audiences. This includes adherance to best practices, usability testing and user experience analysis through segmented analytics, split testing and multivariate optimization.

Oversight from source environment through message and destination Web environment to ensure a smooth User Experience and optimal ROI from media spend.

I live to chew up problems and spit out solutions.
National Interactive Strategist

NAS Recruitment Communications

(Public Company; Marketing and Advertising industry)

June 2008 — May 2009 (1 year )
Interactive Implementation Specialist

NAS Recruitment Communications

(Public Company; Marketing and Advertising industry)

January 2007 — May 2008 (1 year 5 months)
Owner
Tech-Style (Sole Proprietorship)

(Sole Proprietorship; 1-10 employees; Internet industry)

December 1996 — December 2006 (10 years 1 month)

Internet consultant, webmaster and programmer advising companies in the use of web technologies to meet their on-line marketing and interactive goals. Developed multiple social network platforms and relational database systems, including employment opportunity listings and movie-theatre content management systems.

Duties also included exotic business destination travel coordination, client relation management via relentless 'night-life experience building' and competition tanning.