Kevin Behringer (kevinbehringer@gmail.com)

Current

• Marketing Coordinator at Markel American Insurance Company

Past

• Marketing Coordinator at Environmental Management Consulting, Inc
• Sales at Skipper Bud's
• Marketing Consultant at Minacs

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Education

• University of Wisconsin-Whitewater

Recommended

1 person has recommended Kevin

Connections

31 connections

Industry

Marketing and Advertising

Kevin Behringer (kevinbehringer@gmail.com)’s Summary

I believe that the old saying of, "It's not personal, it's just business" has been reversed. Now, the truly successful companies are those that say, "It's not just business, it's personal."

My goal in every communication effort I have undertaken has been to keep a put a human face (whether literally or figuratively) in the place where a brand logo has traditionally been found.

Whether it has been writing web copy, making design decisions, writing press releases or using social media tools to promote special projects, I have worked to keep a personality in every communication.

I am passionate about the ways that the internet can help a company connect with their customers and prospective customers in more and better ways than ever before. These tools give customers better access to companies than ever, while giving companies better access to their customers than ever.

At the same time, I believe marketers too often fall prey to the "new shiny object" syndrome. Instead of choosing the right tools to achieve their goals, they decide they need to use the hot new communication tool - whether it fits their brand image or not.

My goal as marketer is to find the true message of the company and choose the right tools to help the market understand that message. That can be on the internet, in print, on the phone or in person. Ultimately it is about learning how the company helps the customer and using the right tools to help people understand "what's in it for them."

Kevin Behringer (kevinbehringer@gmail.com)’s Specialties:

marketing, public relations, interactive marketing, internet marketing,

Kevin Behringer (kevinbehringer@gmail.com)’s Experience

• Marketing Coordinator

  Markel American Insurance Company

  (Public Company; MKL; Insurance industry)

  September 2006 — Present (3 years 3 months)

  At Markel I have performed numerous duties to build the brand of the company and bring customers to the e-commerce website of this powersports insurance company.
  
  I have built websites, managed paid search campaigns, completed SEO campaigns for multiple websites, managed special projects utilizing various social media tools, managed annual tradeshow exhibits and performed public relations duties

• Marketing Coordinator

  Environmental Management Consulting, Inc

  (Privately Held; 11-50 employees; Environmental Services industry)

  November 2003 — September 2006 (2 years 11 months)

  The position was new when I was hired. I was charged with beginning all marketing efforts and promoting the company in channels that had not been explored in the past.

• Sales

  Skipper Bud's

  (Environmental Services industry)

  2002 — 2003 (1 year )

• Marketing Consultant

  Minacs

  (Public Company; Environmental Services industry)

  2000 — 2002 (2 years )

Kevin Behringer (kevinbehringer@gmail.com)’s Education

• University of Wisconsin-Whitewater

  Communications , Public Relations, Marketing , 1997 — 2000

  Activities and Societies:

  Pi Sigma Epsilon Marketing Fraternity

Additional Information

Kevin Behringer (kevinbehringer@gmail.com)’s Interests:

marketing, interactive marketing, internet marketing, public relations, photography, marketing/business books, ice hockey, golf,

Kevin Behringer (kevinbehringer@gmail.com)’s Groups:

Business Marketing Association (BMA), Milwaukee Interactive Marketing Association

Kevin Behringer (kevinbehringer@gmail.com)’s Contact Settings

Interested In:

• career opportunities
• expertise requests
• business deals
• reference requests
• getting back in touch